What will the future of social connectivity be like? A presentation as a conversation starter during the launch of techMAP Amsterdam.

1. Click to edit Master subtitle style
The Future of
Social Connectivity
– in bèta

2. Click to edit Master subtitle style
Welcome!
Remco Janssen // Marketing PR + Visie
techMAP Amsterdam, November 1st 2010

3. Remco Janssen is….?

4. Remco Janssen is….?

5. Remco Janssen is….?

6. Conversation starter

7. Click to edit Master subtitle style

8. Click to edit Master subtitle style
STONE AGES?
http://www.flickr.com/photos/randysonofrobert/2563756212/

9. Click to edit Master subtitle style
http://www.flickr.com/photos/satguru/3712855369/sizes/m/

10. Click to edit Master subtitle style

11. Click to edit Master subtitle style
http://www.flickr.com/photos/jwdill/2518154962/sizes/m/

12. Click to edit Master subtitle style
http://www.flickr.com/photos/dalbera/2738451853/

13. Click to edit Master subtitle style
Hype?

14. Click to edit Master subtitle style

15. Click to edit Master subtitle style
9 million
Dutch accounts on Hyves
Source: Hyves

16. Click to edit Master subtitle style

17. Click to edit Master subtitle style

18. Click to edit Master subtitle style
3,1 million
Accounts in The Netherlands
Source: Facebakers.com

19. Click to edit Master subtitle style

20. Click to edit Master subtitle style
12 million
13+ population online
Source: Intomart Gfk/STIR

21. Click to edit Master subtitle style

22. Click to edit Master subtitle style
191.000
Nederlanders op Twitter
Bron: nl.twirus.com
August 2010

23. Click to edit Master subtitle style
What about
the future?
For marketing, PR &
perhaps advertising too…

24. Click to edit Master subtitle style

25. Click to edit Master subtitle style
EVERYTHING
Is connected to
everything

26. Click to edit Master subtitle style
1. GATORADE
Mission Control

27. Click to edit Master subtitle style
“WAR ROOM”

28. Click to edit Master subtitle style
Social media monitoring iPad

29. Click to edit Master subtitle style

30. Click to edit Master subtitle style
2. LIQUID
INTERNET
‘Realtime multi-
dimensional profiling’

31. Click to edit Master subtitle style
What is liquid internet?
• Liquid content.
• Adapts to interests, needs and
specs of each unique visitor or
consumer.
• Updates continously and
anonimous.
• Track the visitor realtime.
• Software as a service.
• Liquid internet 2.

32. Click to edit Master subtitle style
3. GOOGLE
SOCIAL
SEARCH

33. Click to edit Master subtitle style
Google Social Search
• Video social search.
• Search results within social
graph.
• Connected with Google Profile.
• Honestly Google: drop the
Google Profile sh**…
• True Word-Of-Mouse: it’s what
your friends ór your friends-
friends tell you!

34. Click to edit Master subtitle style
4. SORTED
SEARCH?

35. Click to edit Master subtitle style

36. Click to edit Master subtitle style

37. Click to edit Master subtitle style

38. Click to edit Master subtitle style

39. Click to edit Master subtitle style
Blekko / today
•Video.
•Slashtags.
•Use the slash to sort the
results.
•For instance: Remco
Janssen /Marketing
/Twitter.

40. Click to edit Master subtitle style
5. FRIEND A
BRAND

41. Click to edit Master subtitle style

42. Click to edit Master subtitle style

43. Click to edit Master subtitle style

44. Click to edit Master subtitle style
6. Social CRM: everything connected
• If someones tweets your brand name, it
shows up in his customer history.
• Facebook/Hyves interests will lead to
sales.
• Open Graph & OpenID.
• Social Profiles will tell us marketeers how
to target our consumers.
• Behavorial targeting?
• Realtime, realtime, realtimelier.
• Brian Solis: social commerce.

45. YOUR VIEW?

46. Click to edit Master subtitle style
THANKS!
FEEL FREE TO CONTACT ME:
REMCO@REMCOJANSSEN.COM
OR ON TWITTER:
@REMCOJANSSEN