The document discusses market segmentation and targeting. It addresses the following questions: 1. The different levels of market segmentation are local areas, individuals, niches. 2. A company can divide a market into segments using geographic, demographic, psychographic, and behavioral factors. 3. To choose the most attractive target markets, a company considers demographic factors, operating variables, purchasing approaches, situational factors, and personal characteristics. 4. The requirements for effective segmentation are that the segments are measurable, accessible, substantial, differentiable, and actionable. Segments must respond differently to marketing programs.