1. Colour your life in Czech
Miroslava Paclová

2. CYL 2009 in Czech
• HORTIservis.cz • Press material:
participated at Colour • Monthly press release
your life compaign • Press release for
Materials for horti-fair Flora
gardening centres: Olomouc
• DVD • Radio and TV
• Monthly information • Stand at exhibition
about plants For Garden
• Booklet
• Graphic support

3. Gardening retail
• 325 gardening centres and sales outlets on our
mailing list currently

4. Top gardening centres
• Outstanding profiling of gardening centres
of the best quality.
• Two associations of gardening centres.
• Total 28 centres (14 + 14 + 4SK) + cca 10
independent top centres.
• Both groups offer excellent services to
their customers. They have their own
educational programmes.

5. The new way for gardencentres

6. The new way for gardencentres

7. The new way for gardencentres

8. Development of gardening retail
• New gardening
centres and good-
quality shops are
continually founded.
• The choice of plants,
other gardening
material and the
standard of sale is
rising.

9. EU support for garden centres
• One garden centre in the same day

10. Gardening centres
• The shops do not
face such competition
as in western
European countries
(one first-rate shop
covers about 35 – 50
km distance).
• They still lack even
basic marketing
knowledge. Their use
of publicity materials
is minimal.

11. POS materials
• They are unable to start
working with sent materials
independently.
• They need presentations,
an impulse and individual
approach.
• We try to make sample
presentations, but is
extremely demanding.
• Many gardeners still do not
work regularly with
electronic information.

12. POS materials

13. Retail in nurseries
• A distinct part of the
sales still goes on in
nurseries

14. Exhibition For Garden
• Our biggest presentation this
year.
• Prague
• 5th-8th March 2009
• Number of exhibitors:148
• Total area: 5 475 m2
• Area of stands: 3 532 m2
• Number of visitors: 36 545
• Countries: 4
• (CZ, PL, D, NL)
• Number of journalists: 142

15. Presentation For Garden

16. Cooperation with the media
• The original number of 300 cooperating
editorials of which many just passively
accept our releases.
• 45 cooperate actively and permanently,
though they rely on us to provide detailed
materials, which is time consuming.

17. Cooperation with the media
• Cooperation has been deepened with the
permanent group of the press with the
increase in page numbers.
• The press especially welcomed the
instructions for pruning and planting.
• The total number of cooperating press
subjects has decreased. Many have
reduced their pages and changed their
content.

18. Cooperation with the media

19. Press presentation

20. WEB sites
• Monthly press releases and photos at
www.rostlinamesice.cz
• Wide information for both retail sellers and
customers at www.colour-your-life.cz

21. Radio and TV
• There has been an
increase in the
interest from TV and
radio.
• We regularly answer
the questions of
viewers and listeners.
• We have a big
feedback and we also
contribute to the
nationwide TV web.

22. Prime time, Sunday 17.50 hours

23. Other activities

24. Important news
• There has been an
enormous decrease in
the purchase of plants in
supermarkets in favour of
gardening centres and
first-rate gardening
shops.
• They offer better-quality
plants and consulting.
• The markets do not have
any qualified staff for this.

25. Thank you for your attention