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Ai Marketing Automation And Demand Generation 30 Mins
- 2. About
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 3. ASERVO Marketing Automation Modules
1. Marketing Automation
Website Traffic & Analysis
Email Marketing & Forms
Print, Fax, SMS und RSS
Campaign Management
Event Planning, Execution, Reporting
Surveys
Automated Campaign Workflow
Hypersites & Personalized Landing Pages
2. Demand Generation
Lead Generation
Lead Scoring & Rating
Lead Nurturing
CRM Integration
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 4. Website Traffic & Analysis
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 5. Website – Visitor Profiling
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 6. Communication Channel
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 7. Email Marketing
Email Effectiveness Rate =
non-distinct click-throughs /
non-distinct opens.
in %
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 8. Form Submissions
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 9. Campaign Management
Channels
Leads
Events
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 10. Event Management
Event details
Workflows
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 11. Automated Campaign Workflow
Workflow Example
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 12. Demand Generation
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 13. ASERVO Demand Generation Process
Google
Banner
Events
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 14. Lead Scoring & Rating – Valuable Leads
Use the prospects’ behavior and activities
to score for sales follow up or nurturing.
Use explicit data like standard BANT
(Budget, Authority, Need, Timeframe)
answers.
Upon SUBMIT, Eloqua:
Adds lead to Scoring program
Sends notification to salesperson
Cleanses data submitted
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 15. Lead Nurturing
Based on their online
behavior leads are
treated differntly and
receive emails with
relevant content.
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 16. Lead Routing
Based on assignment rules (such as
Account name, Zip Code etc) a
salesperson/ distributor will be
assigned
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 17. Sales Reporting & Alerts
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
- 18. Benefits of Lead Management
Better qualified leads
Faster closure
Higher revenues
by
innovative tools
ongoing processes
focussed resources
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© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.