It provides current values for the Middle Eastern prepaid card market for the year 2011 and forecast figures for the years up to 2016

1. Market Opportunities and Emerging Trends in the Prepaid Card Market in the
Middle East
Payroll cards are becoming increasingly widespread in the UAE, driven by the government-
mandated wages protection system (WPS). The UAE’s banking structure, albeit fragmented,
is a mixture of both private and public banks. Jebel Ali, one of the mid-market malls in the
UAE, is considered a pioneer of the prepaid cards industry in the country. Saudi Arabia’s
young population is driving considerable investment into the country’s prepaid cards market
which provides the potential for youth-targeted prepaid cards. The market for prepaid cards
in Saudi Arabia was found to be negligible with a minimal percentage of prepaid gift cards in
supply. The country has a healthy influx of tourists for the Islamic holy cities such as Mecca,
Jeddah and Riyadh. Tourist prepaid cards are expected to drive the Saudi Arabian market.
On the other hand, the prepaid card market in Egypt is still in its developmental stages. The
market received support in 2008 and 2009 when the government made concerted efforts to
increase the penetration rates of e-banking across the country. However, the market was
adversely affected by the uprisings against the Hosni Mubarak government in early 2011. At
present there are a small number of prepaid card programs in Egypt, primarily offered by
banks.
Scope
This report provides a comprehensive analysis of the prepaid card market in the
Middle East
It provides current values for the Middle Eastern prepaid card market for the year
2011 and forecast figures for the years up to 2016
It offers a detailed analysis of the key markets in the Middle Eastern prepaid card
market, along with market forecasts until 2016
It details the different macroeconomic factors affecting the Middle Eastern prepaid
card market
It covers an exhaustive summary on the key trends and drivers affecting the prepaid
card market
It outlines the current regulatory framework in the industry
It details the marketing strategies used by various bankers and other institutions
It profiles the major banks in the Middle Eastern prepaid card market
Buy this report @ http://www.reportsnreports.com/reports/160948-market-
opportunities-and-emerging-trends-in-the-prepaid-card-market-in-the-middle-
east.html
Reasons to buy
Make strategic business decisions using historic and forecast market data related to
the Middle Eastern prepaid card industry and each market within it
Understand the key market trends and growth opportunities within the Middle
Eastern prepaid card market
Assess the competitive dynamics in the Middle Eastern prepaid card market
Gain insights into the marketing strategies used by prepaid card selling vendors
Gain insights into key regulations governing the Middle Eastern prepaid card market

2. Major points covered in Table of Contents of this report include:
1 Executive Summary
2 Prepaid Cards Market in the UAE
3 Prepaid Cards Market in the Kingdom of Saudi Arabia (KSA)
4 Prepaid Cards Market in Egypt
5 Appendix
List of Tables
List of Figures
Browse reports related to Banking and Financial Services
@ http://www.reportsnreports.com/market-research/banking-services/
Report Details:
Published: May 2012
No. of Pages: 67
Price: Single User License – US$2950 Corporate User License – US$5900
Contact:
Priyank Tiwari
TX, Dallas North - Dominion Plaza,
17304, Preston Road,
Suite 800, Dallas 75252
Tel: +1-888-391-5441
sales@reportsandreports.com
Connect With Us: