India probiotic market, probiotic drink market, probiotic ice cream market, probiotic yogurt market, probiotic drink sales, probiotic ice cream sales, probiotic yogurt sales, Nestle probiotic revenue,Amul probiotic revenue, Mother Dairy probiotic revenue, yakult probiotic revenue Indian Probiotic Dairy industry is evolving at a steady pace with opportunities for tremendous growth in near future. India being the largest producer of milk and having world’s highest cattle population has a distinct advantage in the Probiotic field. Indian Probiotic industry is expected to be more than double by 2015 from its current size in 2011. Brands that exist now in Indian Probiotic industry are Nestle, Amul, Yakult Danone and Mother Dairy along with other minor players operating in different regions in their own capacities. Although there are quite a number of challenges in front of domestic and foreign companies entering the Indian Probiotic market, but the advantages associated with the industrial growth prospects outnumber the challenges in an easy and elegant way. The strong fundamental factors for the Probiotic industry in India will pave way for the growth of Indian Dairy Industry in the near future. Indian Probiotic Dairy Market, Market Share and Forecast: Amul is the leader with nearly 70% market share in 2011 and is likely to be at the top in the coming years as well. In 2011, Amul Probiotic share accounted for more than double than the combined share of its competitors like Mother Dairy, Nestle and Yakult. Nestle and Mother Dairy is holding second and third position in the Indian Probiotic Market. Probiotic Dairy Products (Yougurt, Ice Cream, Drink) and Forecast: Probiotic Yogurt is the leading category which accounts for more than 50% share in 2011 followed by Probiotic Ice Cream and Probiotic drink. Probiotic Dairy Products Sales Volume and Forecast: It is expected that Probiotic yogurt sales will cross 100,000 Thousand packets by 2015. Amul is the leader in Probiotic yogurt sales in India and is likely to remain as a leader in the years to come. Probiotic drink sales volume is likely to reach a little less than 100,000 Thousand bottles by the year 2015. In probiotic drink sales volume, Yakult is way ahead than Mother Dairy. Being a lonely player in the probiotic ice cream market in India Amul is gaining advantage. Although there are formidable challenges to be encountered, the prospects of the market expanding in a steadfast way look bright. As Probiotics are not previewed under any health related law in India and with Indian Council of Medical Research (ICMR) still framing the guidelines for Probiotic sales (ICMR status report on Probiotics, 2009), Probiotics face no hindrance from government health officials on its sales.

1. India Probiotic Dairy Products (Yogurt, Drink, Ice-
Cream) Market, Volume & Forecast to 2015
Renub Research
www.renub.com
Published: November, 2012
Copyright © 2012 Renub Research – All Rights Reserved

2. India Probiotic Dairy Market Overview
Indian Probiotic Dairy industry is evolving at a steady pace with opportunities for tremendous
growth in near future. India being the largest producer of milk and having world’s highest
cattle population has a distinct advantage in the Probiotic field. Indian Probiotic industry is
expected to be more than double by 2015 from its current size in 2011. Brands that exist now
in Indian Probiotic industry are Nestle, Amul, Yakult Danone and Mother Dairy along with other
minor players operating in different regions in their own capacities. Although there are quite a
number of challenges in front of domestic and foreign companies entering the Indian Probiotic
market, but the advantages associated with the industrial growth prospects outnumber the
challenges in an easy and elegant way. The strong fundamental factors for the Probiotic
industry in India will pave way for the growth of Indian Dairy Industry in the near future.
Indian Probiotic Dairy Market, Market Share and Forecast:
Amul is the leader with nearly 70% market share in 2011 and is likely to be at the top in the
coming years as well. In 2011, Amul Probiotic share accounted for more than double than the
combined share of its competitors like Mother Dairy, Nestle and Yakult. Nestle and Mother
Dairy is holding second and third position in the Indian Probiotic Market.
Probiotic Dairy Products (Yougurt, Ice Cream, Drink) and Forecast:
Probiotic Yogurt is the leading category which accounts for more than 50% share in 2011
followed by Probiotic Ice Cream and Probiotic drink.
Probiotic Dairy Products Sales Volume and Forecast:
It is expected that Probiotic yogurt sales will cross 100,000 Thousand packets by 2015. Amul is
the leader in Probiotic yogurt sales in India and is likely to remain as a leader in the years to
come. Probiotic drink sales volume is likely to reach a little less than 100,000 Thousand bottles
by the year 2015. In probiotic drink sales volume, Yakult is way ahead than Mother Dairy. Being
a lonely player in the probiotic ice cream market in India Amul is gaining advantage.

