Eat Smart. Play Hard. Together.: Connecting with Audiences Using Facebook
Using Facebook to provide nutrition education to new and existing extension audiences in non traditional ways. Created by Julie Garden-Robinson, North Dakota State University
3. Overview
• Evolu+on of our “Eat Smart. Play Hard.
Together.” nutri+on/fitness educa+on
program
• Incorpora+ng technology (FaceBook)
• A few things I’ve learned in the process
“Digital Native”
“Digital Immigrant”
Coopera7ve Extension and Technology: Partners for the Future
6. Materials and Ac+vi+es
• Posters, incen+ve items
• Web site: www.ndsu.edu/eatsmart
• Video
• NewsleXers, games, lessons
• Healthy 4‐H Club Recogni+on Program
• Radio contest ‐ Athletes visi+ng schools
• Carnival
• Poster contests
• Magazine
Coopera7ve Extension and Technology: Partners for the Future
7. Sponsors
• NDSU Development • Commodity groups:
Founda+on – Midwest Dairy
• Blue Cross Blue Shield Associa+on
• Nutri+on Council – Northarvest Bean
• Diete+c Associa+on Growers
• Dept of Public – Wheat Commission
Instruc+on – School Nutri+on
• School Nutri+on Associa+on
Associa+on – Beef Commission
Coopera7ve Extension and Technology: Partners for the Future
8. Posters and
Displays
Coopera7ve Extension and Technology: Partners for the Future
16. Premier of video:
Eat Smart.
Play Hard.
Thundar’s
New Game Plan
featuring
NDSU’s Thundar
July 24, 2007
Coopera7ve Extension and Technology: Partners for the Future
17. Magazines -- and Autographs
Coopera7ve Extension and Technology: Partners for the Future
19. Use of Social Networking
• February 2009: Met with Web master, Bob
Bertsch, to design FaceBook page
– RSS feeds with nutri+on ar+cles for fans and
friends
– Video link on YouTube, PSAs
– Ask an expert, wall pos+ngs
• Created FaceBook and updated Web site
• Launched in March 2009, Na+onal Nutri+on
Month – then had an interrup+on!
Coopera7ve Extension and Technology: Partners for the Future
20. Swamped in North Dakota
Coopera7ve Extension and Technology: Partners for the Future
24. Use of Social Networking
Fargo uses social networks to fight floodwaters
By PATRICK CONDON, Associated Press Writer Thu Mar 26, 5:27 pm ET
“Heading to 2825 Lilac Lane in North Fargo — needs
to be raised another 2 feet."
When city officials needed volunteers at other dikes,
Tobosa suggested sekng up a Facebook group. By
Thursday, it had aXracted more than 4,550 members
. . .
Coopera7ve Extension and Technology: Partners for the Future
25. TwiXer
• TwiXer allows users to post a constant stream
of sentence‐sized thoughts, observa+ons and
informa+on.
• "I realized a quick way to check it would be to
set up a TwiXer feed," said Elseth, who just
closed on a house next to the river. "Naturally
I'm preXy interested in the flood level."
Coopera7ve Extension and Technology: Partners for the Future
26. Gekng the Word Out During
Times of Crisis with Technology
• Web sites, FaceBook, TwiXer, YouTube all
used as communica+on tools
• Food and nutri+on informa+on: Flooded food,
drinking water safety, cooking without power,
emergency food supplies
Coopera7ve Extension and Technology: Partners for the Future
29. Poten+al Uses of FaceBook, Other
Social Networking Tools
• Reaching networks of audiences
• Fast way to connect with people
• Role for crisis situa+ons and dispelling untruths?
• Gekng volunteer athletes for Eat Smart project
• Chance to show personality
"Done bagging for the night.
Step 1: Scotch. Step 2: Bed."
Coopera7ve Extension and Technology: Partners for the Future