My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
18. What
I
didn’t
anIcipate:
Liele
success
pitching
as
the
client.
Had
to
turn
to
personae.
Effect
on
internal
team
morale.
Client
delays
with
legal,
markeIng
and
IT.
THAT
THE
CLIENT
HAD
HIRED
ANOTHER
SEO
TO
DO
THE
SAME
THING!
#@(!
28. Intake
Phase
Data
collecIon
-‐
analy2cs,
logins,
webmaster
accounts,
necessary
approval
process,
business
insight,
internal
calendars
&
resources
MarkeIng
–
Marke2ng
campaigns,
social
media,
IT,
and
PR
processes
Outreach
access
(email
as
client)
29. Research
&
Discovery
Phase
Review
–
data/content,
query
meets
intent?
If
no,
build
resources.
If
yes,
move
forward.
Strategy
formaIon
–
based
on
2meframe,
resources
and
goals
DocumentaIon
–
in
the
event
of
turnover
30. Strategy
Approval
Phase
ExpectaIons
–
defined,
strategy
re-‐visited
if
necessary
Approvals
–
received
for
strategy-‐level
and
calendar
defined
for
future
work
Calendar
creaIon
–
responsibili2es
assigned
to
individuals
and
dates
32. Tracking
Phase
Manage
expectaIons
–
internal
and
external
System
of
accountability
–
budget,
strategy
and
standing
mee2ngs
Client
communicaIon
–
keep
ac2on-‐focused,
data-‐driven
and
be
open
to
change
if
focus
shi_s
(goals/resources)
33. Now,
we
have
the
process.
Just
need
the
calendar...
34. CreaIng
Your
Link
Development
Calendar
Factors
to
consider:
CONTRACT
WEB
SITE
RESOURCES
LENGTH
INDUSTRY-‐
SEASONAL
SPECIFIC
35. Calendar
files:
Mozilla
list
of
holiday
.ics
files
by
country:
hep://www.mozilla.org/projects/calendar/holidays.html
Google
calendar
search
for
“interesIng
calendars”:
heps://www.google.com/calendar/render?pli=1
iCal
calendars:
hep://www.apple.com/downloads/macosx/calendars/
Outlook
holidays
by
country
built
in:
hep://www.addicIveIps.com/microsoU-‐office/add-‐holidays-‐in-‐
outlook-‐calendar/