Victoria Treyger - Ring Central - Mobility for Growing Businesses

1. Victoria Treyger RingCentral CMO June 8, 2011 Tablets, smartphones, and the mobile revolution… what it means for the SMB and how to leverage it

2. Agenda Mobile is mainstream 1 Business use of mobile 2 Why mobile is important for SMBs 3 5 ways to leverage mobile for your business 4

3. Mobile is mainstream 1 Business use of mobile 2 Why mobile is important for SMBs 3 5 ways to leverage mobile for your business 4

4. 5 billion mobile subscribers 5 billion apps downloads $5 billion in sales of the iPAD, 3 quarters post launch Mobile is the most sweeping change to media of any time

5. iPad adoption faster than any product in history Source: Apple, KPCP Feb 2011 report.

6. Mobile inflection point Early 2011 Smartphone + Tablet > PC shipments Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research, KPCB Feb 2011 report Data and estimates as of 2/11

7. Mobile is mainstream 1 Business use of mobile 2 Why mobile is important for SMBs 3 5 ways to leverage mobile for your business 4

8. Which phone do you use most to conduct business? RingCentral 2011 Smartphone Survey

9. Do you use your smartphone for business more or less compared to one year ago? 64% use smartphones more than a year ago RingCentral 2011 Smartphone Survey

10. What kind of smartphone do you use for business? RingCentral 2011 Smartphone Survey

11. If you could only choose one, which device would you rather take with you on business travel? RingCentral 2011 Smartphone Survey

12. How often do you use the tablet for business? RingCentral 2011 Smartphone Survey

13. Before getting out of bed, what is the first thing you do when you wake up in the morning? RingCentral 2011 Smartphone Survey

14. Smartphones driving blurring between work and personal life Mobile World Fixed-Line World RingCentral 2011 Smartphone Survey

15. Would you take an urgent business-related call while in the bathroom? RingCentral 2011 Smartphone Survey

16. Mobile is mainstream 1 Business use of mobile 2 Why mobile is important for SMBs 3 5 ways to leverage mobile for your business 4

17. 1. Tablets increase productivity & are even replacing paper Top 5 business applications (beyond email) 91% Believe tablets increase productivity Source: iPass Global Mobile Workforce report 2011. Harvey Nash Survey of Tablet Users, March 2011

18. 2. Save time and moneySMBs are heavy users of apps for business 70% of SMBs use mobile apps for their operations Dataviz docs to go LogMeInIgnition Scan2 pdf mobile 4 in 10 SMBs said they could not survive without mobile apps Best apps: Documents management, PDF scanner, group texting, remote log-in Cost: $15-$20 Seesmic Textplus Wavesecure Source: AT&T Small Business Technology Poll 20111

19. 3. Accelerates the power of the cloud(Smartphones + the Cloud) Access enterprise level functionality for the SMB 42% of SMBs Use cloud services Access any application from anywhere (its in the cloud) 24X7 computing power from your hand Source: Metaswitch 2011 Survey.

20. What does the power of the cloud mean to the SMB? Fast & Nimble Cheaper Instant Set-up No Hardware No Software No Tech Support Scalable Go from 2 to 200 For SMB buyers, low cost is the #1 factor in choosing the right product

21. Today’s Workplace…Multiple locations, mobile employees or remote workers Home Office X Office Mobile Office The traditional PBX cannot support multiple locations or mobile employees

22. RingCentral: Instant, Simple, Powerful Customer calls & faxes Company toll-free number Company local number Company fax number Custom greetings Business / After hours Employee extensions Direct call/fax numbers Voicemail boxes Departments extensions Customize call routing

23. Growing with RingCentral Cloud PBX 1-855-Acme-Biz 1-415-Acme-Fax Support Ext 3 Mary Ext 101 Sales Ext 1 Billing Ext 2 Shipping Ext 2 John Ext 103 Paul Ext 102 San Francisco Shanghai Denver

25. No Hardware/IT support

26. Answering/Forwarding Rules

27. No Technical Skills

28. Professional ImageGreat Value @ $16/mo: Save $10k+ at start-up & 60% going forward Get all the functionality of an enterprise PBX and more from your palm Reliable: Serving over 100k businesses, winner of top category awards

29. Mobile is mainstream 1 Business use of mobile 2 Why mobile is important for SMBs 3 5 ways to leverage mobile for your business 4

30. 1. Leverage productivity apps to save time & money Dataviz docs to go LogMeInIgnition Scan2 pdf mobile Seesmic Wavesecure Textplus

31. 2. Build mobile friendly website for your company 15-30% Of total searches are Mobile Many companies don’t have a mobile optimized site Not yet leveraging the marketing opportunity Source: Google Feb 2011

32. Creating a mobile friendly site Best Practices Mobile Site: Product suited for mobile purchase, 1 option Short sign-up funnel Free-trial with no CC required Strong post-download upgrade program free to paid

33. 3. Commerce: Local, Reviews, Free-Trial Mobile Web 15% Conversion from free to paid 1 in 3 Mobile searches is local After looking up a local business, 61% of users called & 59%visited Email Upgrade App World Active Upgrade

34. 4. Change your marketing mix to reach your customer through mobile 66% of business owners prefer reading traditional print media online versus in print1 Advertise: Search & Display Distribute through app-stores More limited inventory Display: Targeting is key Search: 5 ads/page, big difference in click-through rates top 2 vs. bottom 3 Forbes Insights, ‘The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information’ Report, June 2009

35. 5. Stay connected to your customers through social media and resolve service issues in real time 40% Of all tweets are from mobile

36. 5 ways to leverage mobile for your business Leverage productivity apps to save time & money 1 Build mobile friendly website for your company 2 Commerce: Focus on local, reviews, free-trial 3 Change your marketing mix to reach your customer through mobile 4 Stay connected to your customer through social and resolve issues in real time 5

37. QUESTIONS?