comparative study of brand with a personality; eg if aladdin endorsed gillette mach3, recall, comparing product and celebrity characteristics

1. Gillette Mach 3 / Aladdin
Presented by:
( Team Tata )
Ranjit Achary
Ankit Gindoria

2. Why Gillette Mach 3 Why Aladdin
• Identified with the product • Identified with him
• Daily use • A ordinary boy/man
• Every man has to shave once in falls in love with a
a while princess
• It’s got a wide customer base • If not genie, then
• Mass production and appeal Gillette can help him
make a great
impression
• Cleaned
shaved, smart good
looking after use

3. Brand Recall
• Every time people see Aladdin, they would
see lucky guy who gets the princess ,the
person every guy wants to be.
• They would relate to him and the Gillette
ad promotions.
• You can get lucky in life and love

4. Brand Personality
Gillette (features) Aladdin (traits)
• Safety razor • Peace loving
• Less pressure to skin • Soft and kind
• Fewer strokes needed hearted
• Reduces skin irritation • Fast and prompt
• Expensive, then other razors • Cool and pleasing
• Sleek design nature
• sharpness • Different ,than other
people
• Lean, slim, fit
• Sharp wit

5. STP
Segmenting Targeting Positioning
• Age: 15 n above • Product •Economical
• Gender: male specialization •Safety product
(female) •Innovative
• Income grp: product
lower middle, M1 M2 M3 •Long lasting
upper middle n
high P1
• Lifestyle: looks,
P2
hygiene n safety
oriented P3
• Personality:
Ambitious, smart
• Loyalty status:
Absolute

6. Promotional Strategies
• Free razors in colleges, malls, offices, etc.
• Organizing an annual event to find the Gillette
Aladdin and Gillette Jasmine of the year
• Limited Edition Fashion Calendars with Aladdin
and jasmine
• Photo shoots and Ads

8. THANK
YOU…!!
!