The Swiss travel and tourism sector was adversely impacted by the global financial crisis, which caused a decline in tourism activity and expenditure in 2009. Although Eurozone economies weakened, Switzerland is expected to record stable growth in international arrivals over the forecast period. The strengthening of the Swiss franc is one of the key reasons for the growth in outbound travel. Capital investments in tourism rose during the review period, indeed in 2010, investment in tourism valued CHF15.8 billion (US$11.2 billion) and grew to CHF16.6 billion (US$13.3 billion) in 2012. In terms of its contribution to GDP, tourism plays a significant role in the Swiss economy. According to the WT&TC, the sector accounted for 8.0% of the nation’s GDP and 9.9% of its total employment rates in 2012.

1. Travel and Tourism in Switzerland to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Swiss travel and tourism sector Detailed analysis of
tourist spending patterns in Switzerland The total, direct and indirect tourism output generated by each
category within the Swiss travel and tourism sector Employment and salary trends for various categories in the
Swiss travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries and others Detailed market classification across each category with
analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries
industries Executive summary
The Swiss travel and tourism sector was adversely impacted by the global financial crisis, which caused a
decline in tourism activity and expenditure in 2009. Although Eurozone economies weakened, Switzerland is
expected to record stable growth in international arrivals over the forecast period. The strengthening of the
Swiss franc is one of the key reasons for the growth in outbound travel. Capital investments in tourism rose
during the review period, indeed in 2010, investment in tourism valued CHF15.8 billion (US$11.2 billion) and
grew to CHF16.6 billion (US$13.3 billion) in 2012. In terms of its contribution to GDP, tourism plays a
significant role in the Swiss economy. According to the WT&TC, the sector accounted for 8.0% of the
nation’s GDP and 9.9% of its total employment rates in 2012.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Switzerland:
It details historical values for the Swiss tourism sector for 2008–2012, along with forecast figures for
2013–2017 It provides comprehensive analysis of the travel and tourism demand factors with values
for both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Switzerland It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Swiss travel and
tourism sector Understand the demand-side dynamics within the Swiss travel and tourism sector, along with
key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound
tourists by individual categories Analyze key employment and compensation data related to the travel and
tourism sector in Switzerland
Key highlights
Domestic tourist volumes increased from 8.1 million tourists in 2008 to 8.6 million in 2012, at a CAGR of
1.31% during the review period. Over the forecast period, volumes are anticipated to increase at a projected
CAGR of 1.63%, to reach 9.3 million tourists by 2017. The key growth drivers are expected to be economic
stability, rising levels of consumer confidence and government initiatives to increase domestic tourism. Over
the forecast period domestic tourist expenditure is forecast to increase at a CAGR of 3.24%, to value CHF16.2
Travel and Tourism in Switzerland to 2017

2. billion (US$17.3 billion) by 2017. Inbound tourism grew during the review period and recorded a CAGR of
0.15%, rising from 9.2 million tourists in 2008 to 9.3 million in 2012. The highest annual growth rate of
3.37% was recorded in 2010. Inbound tourist arrivals are expected to reach 10.6 million in 2017, expanding at
a projected CAGR of 2.53%. The key drivers of this growth will be economic improvement in key European
source markets, the strengthening of the Swiss franc, improved access to travel services at increasingly
competitive prices and government efforts to promote Switzerland as a tourist destination. Full service airlines
maintained the highest share of airline traffic in 2012, representative of 78.5% of Switzerland’s total air
traffic. The category represented 88.0% of the nation’s total airline revenue. This trend is anticipated to
continue over the forecast period. In 2017, full service carriers are expected to account for 78.3% of the total
passengers and 88.3% of the total airline revenues. Switzerland’s hospitality industry’s total
revenues declined at a CAGR of -2.51% during the review period, due in part to weak to economic conditions
and the prevailing European debt crisis. However, the industry is expected to recover over the forecast period
with total revenues expected to increase at a CAGR of 2.45%, to reach CHF6.2 billion (US$6.6 billion) by
2017. During the review period business car rentals decreased at CAGR of -5.29%. However, over the forecast
period they are expected to increase at a CAGR of 0.76%, while leisure car rentals are anticipated to increase
at a CAGR of 1.10%. In 2012, leisure car rentals accounted for a 62.4% share of total rental sales revenue.
Over the forecast period, the share of leisure car rental revenue is expected to slightly decrease to 62.2% of
total revenues in 2017. Swiss travel intermediary industry value is anticipated to increase at a CAGR of 6.05%
over the forecast period to reach CHF10.7 billion (US$11.4 billion) in 2017. This increase will be driven by a
rise in discretionary spending and a rise in business travel and promotional activities by the Swiss tourist
board. The market share of online intermediaries is expected to grow in line with internet penetration rates.
The online intermediaries market is expected to increase from representing 25% of the industry in 2012 to
30% in 2017. Consequently, the in-store intermediaries market is anticipated to decline from a 75% industry
share to 70% in 2017.
table Of Contents
1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
Travel and Tourism in Switzerland to 2017

