The consumer market is changing - The 2010 Census has proven that. Now you need the tools, expertise and partnerships to connect and communicate to a larger multicultural audience in a unique way. (Attraction 360 ) can support that connection,

1. attraction
360° a BLUEPRINT to CULTURAL brand loyalty ™
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

2. what is it ?...
[ it engages cross - cultural consumer ]
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

3. how ?...
[ by using cross-channel disruptive marketing ]
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

4. where ?...
[ off-premise and in-premise ]
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

5. CURRENT
issues that is effecting your
brand to connect with
a multicultural CONSUMER.
need highly qualified culturally related data and research
where are they (online -off Line), is it worth the planning and investment
deep cultural connection and understanding
understanding of historical, contextual, demographics , and financial issues
fear of losing general market business, if program failed
managing the complete program under one partnership
trusted partnerships with market credentials
justifications for (ROI) - in segmentation marketing
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

6. attraction
360° a BLUEPRINT to CULTURAL brand loyalty ™
putting it together
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

7. [ data analysis ]
CA
in-home & RETAIL CENTER best customer MODEL
** (CA) Customer Attraction
attraction
[ deployment ]
360° a BLUEPRINT to CULTURAL brand loyalty™
[ market strategy ]
construction DEVELOPMENT campaign & geo SELECTED
[ trans(creative) ]
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

8. 1 2
[ data to marketing channels ] [ best customer CHANNELS ]
demographical (ethnic coding) email - mobile
geographical website - social media
best RESULTS
psychographics direct marketing (channels)
transactional in-premise ( display - print)
social-graphical (new media) in-premise (kiosk - receipt)
360°
a BLUEPRINT to CULTURAL brand loyalty™
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

9. [ data analysis ] + [ market strategy ] + [ trans(creative) ] + [ deployment ]
attraction awareness programs drive traffic to sample - purchase
[ off - premise ] [ in - premise ]
x
∑: data (internal or external) ∑: in store product display
∑: direct (1-on-1) mailer ∑: in store pos - pop ( culturally Integrated)
∑: direct to home (sample or hanger) ∑: packaging design - external sampler
∑: online channels + social media ∑: tear - off coupon
∑: mobile media ∑: gaming: (multi-channel play-to-win program)
∑: insert - coupon program ∑: grass roots: event based community placement
=
[ community attraction ]
consumer interactions with relevant and timely communication infusion with “cultural” related trigger-points that
attract attention to your brand with cross-channel marketing, in-premise advertising and grass roots community
activities = a 360 blueprint to long term brand loyalty
PROGRAM PROGRAM NOTES
the 360 system explanation for the formula of attraction - (chart)

10. DETAILS
ready for the ....
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

11. let’s start with phase one ....
[ getting market knowledge ]
to build a strong marketing strategy
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

12. market STRATEGY (+) data ANALYSIS - MODELING
∑ = marketing budget ∑ = data availability (internal or external)
∑ = marketing target plan test vs. rollout ∑ = data consolidation
∑ = marketing plan ( acquisition or retention ) ∑ = consumer description ( 120 data-points)
∑ = segmentation + geographical target ∑= ethnic encoding
∑ = marketing plan (off / in-premise) strategy ∑= mapping: density, thematics, radius
=
attraction
360° a BLUEPRINT to CULTURAL brand loyalty™
PROGRAM PROGRAM NOTES
the 360 system marketing strategies - step 1

