The Digitally Driven Home Improvement Business

Chicagoland West The DIGITALLY DRIVEN Home Improvement Business May 29, 2009 ANDY O N C ALL Chicagoland West 3s071 Route 59, Unit 111 Warrenville, IL 60555 630.821.7777

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ANDY O N C ALL Franchising Chattanooga, TN, Established 1999 Estimated 2007 Revenue: $19 Million 50 businesses in 21 states ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],National Long Term Outlook for Homeowner Remodeling Activity*

Data from 2008 NAHB Study Confirms Positive Industry Trend and Territory Demographics

An ANDY O N C ALL Business is Resilient Post-Recession Recovery in 2003 Portends 2009 Growth ($K)‏

ANDY O N C ALL Chicagoland West Territory Profile and Historical Sales Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* US Census Bureau and Foundations for Growth in the Remodeling Industry Harvard, 2008

ANDY O N C ALL Chicagoland West Key Elements of DIGITALLY DRIVEN Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Use of Email Converts Underutilized Customer Database into a Lead-Generating Asset.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Elements of web-based advertising.

Keyword Advertising Drives AOCCW to the Top of Internet Searches

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website Enhancements Will Drive Increased Business.

Our Website is Attractive, but Requires Add'l Investment to Maximize it's Value to the Business.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business to Business (B2B) Growth Will Help Stabilize Revenue

DIGITALLY DRIVEN Marketing an enhanced B2B Focus Reduces Costs and Revenue Volatility Recurring Revenue in 2006 = 26% of sales; in 2007 = 37% of sales

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Staff Experience, Professionalism Is A Competitive Advantage

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ANDY O N C ALL Difference “The Best Guarantee in the Business”

The Digitally Driven Home Improvement Business

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