Slides from a mini MBA class I co-taught with Bobby Rettew at Clemson at the Falls in September '12

1. MINI MBA

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WELCOME TO THE
MOTHERSHIP

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MOTHERSHIP
EXAMPLES

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• Average Time on Page - 6:30mins
• 1,123 Unique Visitors/Pageviews
• 94 additional “Likes” on Facebook
• #EMTop - 50 real time tweets, 88k impressions,
reaching 9600 followers

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#SoLongVampires
One Week --Tweets: 3,581 YouTube: 4.8m

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POWER OF THE BLOG

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CASE STUDIES

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GOALS

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source: @chrisboyer

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source: @chrisboyer

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source: @chrisboyer

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source: @chrisboyer

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source: @chrisboyer
900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers

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source: @chrisboyer
2 Facebook ads | $479 monthly spend

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source: @chrisboyer

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source: @chrisboyer
• Over three month period: 296 clicks/month

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source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations

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source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
• 23% seminar registration/surgery conversion rate

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source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
• 23% seminar registration/surgery conversion rate
• Average $3,000 contribution margin

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source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
• 23% seminar registration/surgery conversion rate
• Average $3,000 contribution margin
• $20,700 profit originated from campaign

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source: @chrisboyer
ROI = (gain - cost)/cost
Gain: $20,700
Cost: $479 x 3 = $1,437
ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%

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REVIEWS

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TIME 2.0

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KNOW YOUR AUDIENCE

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source: http://argylesocial.com/landing/social-timing-insights-infographic

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URL SHORTENERS

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UPDATE MANAGEMENT

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tweetdeck.com

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MONITORING

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IT’S ALL ABOUT TIMING

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MOBILE

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PASSWORDS

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