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Social Games, Gamification & Loyalty  Rob Kischuk @rkischuk [email_address]
Some Background 1.25 Million Facebook Players 125k “Likes” Social Loyalty Platform 125,000 Kids
Do Social Games Still Matter?
90% of new Zynga game players come from another Zynga game ,[object Object],[object Object],[object Object]
How do you “Feed the 2% Whales”? ,[object Object],[object Object],[object Object]
Branded Casual Games
“Simple” Games
Takeaways From Social Games ,[object Object],[object Object],[object Object]
Gamification ,[object Object]
 
Building Blocks of Gamification
 
 
 
 
Quilted Northern / Twitter ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],2% 10% 20%
What’s after badges? “ We don’t need no Stinking Badges”
 
DNA of Social Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Questions? Rob Kischuk [email_address] http://bad .gy facebook. com/BadgyApp

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Social Games, Gamification & Social Loyalty, Digital Atlanta 2011