1. LÄnaâi Visitors Bureau
New Media Artist-in-Residence
Social Media Campaign
1
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling photo credit: Everything Everywhere
12. Six Months
photo credit: Andy Beal
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 4
13. Six Months
January - June 2011
photo credit: Andy Beal
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 4
14. Plus Secret Sauce
Bloggers were treated as special invited guests
Required to collaborate over 6 months
Custom graphic provided for attribution/FTC
Close connections with local community
Complete editorial freedom
Small stipend plus all travel expenses paid
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 5
15. photo credit: Travels With Two
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 6
16. Assets:
Blog
Twitter
Facebook
Flickr
photo credit: Travels With Two
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 6
35. Loved by:
The Client:
I am blown away by how much "the
needle moved" and the minimum
estimated value vs. actual ROI... the
results went well beyond my wildest
hopes for the campaign.
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 16
36. Designed &
Produced by:
Roxanne Darling
barefeetstudios.com
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 17
37. Designed &
Produced by:
Roxanne Darling
barefeetstudios.com
Roxanne Darling â˘Â www.barefeetstudios.com ⢠@roxannedarling 17