3. 3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3 Outbound Tourism
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.1 Performance Outlook
5.2 Key Issues And Trends
5.3 Hotels Forecast Highlights
6 Car Rental
6.1 Performance Outlook
6.2 Key Issues And Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues And Trends
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
Travel and Tourism in Switzerland to 2017

4. 9 Airport Profiles
9.1 Switzerland Airports
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Swiss International Air Lines Ltd.
10.1.1 Swiss International Air Lines Ltd. – Company Overview
10.1.2 Swiss International Air Lines Ltd. – Business Description
10.1.3 Swiss International Air Lines Ltd. – Main Services
10.1.4 Swiss International Air Lines Ltd. – History
10.1.5 Swiss International Air Lines Ltd. – Swot Analysis
10.1.6 Swiss International Air Lines Ltd. – Strengths
10.1.7 Swiss International Air Lines Ltd. – Weaknesses
10.1.8 Swiss International Air Lines Ltd. – Opportunities
10.1.9 Swiss International Air Lines Ltd. – Threats
10.1.10 Swiss International Air Lines Ltd. – Key Competitors
10.1.11 Swiss International Air Lines Ltd – Key Employees
10.2 Company Profile: Helvetic Airways Ag
10.2.1 Helvetic Airways Ag – Company Overview
10.2.2 Helvetic Airways Ag – Main Services
10.2.3 Helvetic Airways Ag – Key Competitors
10.2.4 Helvetic Airways Ag – Key Employees
10.3 Company Profile: Easyjet Switzerland Sa
10.3.1 Easyjet Switzerland Sa – Company Overview
10.3.2 Easyjet Switzerland Sa – Main Services
10.3.3 Easyjet Switzerland Sa – Key Competitors
10.3.4 Easyjet Switzerland Sa – Key Employees
10.4 Company Profile: Edelweiss Air Ag
10.4.1 Edelweiss Air Ag – Company Overview
10.4.2 Edelweiss Air Ag – Main Services
10.4.3 Edelweiss Air Ag – Key Competitors
10.4.4 Edelweiss Air Ag – Key Employees
10.5 Company Profile: Belair Airlines Ag
10.5.1 Belair Airlines Ag – Company Overview
10.5.2 Belair Airlines Ag – Main Services
10.5.3 Belair Airlines Ag – Key Competitors
10.5.4 Belair Airlines Ag – Key Employees
11 Company Profiles – Hotels
Travel and Tourism in Switzerland to 2017

