Designing for Web 2.0 (BarCamp Delhi)

Designing for Web 2.0 Rashmi Sinha www.uzanto.com www.slideshare.net www.rashmisinha.com

browsing alone Attributed to PIMboula on Flickr: http://www.flickr.com/photos/pimboula/15256153/

Part I: The rise of tagging (& the fall of menus)

Categorization & tagging cognitively speaking…

How categorization works ,[object Object],[object Object],[object Object],[object Object],[object Object],Multiple concepts activated Choose ONE of the activated concepts. Categorize it! Object worth remembering (article, image…) Analysis-Paralysis!

How tagging works Multiple concepts are activated Tag it! Note all concepts Object worth remembering (article, image…) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tags make web a shared experience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tagging and Wisdom of Crowds “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.”

Four Conditions ,[object Object],[object Object],[object Object],[object Object]

Menus and TagClouds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part II Social presence (integration of GTalk with Gmail) Real time collaboration with text documents

Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

First generation Social Networks (Friendster, LinkedIn…) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina Reference: http://www.zengestrom.com/blog/2005/04/why_some_social.html

Over “ coffee ” Watching a “ dance performance ” Over “ tomatoes ”

Second generation social networks ,[object Object],[object Object],[object Object],[object Object]

Watercooler conversations around objects (social networks with objects in between) e.g., Flickr, Yahoo answers ,[object Object],[object Object],[object Object],[object Object]

Viral sharing (passing on interesting stuff) e.g., YouTube videos ,[object Object],[object Object],[object Object]

Social news creation (rating news stories) e.g., digg, Newsvine ,[object Object],[object Object],[object Object]

Objects invite us to ,[object Object],[object Object],[object Object],[object Object]

Part IV: So you want to design for Web 2.0?

Give up control This is messy!

Beyond hand-crafted information architectures

Plant the seeds, let people connect

Design for emergent architecture

1: Make system personally useful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bite-sized self-expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2: Symbiotic relationship between personal & social ,[object Object],[object Object],[object Object]

3: Create porous boundary between public & private ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Privacy settings on Flickr

4. Allow for levels of participation ,[object Object],[object Object],[object Object],Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”

How to encourage participation? ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Using social psychology to motivate contributions to online communities, Ling et al. 2005

5. Let people feel the presence of others ,[object Object],[object Object],[object Object],[object Object],[object Object],What people are digging right now!

6. And yet, moments of Independence… ,[object Object],[object Object],[object Object],[object Object]

7. Most of all, allow for play

Things to try at home! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? www.rashmisinha.com www.uzanto.com We are hiring!

Designing for Web 2.0 (BarCamp Delhi)

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (9)

Ähnlich wie Designing for Web 2.0 (BarCamp Delhi)

Ähnlich wie Designing for Web 2.0 (BarCamp Delhi) (20)

Mehr von Rashmi Sinha

Mehr von Rashmi Sinha (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Designing for Web 2.0 (BarCamp Delhi)