Understanding Japanese Social Networks
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Understanding Japanese Social Networks
- 3. REALLY?
- 4. Yes. Less than 5% of members use their real photos.
- 5. Mobile in 100M PV 2 0 0 8 . 01 2 0 0 7 . 01 2 0 0 6 . 01 2 0 0 5 . 07 Yes. Mobile web is growing in Japan Gree; page view growth by device
- 6. $600MM 31.5% Japanese social networks market growth AD Sales Other Sales With mobile-tailored version and anonymity, can foreign SN join the market growth?
- 7. Game is also the biggest growth driver of revenue and traffic.
- 8. 909% The revenue growth that Gree achieved due to well made social games.
- 9. So, is a good mobile game a solution?
- 11. Anonymity, mobile, and games seem golden ingredients for SN’s success. Do Japanese really want SOCIAL network?
- 12. Japanese are actually very social. are actually very social. Love to share and discuss information among human beings. (definition of social media, Wikipedia) Not IDENTITY
- 13. Blogging. Video sharing. Threading. (Alexa traffic comparison) JP Top 20 US Top 20 [Portal] Yahoo!, Goo, MSN, Nifty, BIGLOBE, Geocities [Search] Google, Windows Live [Blog] FC2, Ameblo, Livedoor [Portal] Yahoo!, MSN, AOL, Go, ESPN Sportszone, Comcast [Search] Google 日本 , Google.com, Windows Live [Social network] Myspace, Facebook [Video] YouTube, Nicovideo, Yourfilehost.com [Video] YouTube [Commerce] 楽天 (Rakuten), Amazon.co.jp [Marketplace] EBay, Amazon.com, Craigslist.org [Social network] Mixi [Knowledge] Wikipedia [Knowledge] Wikipedia [Blog] Blogger.com [Forum] 2ch.net [News] CNN [Photo] Photobucket, Flickr [Company] Microsoft Corporation
- 14. No. 1 Blogging Nation
- 15. 2ch.net; the largest Internet forum in the world
- 16. Nicovideo. 10M users in 23 months, shortest record in Jp’s web history. People love to comment on shared videos. People love to comment on shared videos.
- 17. Japanese love to share videos, even illustrations more than photos
- 18. Check friend’s diary Update my diary Community News Photo album Dating Game Review Avatar Video sharing etc 78.9 pt 60.3 pt 47.9 pt 17.8 pt 7.9 pt 5 pt 3.7 pt 2.5 pt 2.1 pt 1.7 pt 3.7 pt That’s why No.1 reason to use SN is to check friends’ diary
- 19. That’s also why Twitter rocks in Japan!
- 20. Of course, mobile accessible/ playable apps are absolutely important.
- 21. MORE IMPORTANT THING is to provide CONTENT that Japanese love to share.