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Facebook Training

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RazorSocial
RazorSocial

The document discusses using Facebook for business purposes. It notes that Facebook has over 600 million active users and is growing fastest among users over 35. It compares personal and business profiles, noting that businesses can have unlimited fans for their page while personal profiles are limited to 5000 friends. It then provides exercises for setting up a personal profile and business page, getting fans, and posting updates. Finally, it discusses strategies for using Facebook across the different stages of the sales funnel from awareness to action.

Technologie
1 von 70
SOCIAL MEDIA FOR YOUR BUSINESS Using Facebook
Facebook Statistics ,[object Object],[object Object],[object Object],[object Object]
Facebook Personal V Business Personal Business Profiles Pages Friends Limited to 5000 Must be approved Fans Unlimited No approval required Private Public Searchable on Google Updates Come from the person Only owner can post Updates Come from the page Can have multiple admins
Sharing of information
Personal Account
Enter security check..
Enter security check..
Finding friends..
Profile Information…
Login…
Company Page
Create a Page
Create a Page
Page created
Add picture
Post an Update (e.g. an offer)
Offer displayed for fans
Exercises – 1 to 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Sales Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Awareness..
Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Advertising…
Targeting
Advanced Targeting
Bidding…
Facebook Features
Suggest to Friends
Use Facebook as Page
Exercise… ,[object Object]
Interest
Welcome page…
Facebook Page
Setting it up as a welcome page
Embedded Channel..
Applications
Applications..
Restaurant Dundalk
Integrate with Social media…
Like displayed on friends newsfeed
Desire…
Desire.. ,[object Object],[object Object],[object Object]
Pictures and videos catch attention
Try bigger images..
Humour..
Get Fans to tag images…
Competition Apps..
Example – Facebook discussion topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fitzwilton… ,[object Object],[object Object]
Content? ,[object Object],[object Object],[object Object]
Ideas.. ,[object Object],[object Object],[object Object],[object Object]
Ideas.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action…
Shop…
Deals… ,[object Object],[object Object],[object Object]
Become a Fan Action
Building Advocates…
Encourage… ,[object Object],[object Object],[object Object]
Facebook Edge rank
www.edgerankchecker.com
Deals - Facebook Places..
Facebook Places..
Monitoring and Reporting
Facebook Insights..
Interactions..
Monthly Active users ,[object Object],[object Object],[object Object]
Impressions ,[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object],[object Object]
Monitoring your tab with Google <fb:google-analytics uacct=”UA-9999999-99″ /> Note: Replace the UA code with your own code.
Facebook Google Analytics tracker ,[object Object]
 

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Facebook Training

Hinweis der Redaktion

  1. 11 different ways of targetting: City -
  2. Bid at 75% of what Facebook suggests. If CPC is higher than .1% then change to CPM