13. ∑ = segmentation + geographical target
SMALLER MARKETS - HIGHER GROWTH LARGER MARKETS - HIGHER GROWTH
❸ FUTURE GROWTH ❷ GROWTH
+130% ◊ ATLANTA
◊ FT. MYERS
◊ CHARLOTTE
◊ ORLANDO
◊ RALEIGH-DURHAM
+110%
◊ TAMPA
◊ OKLAHOMA CITY ◊ W.PALM BEACH ◊ LOS VEGAS
◊ PHOENIX
+90%
◊ MINNEAPOLIS ◊ SALT LAKE CITY
◊ AUSTIN ◊ DALLAS
◊ KANSAS CITY
HIGHER RATED MARKETS
◊ PORTLAND ◊ HOUSTON
◊ MILWAUKEE ◊ SACRAMENTO
LOW RATED MARKETS
+70%
◊ WACO
◊ SEATTLE ◊ PHILADELPHIA
◊ PALM SPRINGS
◊ DENVER
❹ BASIC SUPPORT ◊ BAKERSFIELD
+40%
◊ HARTFORD ◊ YAKIMA ◊ YUMA ◊ CHICAGO ◊ BOSTON
◊ TUCSON ◊ FRESNO
+30%
◊ DETROIT ◊ SAN DIEGO ◊ ALBUQUERQUE ◊ MIAMI
◊ SANTA BARBARA ◊ LAREDO
◊ NEW YORK ◊ LOS ANGELES
◊ AMARILLO ◊ MONTEREY +10%
◊ COLORADO SPRINGS
◊ SAN ANTONIO ◊ SAN FRANCISCO
◊ CORPUS CHRISTI
◊ HARLINGEN ◊ EL PASO
❺ MARKETS TO MONITOR +0% ❶ ESTABLISHED
SMALLER MARKETS - LOWER GROWTH LARGER MARKETS - LOWER GROWTH
[ selection TEXAS ]

14. best customer MODEL COMPLETE (+) market STRATEGY COMPLETE
∑ = segment (Hispanic) households ∑ = test : regional market
data POINTS SELECTED off-and-in premise CAMPAIGN SELECTED
∑ = presences of children ∑ = direct to door (sampler or hanger)
cross-channel approach
∑ = income level $30M + ∑ = grass roots (community) event
∑ = 2nd generation (english / spanish) ∑ = micro-site + social media + mobile
∑ = country of origin ∑ = in store product display w/tear off
∑ = own or rent ∑ = in store pos - pop allocation
=
attraction
360° a BLUEPRINT to CULTURAL brand loyalty™
PROGRAM PROGRAM NOTES
the 360 system marketing strategies - step 2

15. best customer MODEL COMPLETE (+) geographical targets in DETAIL
building a map of where they live and shop
sophisticated geo-demographic
mapping : utilizing; mapInfo, map-point,
google maps with complete
demographic selects at census block
group, census tract, zip code, city,
county, dma and msa.
• proprietary front end–platform for
customer interface and custom
mapping.
• proprietary delivery mapping:
developed for yellow pagees directories
–adapted to direct response programs
( door hangers, sample delivery, and
tmc / smc programs).
∑: radius map ∑: thematic map ( Hispanic density)
=
attraction
360° a BLUEPRINT to CULTURAL brand loyalty™
PROGRAM PROGRAM NOTES
the 360 system marketing strategies - step 2

16. now let’s go to phase two ....
[ transferring cultural creative knowledge ]
to build a strong tone and look that connects
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

17. [ trans(creative) process ]
attraction awareness programs drive traffic to sample - purchase
[ off - premise ] [ in - premise ]
∑: direct to home (hanger) ∑: in store product display
∑: targeted FSI ∑: in store pos - pop
∑: online offer ( micro site + social media) ∑: tear - off coupon
∑: event coordination with local community
** model message tied to the event with a targeted
offer - build a second (1-on-1) mailing based on the
information gathered off-Inline.
=
TRANS(CREATIVE) The process of determining the suitability of an original creative message to an ethnic group,
and if suitable, transferring the creative concept, not just the words, into an appropriate tone and graphic look.
PROGRAM PROGRAM NOTES
the 360 system marketing strategies - step 4

18. [ trans(creative) process ]
[ off - premise examples ] [ in - premise examples ]

19. putting it together on phase three ....
[ construction and deployment ]
taking the message to the streets
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