5. 11.1 Company Profile: The Dolder Grand
11.1.1 The Dolder Grand – Company Overview
11.1.2 The Dolder Grand – Main Services
11.1.3 The Dolder Grand – Key Competitors
11.1.4 The Dolder Grand – Key Employees
11.2 Company Profile: Fairmount Le Montreux Palace.
11.2.1 Fairmount Le Montreux Palace. – Company Overview
11.2.2 Fairmount Le Montreux Palace. – Main Services
11.2.3 Fairmount Le Montreux Palace. – Key Competitors
11.2.4 Fairmount Le Montreux Palace. – Key Employees
11.3 Company Profile: Beau-rivage Palace.
11.3.1 Beau-rivage Palace. – Company Overview
11.3.2 Beau-rivage Palace – Main Services
11.3.3 Beau-rivage Palace. – Key Competitors
11.3.4 Beau-rivage Palace. – Key Employees
11.4 Company Profile: Four Seasons Hotel Des Bergues Geneva.
11.4.1 Four Seasons Hotel Des Bergues Geneva. – Company Overview
11.4.2 Four Seasons Hotel Des Bergues Geneva – Main Services
11.4.3 Four Seasons Hotel Des Bergues Geneva – Key Competitors
11.4.4 Four Seasons Hotel Des Bergues Geneva – Key Employees
11.5 Company Profile: Grand Hotel Kempinski Geneva.
11.5.1 Grand Hotel Kempinski Geneva. – Company Overview
11.5.2 Grand Hotel Kempinski Geneva – Main Services
11.5.3 Grand Hotel Kempinski Geneva – Key Competitors
11.5.4 Grand Hotel Kempinski Geneva – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: Europcar Switzerland
12.1.1 Europcar Switzerland – Company Overview
12.1.2 Europcar Switzerland – Main Services
12.1.3 Europcar Switzerland – Key Competitors
12.1.4 Europcar Switzerland – Key Employees
12.2 Company Profile: Hertz Ag
12.2.1 Hertz Ag – Company Overview
12.2.2 Hertz Ag – Main Services
12.2.3 Hertz Ag – Key Competitors
12.2.4 Hertz Ag – Key Employees
12.3 Company Profile: Sixt Leasing (schweiz) Ag
12.3.1 Sixt Leasing (schweiz) Ag – Company Overview
12.3.2 Sixt Leasing (schweiz) Ag – Main Services
12.3.3 Sixt Leasing (schweiz) Ag – Key Competitors
12.3.4 Sixt Leasing (schweiz) Ag – Key Employees
Travel and Tourism in Switzerland to 2017

6. 12.4 Company Profile: Budget Car Rental Switzerland
12.4.1 Budget Car Rental Switzerland – Company Overview
12.4.2 Budget Car Rental Switzerland – Main Services
12.4.3 Budget Car Rental Switzerland – Key Competitors
12.4.4 Budget Car Rental Switzerland – Key Employees
12.5 Company Profile: Avis Autovermietung Ag
12.5.1 Avis Autovermietung Ag – Company Overview
12.5.2 Avis Autovermietung Ag – Main Services
12.5.3 Avis Autovermietung Ag – Key Competitors
12.5.4 Avis Autovermietung Ag – Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Tour 168 Of Switzerland Gmbh.
13.1.1 Tour 168 Of Switzerland Gmbh. – Company Overview
13.1.2 Tour 168 Of Switzerland Gmbh. – Main Services
13.1.3 Tour 168 Of Switzerland Gmbh. – Key Competitors
13.1.4 Tour 168 Of Switzerland Gmbh. – Key Employees
13.2 Company Profile: Baumeler Reisen Ag
13.2.1 Baumeler Reisen Ag – Company Overview
13.2.2 Baumeler Reisen Ag – Main Services
13.2.3 Baumeler Reisen Ag – Key Competitors
13.2.4 Baumeler Reisen Ag – Key Employees
13.3 Company Profile: Viajes Benitez Reisen Ag
13.3.1 Viajes Benitez Reisen Ag – Company Overview
13.3.2 Viajes Benitez Reisen Ag – Main Services
13.3.3 Viajes Benitez Reisen Ag – Key Competitors
13.3.4 Viajes Benitez Reisen Ag – Key Employees
13.4 Company Profile: Swisstors Gmbh.
13.4.1 Swisstors Gmbh. – Company Overview
13.4.2 Swisstors Gmbh. – Main Services
13.4.3 Swisstors Gmbh. – Key Competitors
13.4.4 Swisstors Gmbh. – Key Employees
13.5 Company Profile: Trottomundo Ag.
13.5.1 Trottomundo Ag. – Company Overview
13.5.2 Trottomundo Ag. – Main Products And Services
13.5.3 Trottomundo Ag. – Key Employees
14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
Travel and Tourism in Switzerland to 2017

7. 14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
Travel and Tourism in Switzerland to 2017

8. 14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Us
15.5 About Timetric
15.6 Our Services
15.7 Disclaimer
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Travel and Tourism in Switzerland to 2017