This document discusses creative thinking skills and assumption busting. It defines creativity as generating or recognizing ideas that can be useful for problem solving, communication, and entertainment. Assumption busting is described as a process that involves identifying an issue, gathering assumptions about it, reversing one assumption, and questioning what might be possible if that reversed assumption was true. An example of assumption busting for an issue of selling gadgets online is provided to illustrate the process.
2. WHAT IS CREATIVITY?
Creativity is defined as the tendency
to generate or recognize ideas, that
may be useful in solving problems,
communicating with others, and
entertaining ourselves and others.
3. Used in most creative situation
Effective when one is stuck in
thinking paradigms.
Assumed Truth that can be
questioned.
ASSUMPTION BUSTING
5. IDENTIFY
•Where do you feel
stuck? Identify a
problem or situation
on which you want to
work.
THE PROCESS OF
ASSUMPTION BUSTING
6. GATHER
DATA
• Use who, what, when, where, why, and how
to make a list of everything you know, think
and feel about the situation. These are your
assumptions.
8. WHAT IF?
• Now take this reversed statement and use the
stem
• “What if?” and make a list of questions that
make this reversed statement more true or that
expand your understanding of the assumption.
9. EXAMPLE
SITUATION: we cannot sell these new
gadgets over the internet
ASSUMPTION: We do not have the
technology
BUSTING: We can learn and we can
buy it.
11. EXAMPLE( cont.)
ASSUMPTION: Your teenage son
would not do it professionally
BUSTING: Look at these sites he
did. He can at least do a trial site
to prove the principle.