BISNET presentation by the awsome guys over at Red-Effect!

1. Attracting Customers Using SEO

3. Paid Vs. Organic 10% 90%

5. Crawling How do search engines work? Indexing Ranking

6. Popularity and Relevance http://www.yoursite.com/your-new-product/

7. Popularity

8. Relevance I just found this cool new site that sells custom fitted ski boots. Text Link relevancy

9. Optimising for search Accessibility Relevancy Sustainability Link building Keyword research Creating content

10. Accessibility – site structure

11. Accessibility – URL’s http://www.amazon.co.uk/Kindle-Wireless-Reader-3G-Wifi-Graphite/dp/B002LVUWFE/ref=amb_link_159056887_2?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1GVJH92SPHV3FGBDQZB5&pf_rd_t=101&pf_rd_p=234205127&pf_rd_i=468294 http://www.moneysupermarket.com/mortgages/first-time-buyers/ http://www.moneysupermarket.com/mobile-phones/tariffs/

12. Accessibility – sitemaps

13. Keyword research

14. Keyword research – Brainstorm ideas Internal intel. Sales team Competitors Tools

15. Keyword research – tools

16. Keyword research – High value KW’s

17. Keyword research – ranking prediction

18. Creating content

19. Creating content – duplication issues

20. Increasing relevance – Title tags

21. Increasing relevance – Meta descriptions

22. Increasing relevance – Alt text <img alt="lofted golf club" />

23. Link building – Manual requests

24. Link building – Competitor analysis

25. Link building - Widgets

26. Making it sustainable

27. Google Places www.google.com/places/

31. Google AdWords

32. Your Account Structure

38. Google Analytics

42. Free SEO Essentials Pack! Martin@red-effect.co.uk Steve@red-effect.co.uk