Mobile Strategy for Big-Box Retailers Q4 2010

MOBILE STRATEGY FOR BIG-BOX RETAIL Q4 2010 | Rei Kasai | reikasai@gmail.com Image Source: Oracle

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Chetan Sharma, Frost & Sullivan, Juniper Research, Gartner, Aberdeen

RK CONSULTING ,[object Object],Source: Adapted from GS1 and GigaOM

RK CONSULTING ,[object Object],[object Object]

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen, AdMob

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen, Morgan Stanley, AdMob, Apple Mobile Web = Mobile Apps Usage

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Search Engine Land, Shop Savvy Scan  Research  Buy

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shop Savvy Source: Shop Savvy

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],oMoby by IQ Engines Source: IQ Engines

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Compete.com, In-Store Marketing Institute, Target Mobile Coupons Online Coupons

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cellfire Source: Cellfire

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 POS Scanner/Payment terminal Infinian Coupon Cloud Source: Infinian

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forester Research, Facebook

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shopkick Source: Shopkick

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Placecast

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Yudu Media, MeFeedia

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Delivery Agent

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object]

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Adapted from Dr. Phil Hendrix, immr

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Morgan Stanley, Chetan Sharma

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Gartner , Frost & Sullivan

RK CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Morgan Stanley, GigaOM, Yudu Media

Mobile Strategy for Big-Box Retailers Q4 2010

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Mobile Strategy for Big-Box Retailers Q4 2010