1. Consumer Electronics in Morocco
Report Details:
Published:October 2012
No. of Pages: 72
Price: Single User License – US$1900
In 2011, consumer electronics saw strong retail value sales growth. Computers and peripherals,
which remained the largest category in consumer electronics in 2011, recorded strong double-digit
retail value sales growth. However, consumer electronics saw a significant slowdown in retail
volume sales growth compared to 2010. The increasing purchasing power of consumers was the
main driver of the growth seen by consumer electronics, with demand for higher quality products
increasing. However,...
Euromonitor International''s Consumer Electronics in Morocco report offers a comprehensive
guide to the size and shape of the in-home, portable and in-car consumer electronics products
markets at a national level. It provides the latest retail sales data, allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands and offers strategic
analysis of key factors influencing the market- be they new product developments, distribution or
pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer
Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
CONSUMER ELECTRONICS IN MOROCCO
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Electronics Sees Strong Growth in 2011
the Election of A New Government Holds Promise
Computers Sees Strong Growth Driven by Government Support
More Local Players Enter Consumer Electronics
Consumer Electronics Expected To See Weak Performance During Forecast Period
Election of A Social Government
the Moroccan Black Market
Expansion of Morocco''s Middle Class
Growing Interest in Photography
Consumer Loans Fuel Demand for Computers and In-car Entertainment
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 2 Sales of Consumer Electronics by Category: Value 2006-2011
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 5 Consumer Electronics Company Shares 2007-2011
Table 6 Consumer Electronics Brand Shares 2008-2011
Table 7 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Comptoir De L''electromenager in Consumer Electronics (morocco)
Strategic Direction
Key Facts
Summary 2 Comptoir de l''électroménager: Key Facts
Summary 3 Comptoir de l''électroménager: Operational Indicators
Company Background
Chart 1 Comptoir Metallvrgrove Marocain Casablanca

3. Chart 2 Comptoir de l''électroménager in Casablanca
Internet Strategy
Competitive Positioning
Dbm Maroc in Consumer Electronics (morocco)
Strategic Direction
Key Facts
Summary 4 DBM: Key Facts
Company Background
Production
Competitive Positioning
Iam Maroc Telcom in Consumer Electronics (morocco)
Strategic Direction
Key Facts
Summary 5 IAM: Key Facts
Summary 6 IAM: Operational Indicators
Company Background
Production
Chart 3 IAM in Casablanca
Internet Retailers
Competitive Positioning
Microchoix Maroc Sarl in Consumer Electronics (morocco)
Strategic Direction
Key Facts
Summary 7 Microchoix: Key Facts
Summary 8 Microchoix: Operational Indicators
Company Background
Chart 4 Microchoix in Casablanca
Internet Strategy
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2006-2011
Table 13 Sales of Computers and Peripherals by Category: Value 2006-2011
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011
Table 16 Computers and Peripherals Company Shares 2007-2011
Table 17 Computers and Peripherals Brand Shares 2008-2011
Table 18 Sales of Computers and Peripherals by Distribution Format 2006-2011
Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2011-2016

4. Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2011-2016
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2011-
2016
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of In-Car Entertainment by Category: Volume 2006-2011
Table 24 Sales of In-Car Entertainment by Category: Value 2006-2011
Table 25 Sales of In-Car Entertainment by Category: % Volume Growth 2006-2011
Table 26 Sales of In-Car Entertainment by Category: % Value Growth 2006-2011
Table 27 In-Car Entertainment Company Shares 2007-2011
Table 28 In-Car Entertainment Brand Shares 2008-2011
Table 29 Sales of In-Car Entertainment by Distribution Format 2006-2011
Table 30 Forecast Sales of In-Car Entertainment by Category: Volume 2011-2016
Table 31 Forecast Sales of In-Car Entertainment by Category: Value 2011-2016
Table 32 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
Table 33 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Home Audio and Cinema by Category: Volume 2006-2011
Table 35 Sales of Home Audio and Cinema by Category: Value 2006-2011
Table 36 Sales of Home Audio and Cinema by Category: % Volume Growth 2006-2011
Table 37 Sales of Home Audio and Cinema by Category: % Value Growth 2006-2011
Table 38 Home Audio and Cinema Company Shares 2007-2011
Table 39 Home Audio and Cinema Brand Shares 2008-2011
Table 40 Sales of Home Audio and Cinema by Distribution Format 2006-2011
Table 41 Forecast Sales of Home Audio and Cinema by Category: Volume 2011-2016
Table 42 Forecast Sales of Home Audio and Cinema by Category: Value 2011-2016
Table 43 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Televisions and Projectors by Category: Volume 2006-2011