3. © Renub Research Page 3 of 15
Although there are formidable challenges to be encountered, the prospects of the market
expanding in a steadfast way look bright. As Probiotics are not previewed under any health
related law in India and with Indian Council of Medical Research (ICMR) still framing the
guidelines for Probiotic sales (ICMR status report on Probiotics, 2009), Probiotics face no
hindrance from government health officials on its sales.
Renub Research study titled “India Probiotic Dairy Products (Yogurt, Drink, Ice-Cream)
Market, Volume & Forecast to 2015” provides a comprehensive assessment of the fast-
evolving, high-growth Probiotic products Market. We have studied in this report the Probiotic
Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market, Volume and Forecast.
Major Players of Probiotic (Yakult Danone, Amul India, Nestle India, Mother Dairy) Revenue in
India and its Forecast.
The Report Covers the Following Points
 India Probiotic Dairy Market (2009 to 2011) and Forecast (2012 to 2015)
 India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream)
Market Share (2009 to 2011) and Forecast (2012 to 2015)
 India Probiotic Company (Yakult Danone, Amul India, Nestle India, Mother Dairy) Market
Share (2009 to 2011) and Forecast (2012 to 2015)
 India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream)
Sales Volume (2009 to 2011) and Forecast (2012 to 2015)
 India Probiotic Dairy Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream)
Market (2009 to 2011) and Forecast (2012 to 2015)
 India Probiotic Company (Yakult Danone, Amul India, Nestle India, Mother Dairy)
Products (Probiotic Yogurt, Probiotic Drink, Probiotic Ice Cream) Market 2009 to 2011
and Forecast (2012 to 2015)

4. © Renub Research Page 4 of 15
 Companies (Yakult Danone, Amul India, Nestle India, Mother Dairy) Revenue in India
Probiotic Sector (2009 to 2011) and Forecast (2012 to 2015)
 Driving Forces for India Probiotic Dairy Products Market
 Challenges for India Probiotic Dairy Products Market
Data Sources
This report is built using data and information sourced from proprietary databases, primary and
secondary research and in-house analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non-
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 100 paid databases.

5. © Renub Research Page 5 of 15
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Table of Contents
1. Executive Summary
2. India Probiotic Dairy Market & Forecast (2009 – 2015)
3. India Probiotic Dairy Market – Product & Company Wise Analysis (2009 – 2015)
3.1 India Probiotic Dairy Market – Product Wise Share & Forecast
3.2 India Probiotic Dairy Market – Company Wise Share & Forecast
4. India Probiotic Dairy Product Analysis (Market Share, Market, Sales Volume)
4.1 India Probiotic Dairy Product Market Share (2009 – 2015)
4.1.1 India Probiotic Yogurt Market Share & Forecast
4.1.2 India Probiotic Drink Market Share & Forecast
4.2 India Probiotic Dairy Products Market (2009 – 2015)
4.2.1 India Probiotic Yogurt Market & Forecast
4.2.2 India Probiotic Drink Market & Forecast
4.2.3 India Probiotic Ice Cream Market & Forecast
4.3 India Probiotic Dairy Products Sales Volume (2009 – 2015)
4.3.1 India Probiotic Yogurt Sales Volume & Forecast
4.3.2 India Probiotic Drink Sales Volume & Forecast
4.3.3 India Probiotic Ice Cream Sales Volume & Forecast
5. India Probiotic Dairy Market – Company Wise Analysis
5.1 Yakult Danone
5.1.1 Yakult India Probiotic Drink Sales Volume & Forecast (2008 – 2015)
5.1.2 Yakult India Probiotic Drink Revenue & Forecast (2008 – 2015)
5.2 Amul India
5.2.1 Amul India Probiotic Dairy Products Revenue Share & Forecast (2009 – 2015)
5.2.2 Amul India Probiotic Dairy Products Revenue & Forecast (2009 – 2015)
5.2.2.1 Amul India Probiotic Ice cream Revenue & Forecast
5.2.2.2 Amul India Probiotic Ice cream Sales Volume & Forecast
5.2.2.3 Amul India Probiotic Yogurt Revenue & Forecast
5.2.2.4 Amul India Probiotic Yogurt Sales Volume & Forecast
5.3 Nestle India
5.3.1 Nestle India Probiotic Yogurt Sales Volume & Forecast (2009 – 2015)
5.3.2 Nestle India Probiotic Yogurt Revenue & Forecast (2009 – 2015)

