Google / IFJ Startup Workshop
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How TestingTime.com was built using the Lean Startup Principle.
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Google / IFJ Startup Workshop
- 1. Lean by accident Reto Lämmler • October 2014 @rlaemmler @testingtime
- 2. About me Every product should put a smile on your face. • BS Computer Science • Varian Medical Systems, Palo Alto, CA • Xcellery / Collaboral, San Francisco, CA • VP Product Management at Doodle.com • MAS Human Computer Interaction Design • RememberTheName App
- 7. Designer UI Mental User Model
- 8. User Centred Design (UCD)
- 9. Original Idea Rapid UX feedback from users and experts • Recruit test users Order test users for your usability tests • Ask UX experts Order a UX review from an expert
- 10. Lean startup principle Build – Measure – Learn
- 11. Lean: Round 1
- 13. Measure Potential customer interest Test user recruiting vs. Expert reviews Do you do user testing? Would you register as an expert? How do you solve it today? How much does it cost you? Would you outsource it to TestingTime? Target market Design agencies & Startups?
- 14. Measure Convince a business partner Rahel Vils • Visual & Interaction Designer • CAS HCID • Virtually Handmade GmbH • Former Namics employee
- 15. Learn Kill, pivot or continue Idea seems promising No one turned it down. But would they pay for it? Two offerings is one too many Test user recruiting was the real pain point. We are a team now Reto & Rahel
- 16. Revised Idea Online test user recruiting service 5 48 50 20‘000 Minutes Hours CHF People (Time to order) (Time to recruit) (Base costs per test user) (Pool of test users)
- 17. Lean: Round 2
- 18. Build MVP to test the market Customer order form Implement simple order form with credit card payment. Pool of test users Let’s cross the bridge when we get there. Recruiting engine Rahel & Reto
- 21. Measure Paying customers Launch MVP Launch date was set for Startup Camp Basel on 23rd February 2013 Get first paying customer Do we get 1 paying customer within 1 month? Get repeat customers Do we get 2 repeat customers within 3 months?
- 27. Our first and repeat customers
- 28. Learn Take aways from the first 3 months In-House vs. Remote User Testing Customers wanted people primarily for In-House Test. Our pricing is too low Even customers said we are too cheap. We attract medium & large corporations And not startups as we initially thought. We need our own test user pool Are people ready to participate in tests for 30 – 50 CHF?
- 29. Lean: Round 3
- 30. Build The show must go on Acquire test user pool A qualitative pool of test users from Switzerland. Professionalize Customer Order Form Retire Wufoo Order Form and build proper system baseline. Recruiting engine Rahel & Reto and Excel
- 38. Measure Growth from 2013 to 2014 Revenue 1000% Customers 300%
- 39. March 2013 – Sept 2014 iA Our top customers
- 40. Next challenges And the journey goes on Recruiting engine Automate the system to bring down the manual efforts towards zero. Investment The business case is ready to be funded. How fast can we find an investor? Grow team and stay lean Is that possible?
- 41. „Lean“ in my own words Summary of my learnings Feel the pain before you build Don’t build anything ahead of time. Do things manually and feel the pain first. Learn, then build. Lean is not cheap Spend money wisely but don’t be cheap. E.g. we spend CHF 5000 on a sales training. Use freelancers on Elance Pull in specialists whenever you need them.
- 42. Every product should put a smile on your face. www.testingtime.com
Editor's Notes
- Mental Model -> To do a great User Interface that works for our target group, we need to understand for how we are working and how will use our product at the end.
- Ziel: Öfter Testen
- Ziel: Öfter Testen
- First impression
- First impression