How to Plan for Long-Term SEO

•

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Hi!
Rhea Drysdale 
CEO, Outspoken Media | @Rhea

How to Plan for
Long-Term SEO

#smx #21A | @Rhea
What makes a website great?

#smx #21A | @Rhea
The single
greatest factor
in the success
or failure of a
site is…  

 
 
…you!

#smx #21A | @Rhea
“Greatness is not a
function of circumstance.
Greatness is largely a
matter of conscious
choice and discipline.”

Jim Collins

#smx #21A | @Rhea
We make choices.

#smx #21A | @Rhea
The wrong choice can result
in a costly mistake.

#smx #21A | @Rhea
Like choosing vanity goals
without the big picture.
Trusted,
single
domain

7 new
microsites

#smx #21A | @Rhea
Or choosing shortcuts without
weighing the risks.

#smx #21A | @Rhea

#smx #21A | @Rhea
Human behavior forces
algorithm updates.

#smx #21A | @Rhea
This is why we can’t have nice things!

#smx #21A | @Rhea
Paid

Directories

Press
releases

Sponsorships

Associa2ons

Content

Blog
posts

Ar2cles

How-‐to’s

Linkbait

Videos

Interviews

Other

Outreach

Rela2onship

development

News
men2ons

Blogrolls

Product
giveaways

Contests

Invest in Strategy, Not Tactics
Understand how to market your business and communicate the risks.

#smx #21A | @Rhea
Innovations in search  
demand change.  
 
Are you ready?

#smx #21A | @Rhea

#smx #21A | @Rhea
Problem / Mission
Unique products, customers = friends, and engaged buying decisions

#smx #21A | @Rhea
Talent
Company mission permeates the entire team

#smx #21A | @Rhea
Audience
Millennial woman who love unique clothing, accessories decor

#smx #21A | @Rhea
Strategy
Engaged community; make customers feel great about
themselves

#smx #21A | @Rhea
Diverse category oﬀering builds natural links
http://www.adamasanborn.com/lindy-hop.html

#smx #21A | @Rhea
Results
$100 million in sales in 2012, 40% annual growth rate

#smx #21A | @Rhea
Industry Opportunity
Complex wants to achieve
at
least
1
billion
video
views
in
2014.

#smx #21A | @Rhea
Audience
Reach:
Inﬂuen2al
young
males
(16-‐40)
ready
to
buy,
collect
and
obsess.

#smx #21A | @Rhea
Strategy
Multi-media platform--multi-domains and sizeable investment in video. Develop
original programming with editorial integrity.
+

#smx #21A | @Rhea
Results
90 million monthly unique visitors across all brands

#smx #21A | @Rhea

#smx #21A | @Rhea

#smx #21A | @Rhea
Industry Innovators
The future of journalism—explanatory journalism, experienced team, and
trustworthy news that informs marketers on how to take action / succeed.
“Danny Sullivan has
created a place for
all the search news,
all the time. He’s
leveraged all those
interesting bits into
live events and even
lead generation. It’s
a new model for a
digital news
business.”

Marc Andreessen

#smx #21A | @Rhea
Ranks
3rd
on
Google
for

“hummingbird”

Using
Search
Metrics:

458
backlinks

266
referring
domains

#smx #21A | @Rhea
Say hello!

rhea@outspokenmedia.com 

t: @Rhea | @outspokenmedia

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How to Plan for Long-Term SEO

1. Hi! Rhea Drysdale  CEO, Outspoken Media | @Rhea How to Plan for Long-Term SEO

2. #smx #21A | @Rhea What makes a website great?

3. #smx #21A | @Rhea The single greatest factor in the success or failure of a site is…       …you!

4. #smx #21A | @Rhea “Greatness is not a function of circumstance. Greatness is largely a matter of conscious choice and discipline.” Jim Collins

5. #smx #21A | @Rhea We make choices.

6. #smx #21A | @Rhea The wrong choice can result in a costly mistake.

7. #smx #21A | @Rhea Like choosing vanity goals without the big picture. Trusted, single domain 7 new microsites

8. #smx #21A | @Rhea Or choosing shortcuts without weighing the risks.

9. #smx #21A | @Rhea

10. #smx #21A | @Rhea Human behavior forces algorithm updates.

11. #smx #21A | @Rhea This is why we can’t have nice things!

12. #smx #21A | @Rhea Paid Directories Press releases Sponsorships Associa2ons Content Blog posts Ar2cles How-‐to’s Linkbait Videos Interviews Other Outreach Rela2onship development News men2ons Blogrolls Product giveaways Contests Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.

13. #smx #21A | @Rhea Innovations in search   demand change.     Are you ready?

14. #smx #21A | @Rhea Iden2ﬁes a problem Cul2vates talent Understands their audience Provides value Brands Be a brand. Every great, long-term brand…

15. #smx #21A | @Rhea

16. #smx #21A | @Rhea Problem / Mission Unique products, customers = friends, and engaged buying decisions

17. #smx #21A | @Rhea Talent Company mission permeates the entire team

18. #smx #21A | @Rhea Audience Millennial woman who love unique clothing, accessories decor

19. #smx #21A | @Rhea Strategy Engaged community; make customers feel great about themselves

20. #smx #21A | @Rhea Diverse category oﬀering builds natural links http://www.adamasanborn.com/lindy-hop.html

21. #smx #21A | @Rhea Results $100 million in sales in 2012, 40% annual growth rate

22.

23. #smx #21A | @Rhea Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.

24. #smx #21A | @Rhea Audience Reach: Inﬂuen2al young males (16-‐40) ready to buy, collect and obsess.

25. #smx #21A | @Rhea Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity. +

26. #smx #21A | @Rhea Results 90 million monthly unique visitors across all brands

27. #smx #21A | @Rhea

28. #smx #21A | @Rhea

29. #smx #21A | @Rhea Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed. “Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.” Marc Andreessen

30. #smx #21A | @Rhea Ranks 3rd on Google for “hummingbird” Using Search Metrics: 458 backlinks 266 referring domains

31. #smx #21A | @Rhea Say hello! rhea@outspokenmedia.com  t: @Rhea | @outspokenmedia 