8. © Renub Research Page 8 of 15
5.4 Mother Dairy
5.4.1 Mother Dairy Probiotic Dairy Product Revenue Share & Forecast (2009 – 2015)
5.4.2 Mother Dairy Probiotic Dairy Product Revenue & Forecast (2009 – 2015)
5.4.2.1 Mother Dairy Probiotic Yogurt Revenue & Forecast
5.4.2.2 Mother Dairy Probiotic Yogurt Sales Volume & Forecast
5.4.2.3 Mother Dairy Probiotic Drink Revenue & Forecast
5.4.2.4 Mother Dairy Probiotic Drink Sales Volume & Forecast
6. Driving Factors for Indian Probiotic Dairy Market
6.1 Increasing Health and Wellness (H&W) Food Segment in India
6.2 Increasing Acceptance of Packaged Food in India
7. Challenges for Indian Probiotic Dairy Industry
7.1 Lack of Standardization/Regulation
7.2 Lack of Awareness, Marketing and Distribution Channels
7.3 Lack of Cold Chain & Maintenance Concerns

9. © Renub Research Page 9 of 15
List of Figures:
Figure 2-1: India – Probiotic Dairy Market (Crore INR), 2009 – 2011
Figure 2-2: India – Forecast for Probiotic Dairy Market (Crore INR), 2012 – 2015
Figure 3-1: India – Probiotic Dairy Market Product Wise Share (Percent), 2009 – 2011
Figure 3-2: India – Forecast for Probiotic Dairy Market Product Wise Share (Percent), 2012 – 2015
Figure 3-3: India – Probiotic Dairy Market Company Wise Share (Percent), 2009 – 2011
Figure 3-4: India – Forecast for Probiotic Dairy Market Company Wise Share (Percent), 2012 – 2015
Figure 4-1: India – Probiotic Yogurt Market Share (Percent), 2009 – 2011
Figure 4-2: India – Forecast for Probiotic Yogurt Market Share (Percent), 2012 – 2015
Figure 4-3: India – Probiotic Drink Market Share (Percent), 2009 – 2011
Figure 4-4: India – Forecast for Probiotic Drink Market Share (Percent), 2012 – 2015
Figure 4-5: India – Probiotic Yogurt Market (Crore INR), 2009 – 2011
Figure 4-6: India – Forecast for Probiotic Yogurt Market (Crore INR), 2012 – 2015
Figure 4-7: India – Probiotic Drink Market (Crore INR), 2009 – 2011
Figure 4-8: India – Forecast for Probiotic Drink Market (Crore INR), 2012 – 2015
Figure 4-9: India – Probiotic Ice Market (Crore INR), 2009 – 2011
Figure 4-10: India – Forecast for Probiotic Ice Market (Crore INR), 2012 – 2015
Figure 4-11: India – Probiotic Yogurt Sales Volume (Thousand), 2009 – 2011
Figure 4-12: India – Forecast for Probiotic Yogurt Sales Volume (Thousand), 2012 – 2015
Figure 4-13: India – Probiotic Drink Sales Volume (Thousand), 2009 – 2011
Figure 4-14: India – Forecast for Probiotic Drink Sales Volume (Thousand), 2012 – 2015
Figure 4-15: India – Probiotic Ice Cream Sales Volume (Thousand), 2009 – 2011
Figure 4-16: India – Forecast for Probiotic Ice Cream Sales Volume (Thousand), 2012 – 2015
Figure 5-1: Region Wise – Yakult Probiotic Drink Sales (Percent), 2011
Figure 5-2: India – Yakult Probiotic Drink Sales Volume per Day (Thousand), 2008 – 2011
Figure 5-3: India – Forecast for Yakult Probiotic Drink Sales Volume per Day (Thousand), 2012 – 2015
Figure 5-4: India – Yakult Probiotic Drink Sales Volume (Thousand), 2008 – 2011
Figure 5-5: India – Forecast for Yakult Probiotic Drink Sales Volume (Thousand), 2012 – 2015
Figure 5-6: India – Yakult Probiotic Drink Revenue (Crore INR), 2008 – 2011
Figure 5-7: India – Forecast for Yakult Probiotic Drink Revenue (Crore INR), 2012 – 2015
Figure 5-8: India – Amul Probiotic Dairy Products Revenue Share (Percent), 2009 – 2011
Figure 5-9: India – Forecast for Amul Probiotic Dairy Products Revenue Share (Percent), 2012 – 2015
Figure 5-10: India – Amul Probiotic Dairy Products Revenue (Crore INR), 2009 – 2011
Figure 5-11: India – Forecast for Amul Probiotic Dairy Products Revenue (Crore INR), 2012 – 2015
Figure 5-12: India – Amul Probiotic Ice Cream Revenue (Crore INR), 2009 – 2011
Figure 5-13: India – Forecast for Amul Probiotic Ice Cream Revenue (Crore INR), 2012 – 2015