5. Table 46 Sales of Televisions and Projectors by Category: Value 2006-2011
Table 47 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
Table 48 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
Table 49 Sales of LCD TVs by Type 2009-2011
Table 50 Sales of Plasma TVs by Type 2009-2011
Table 51 Televisions and Projectors Company Shares 2007-2011
Table 52 Televisions and Projectors Brand Shares 2008-2011
Table 53 Sales of Televisions and Projectors by Distribution Format 2006-2011
Table 54 Forecast Sales of LCD TVs by Type 2011-2016
Table 55 Forecast Sales of Plasma TVs by Type 2011-2016
Table 56 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
Table 57 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
Table 58 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
Table 59 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Video Players by Category: Volume 2006-2011
Table 61 Sales of Video Players by Category: Value 2006-2011
Table 62 Sales of Video Players by Category: % Volume Growth 2006-2011
Table 63 Sales of Video Players by Category: % Value Growth 2006-2011
Table 64 Video Players Company Shares 2007-2011
Table 65 Video Players Brand Shares 2008-2011
Table 66 Sales of Video Players by Distribution Format 2006-2011
Table 67 Forecast Sales of Video Players by Category: Volume 2011-2016
Table 68 Forecast Sales of Video Players by Category: Value 2011-2016
Table 69 Forecast Sales of Video Players by Category: % Volume Growth 2011-2016
Table 70 Forecast Sales of Video Players by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Imaging Devices by Category: Volume 2006-2011
Table 72 Sales of Imaging Devices by Category: Value 2006-2011
Table 73 Sales of Imaging Devices by Category: % Volume Growth 2006-2011
Table 74 Sales of Imaging Devices by Category: % Value Growth 2006-2011
Table 75 Imaging Devices Company Shares 2007-2011
Table 76 Imaging Devices Brand Shares 2008-2011
Table 77 Sales of Imaging Devices by Distribution Format 2006-2011

6. Table 78 Forecast Sales of Imaging Devices by Category: Volume 2011-2016
Table 79 Forecast Sales of Imaging Devices by Category: Value 2011-2016
Table 80 Forecast Sales of Imaging Devices by Category: % Volume Growth 2011-2016
Table 81 Forecast Sales of Imaging Devices by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Portable Players by Category: Volume 2006-2011
Table 83 Sales of Portable Players by Category: Value 2006-2011
Table 84 Sales of Portable Players by Category: % Volume Growth 2006-2011
Table 85 Sales of Portable Players by Category: % Value Growth 2006-2011
Table 86 Portable Players Company Shares 2007-2011
Table 87 Portable Players Brand Shares 2008-2011
Table 88 Sales of Portable Players by Distribution Format 2006-2011
Table 89 Forecast Sales of Portable Players by Category: Volume 2011-2016
Table 90 Forecast Sales of Portable Players by Category: Value 2011-2016
Table 91 Forecast Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 92 Forecast Sales of Portable Players by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 93 Sales of Mobile Phones: Volume 2006-2011
Table 94 Sales of Mobile Phones: Value 2006-2011
Table 95 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 96 Sales of Mobile Phones: % Value Growth 2006-2011
Table 97 Mobile Phones Company Shares 2007-2011
Table 98 Mobile Phones Brand Shares 2008-2011
Table 99 Sales of Mobile Phones by Distribution Format 2006-2011
Table 100 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 101 Forecast Sales of Mobile Phones: Value 2011-2016
Table 102 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 103 Forecast Sales of Mobile Phones: % Value Growth 2011-2016

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