1. Leverage Social Media for Student Engagement
tom@redroverhq.com

2. Tom Krieglstein
@tomkrieglstein

3. Dance Floors

4. N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

5. Good Campus
N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

6. Leadership
Opportunity Good Campus
N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

7. National Survey on Student Engagement
60-84%
of students will never participate
in a college sponsored activity.

8. The Steps

9. The Steps
1) Introduce Yourself

10. The Steps
1) Introduce Yourself
2) Introduce People To Each Other

11. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
relevant
3) Make Small V Groups

12. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
relevant
3) Make Small V Groups
4) Get Out Of The Way

13. Connect Them:

14. Connect Them:

15. Great Dance
Great Campus

17. No

18. No Yes

19. Web 1.0

20. Web 2.0

21. Web 1.0 Web 2.0

22. Broadcaster Converser Connector

24. Q: How Many Facebook Pages
Do You Manage?

25. Broadcaster Converser Connector

27. Broadcaster Converser Connector

29. Broadcaster Converser Connector

30. facebook.wvu.edu

31. Q:
What Stage is Your School’s
Facebook Usage?

32. Recommendations

33. Recommendations
• Be Human / Add a Face / Enlist “Hosts”

34. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content

35. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)

36. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
• Link (Uno cial Groups / Digital Identities)

37. Limitations

38. Limitations
• Facilitating Relationships

39. Limitations
• Facilitating Relationships
• Individual Analytics

40. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control

41. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy

42. QUESTIONS
thoughts?
feelings?

44. Q: How Many Twitter Accounts
Do You Manage?

45. Broadcaster Converser Connector

47. Broadcaster Converser Connector

49. Broadcaster Converser Connector

51. #MaristMonday

52. Ed Cabellon
Bridgewater State University
@EdCabellon

53. Professional Development
#SAchat

54. Recommendations

55. Recommendations
• Be Human / Add a Face

56. Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)

57. Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
• Experiment

58. Limitations

59. Limitations
• Facilitating Relationships

60. Limitations
• Facilitating Relationships
• Individual Analytics

61. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control

62. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy

63. QUESTIONS?
thoughts?
feelings?

68. http://donnyjenkins.wordpress.com

69. Recommendations

70. Recommendations
• Support Students Setting Up Blogs

71. Recommendations
• Support Students Setting Up Blogs
• Display Blogs (so they can nd each other)

73. Recommendations
• Support Students Setting Up Blogs
• Display Blogs (so they can nd each other)

74. Recommendations
• Support Students Setting Up Blogs
• Display Blogs (so they can nd each other)
• Promote The Best Ones

75. Recommendations
• Support Students Setting Up Blogs
• Display Blogs (so they can nd each other)
• Promote The Best Ones
• Give Them Their Content

76. Limitations

77. Limitations
• Facilitating Relationships

78. Limitations
• Facilitating Relationships
• Individual Analytics

79. Limitations
• Facilitating Relationships
• Individual Analytics
• Technical Coordination

80. Limitations
• Facilitating Relationships
• Individual Analytics
• Technical Coordination
• Relevancy

81. Broadcaster Converser Connector

82. Current Student Engagement Level
40%
max
*NSSE 2005

83. Student Apathy is a Huge Problem
meh .
60%
uninvolved
*NSSE 2005

84. Tinto, Astin, and Barefoot Agree
Beyond financial concerns,
the #1 reason
30% of students
drop out within their first year is
because they don’t Second Ye
Ahh!
ar
get socially integrated
into the institution.
First Year

85. There is Massive Social Integration Online

86. But it’s Hard to Coordinate & Measure
Excited Let’s Play
About Soccer
Graduation!
Adams
Hall
Meetup
in the Quad?
Official Class of 2013
Anyone in
Chem101?
We Love
I’m new. Pugs My Life In
College
Anyone The
in my class into Accafellas
comics? Music

87. tom@redroverhq.com
www.redroverhq.com