10. © Renub Research Page 10 of 15
Figure 5-14: India – Amul Probiotic Ice Cream Sales Volume (Thousand), 2009 – 2011
Figure 5-15: India – Forecast for Amul Probiotic Ice Cream Sales Volume (Thousand), 2012 – 2015
Figure 5-16: India – Amul Probiotic Yogurt Revenue (Crore INR), 2009 – 2011
Figure 5-17: India – Forecast for Amul Probiotic Yogurt Revenue (Crore INR), 2012 – 2015
Figure 5-18: India – Amul Probiotic Yogurt Sales Volume (Thousand), 2009 – 2011
Figure 5-19: India – Forecast for Amul Probiotic Yogurt Sales Volume (Thousand), 2012 – 2015
Figure 5-20: India – Nestle Probiotic Yogurt Sales Volume (Thousand), 2009 – 2011
Figure 5-21: India – Forecast for Nestle Probiotic Yogurt Sales Volume (Thousand), 2012 – 2015
Figure 5-22: India – Nestle Probiotic Yogurt Revenue (Crore INR), 2009 – 2011
Figure 5-23: India – Forecast for Nestle Probiotic Yogurt Revenue (Crore INR), 2012 – 2015
Figure 5-24: India – Mother Dairy Probiotic Dairy Products Revenue Share (Percent), 2009 – 2011
Figure 5-25: India – Forecast for Mother Dairy Probiotic Dairy Products Revenue Share (Percent), 2012 –
2015
Figure 5-26: India – Mother Dairy Probiotic Dairy Products Revenue (Crore INR), 2009 – 2011
Figure 5-27: India – Forecast for Mother Dairy Probiotic Dairy Products Revenue (Crore INR), 2012 – 2015
Figure 5-28: India – Mother Dairy Probiotic Yogurt Revenue (Crore INR), 2009 – 2011
Figure 5-29: India – Forecast for Mother Dairy Probiotic Yogurt Revenue (Crore INR), 2012 – 2015
Figure 5-30: India – Mother Dairy Probiotic Yogurt Sales Volume (Thousand), 2009 – 2011
Figure 5-31: India – Forecast for Mother Dairy Probiotic Yogurt Sales Volume (Thousand), 2012 – 2015
Figure 5-32: India – Mother Dairy Probiotic Drink Revenue (Crore INR), 2009 – 2011
Figure 5-33: India – Forecast for Mother Dairy Probiotic Drink Revenue (Crore INR), 2012 – 2015
Figure 5-34: India – Mother Dairy Probiotic Drink Sales Volume (Thousand), 2009 – 2011
Figure 5-35: India – Forecast for Mother Dairy Probiotic Drink Sales Volume (Thousand), 2012 – 2015
Figure 6-1: India – Health and Wellness Food Segment Market and Future Forecast (Crore INR), 2011 –
2015
Figure 6-2: India – Packaged Food Market and Future Forecast (Crore INR), 2011 – 2015

11. © Renub Research Page 11 of 15
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