20. campaign management + geographical targeting
[ real time delivery map ]
5M
3M
[ target profile ]
Black
Hispanic
Multicultural Environmental Survey White
& Other
Population: 1,202,000
11500 IH 10 W. Bldg. #1
Race White & Other Black Hispanic Total HH
DMA
San Antonio, TX 78230
Percentage 34.5% 6.8% 58.7% 405,000
Phone: 210-690-1878
Number 414,689 81,736 705,574
Fax: 210-690-3595
3 Mile Radius *3 Mile Radius View
Ethnicity
# of Hispanics HH 13,510
# of Blacks HH 676
# of Hispanic Businesses 803
Housing Units: 433,000
% Rental 34%
Geo/D
% Home Ownership 66%
Income 277,000 (Under 20M-50M) 174,000 (51M-125M) Avg. Median Income $44M
Median/Age 221M (18-45) 371M (46-65) Avg. Median Age 32
Total Businesses 60,271
based on product and service we have
Churches (1,802), Attorneys (1,471), Physicians & Surgeons (968), Home Builders (687),
General Contractors (623), Real Estate (499), Dentists (388), Schools (355),
Government Offices (340), Apartments (319), Real Estate Loans (288),
Child Care Service (275), Landscape Contractors (272), Accountants (209),
B2B
Manicuring (193), Barbers (182), Tax Return Prepartation & Filing (177), Veterinarians (159),
identified the best customer and travel radius. Cleaners (138), Loans (127), Hotels & Motels (126), Building Contractors (117),
Credit Unions (117), Check Cashing Service (111), Clinics (111), Florists-Retail (106),
Non-Profit Organizations (93), Employment Agencies & Opportunities (92),
Financial Advisory Services (92), Optical Goods-Retail (86),
Cosmetics & Perfumes-Retail (82), and Insurance-Automobile (76).
with leading edge realtime GPS delivery Total Black Hispanic White
Media
Number of Licensed Television Stations 34 0 6 28
Number Of Licensed Radio Stations 40 2 9 29
tracking technology we can ... monitor Presented By:
– every walker, every minute, everywhere
– monitored via field supervisors
– client access online - live -
– clients watch delivery as it occurs
= [ verification map ]
attraction
360° a BLUEPRINT to CULTURAL brand loyalty™
PROGRAM PROGRAM NOTES
the 360 system marketing strategies - step 5

21. multichannel (30 day in market program) time line
[ off - premise ] [ in home and premise ]
[ completed 1 ] = 2 weeks 1 week = [ Final ]
∑: wrap-up report
∑: data points selected
∑: data collection
∑: best customer model
∑: 1-on-1 mailing
∑: go to market strategy
∑: geographical mapping [ completed 4 ] = 3 weeks
∑: trans(creative)
∑: In-store displays / pos
∑: off-and-in premise campaign selected
∑: distribution
[ completed 2 ] = 3 weeks
∑: micro-site
∑: social media
[ completed 3 ] = 2 weeks
∑: printing - samples
∑: distribution = 15m per day
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

22. attraction
360° a BLUEPRINT to CULTURAL brand loyalty ™
what do you think..
it’s taking the best cultural knowledge,
strategies, world class resources and putting
them under one program that is easily
customized and controlled by you.
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

23. ... we have a few REASONS why
[ to download a copy ]
The Case Studies
just email me at: connect@rgomezjr.me
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

24. other cool ....
RESOURCES
[ to download a copy ]
Overlooking a “TRILLION DOLLARS” In 2011
ETREME LEVELS in Promo Ideas for 2011
just email me at: connect@rgomezjr.me
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)

25. lets
CONNECT
)
24/7 ) ) direct or text 678.517.3333
connect@rgomezjr.me
yes! i’m very social: www.linkedin.com/in/rgomezjr
www.twitter.com/rgomezjr
blog: www.rgomezjr.me
blog: www.directnoticia.info
Program Name Trademarked 2011 - all rights reserved -- www.rgomezjr . (me)