1. http://indiantadakarecipes.blogpost.com
Internet Marketing
Recommendations
Kalpeshkumar Patel (810-126-573)
Ravi Kabrawala (810-281-808)
Date: December 8, 2011
MKTG 404 2M

2. Importance of Internet Marketing
• In1995, 0.4% worlds population were using
internet
• As to the data of June 2009, 24.7% world’s
population were using internet
Source: www.slideshare.net/daydream/importance-of-internet-marketing/2076551

3. Importance of Internet Marketing
Column1
45%
40%
35%
30%
25%
20% Column1
15%
10%
5%
0%
Radio Newspaper Magazines Category 4
"Internet Advertising, eMarketing." Internet Advertising, Online Advertising, eMarketing Analysis by Corey K Katir. N.p., n.d.
Web. 10 Dec. 2011. <http://www.internet-advertising-ia.com/Internet_Advertising/Advertising

4. Importance of Internet Marketing
Source: "World Bank, World Development Indicators-Google Public Data Explorer." Google. N.p., n.d. Web. 10 Dec.
2011. <http://www.google.ca/publicdata/explore?ds=d5bncppjof8f9_&met_y=it_net_user_p2&

5. Why do we need Internet Marketing?
 Immediate
 Interactivity
 Easily measurable
Low cost (relatively)
Can be changed quickly
and easily (relatively)

6. Overview
• Blog topic & why it was selected
• Persona
• Blog posts
• Social Media
• Blog summary

8. Person: Simran Sandhu
Age: 22 (15 to 30)
Her daily activities:
 Study (international student) – Accounting
Diploma 1st semester (Full time)
 working at Humber residence as a part
time
Concern:
 Tight schedule – Rely on junk food
 Interested in cooking but do not know how
to cook such Indian recipes
 Online recipes not providing exact
proportion of the spices
Goals:
 wants to get admission in culinary
management
 Learn cooking through reading blogs, books
and online recipes
 Cook healthy food for her own health

9. Recipes
 Indian Jalebies
 Gajar ka Halwa (Indian
Deserts)
 Chana Masala (Chickpeas
masala)
 Palak Paneer (Mix
Vegetables)
 Chicken Pakora
 Veggetable Jalfrezi
 Vegetable Pneer Korma
 Paneer Bhurji with Chapatti
 Dal Tadka (Indian Spicy Dal)
 Hyderabadi Biryani
 Butter Chicken

10. Links
 http://www.facebook.com/IndianTadkaRecipes
 www.twitter.com/indiantadkaa
 http://www.youtube.com/user/indiantadkaa

11. Google Analytics
Unique visitors: 74
Low-steady growth
Pages/Visit: Avg. 2 pages
Bounce rate: 71.56%
Google Analytics:
Ice Rocket: 3736
Facebook: 49 fans
Twitter: 45 followers
Blog Grader: 91
Twitter grader: 47
Facebook grader: 15

12. Business Review
• Blog
• Face book
• Twitter
• You Tube

13. Indian Recipes Blog Results
 Communicate blog
through social media
 Grab the target market
 General information –
page views & Avg. Time
on site
 Can drive more traffic
through conversation

14. The presence of larger
target market (age
group – 18 to24)
 Directly drive traffic to
the blog
 communication
through posting views

15.  Helps to communicate
 Tweets and re-tweets
 Connect it to blog and
face book
 Quality of tweets
 Followers helps to get
traffic

16. YouTube Channel
 Provide more visitors
 Improved rank in
Google search
 Useful to grab traffic
 Provide topic related
content to customer

18. Important for any online business
First touch point
Use for information
Need to grab traffic
Provides data of target market, their activities
and grab customers

19.  Need to create a Blog roll
 Need to change in privacy
policy and in About
 Need to provide content
on daily basis with photos
 Need to create discussion
with other food blogs
 Add some new gadgets or
change them with new
one’s

20. SEO: refers as a technique to get higher rank in
organic search
Use of Social media sites can helps to improve
ranks

21.  To improve SEO:
content
keyword usage
writing style
Use of social media:
Face book
YouTube channel
Twitter

22. No average cost per
click available
Campaign ended
No competition
found as we decided
the amount of
$0.20, PPC is not
promoted

23.  List of websites to promote it
 Yahoo.com
 Facebook.com
 Theglobeandmail.com
 Cp24.com
 sandesh.com
 foodnetwork.ca
 slowfood.ca
 msn.com
 Kijiji.com
 Ebay.ca

24. Affiliate marketing
 Affiliate marketing refers to promote business
through using a network of associates
 They are rewarded for grab visitors or customers to
the site
 Not apply to our blog as we are not using them, on
behalf we using PPC, Display Ads and other

26. Email newsletters on fortnight
basis
 Blog posts
 Upcoming events
 News based on social media
 news related food and
medicines

28. Mobile
Marketing
Recommendations
 Mandatory for marketing
 Need to develop different apps for different OS
 Make it more interactive

29. Rationale
 We are not using website
 Blog provides all the details on recipes
 Blog needs such improvements to make it more
viable
 SEO needs to more customized to improve rank in
Google search and to grab traffic on blog

30. Thank-you
Kalpeshkumar Patel (810-126-573)
Ravi Kabrawala (810-281-808)
Date: December 8, 2011
MKTG 404 2M
http://indiantadakarecipes.blogpost.com