Lars Schmidt, the Director of Talent Acquisition at NPR, will present on how NPR leverages social media to recruit for a big brand with a limited budget. Specifically, he will discuss how he has reimagined NPR's talent acquisition model by building a strong employment brand on social media, utilizing brand advocates, and taking a rapid experimentation approach. The presentation will share examples and metrics on successful and unsuccessful strategies, as well as how to gain support within an organization for these efforts with limited resources.

1. May 23, 2012
The Marvin Center – Washington, DC
Lars Schmidt – Director of Talent Acquisition, NPR
This is NPR: LEVERAGING SOCIAL MEDIA TO Recruit
For A Big Brand Without The Big Budget

2. Lars Schmidt
I'm a passionate recruiting and talent
management leader with over 14 years
experience in Technology, Web, Media, Non-
Profit, eCommerce and Consulting. Fierce HR
advocate with a strong track record building
and leading progressive recruiting teams.
Social Media champion, change leader, friend
of technology and a foe of bureaucracy. Los
Angeles transplant based in DC.
I'm the Director of Talent Acquisition at NPR.
Founder of @NPRjobs, #PubJobs, and
#NPRlife.

3. This is NPR: LEVERAGING SOCIAL MEDIA
TO Recruit For A Big Brand Without The
Big Budget
NPR is a thriving media organization at the
forefront of digital innovation. In this
presentation, Lars Schmidt will discuss how
he’s re-imagining NPR’s talent acquisition
model by building a strong employment
brand leveraging social media, brand
advocates, and a rapid experimentation
approach. He’ll be sharing examples and
metrics about what’s worked, what hasn’t,
and how to build internal champions and
support within your organization with limited
budget and resources.

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