Overview and introduction to pay per call advertising; how pay per call advertising campaigns compare to pay per click campaigns; where to find pay per call technology providers, and how to go about setting up campaigns.

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Pay Per Call Advertising Success
http://tinyurl.com/paypercallreports
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The Pay-Per-Call Ad Platforms Model
Pay-per-call ad platforms are the new and revolutionary form of search engine advertising. It is an
online advertising service that links internet seekers with businesses over the telephone. You see,
currently, marketers create online ads that appear within the search results based on specific
words that are typed into the search engine. Present within that advertisement is a link that
forwards the internet seeker to a company website. But with a pay-per-call ad, it will provide a toll-
free number to be called instead of a link.
Pay-per-call is free of charge to buyers and advertisers are charged when a potential customer
contacts them through the telephone number provided. The telephone calls are tracked for
invoicing and reporting purposes by the pay-per-call ad platform. The pay-per-call ad company
provides services for connecting the call, logging the call and charging the advertiser. Marketers
negotiate a flat-fee for each call received through the dedicated phone number with the business it
is generating leads for.
Pay-Per-Call Ad Platforms Advantages
Pay-per-call ad platforms are a perfect way for millions of businesses to influence the power of
search engines. It is no longer a pre-requisite for a business to have a website to gain from search
advertising services. The service allows advertisers to make a personal connection with potential
buyers, which research has shown to be highly effective in generating sales conversions.
The Kelsey Group reports the response rate for telephone-based ads is five percent higher
compared with pay-per-click ads. This is because sales departments and call centers can provide
product information, product pricing, answer buyer questions, defeat customer doubts and build
customer relationships through pre-sales, up-sells and future transactions.
Additionally, pay-per-call is less at risk to fraudulent activity because the transparent nature of
telephone leads helps providers to determine a fraudulent inquiry. For instance, phone call hang-
ups and calls that last less than a specific amount of time are regularly regarded as not a
legitimate sales lead and hence, the advertiser is not charged. In addition, customers that favor to
not disclose personal and credit card information online can be assured of privacy and security
through a telephone transaction.
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2. Article Source:
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Pay Per Call Advertising Success
http://tinyurl.com/paypercallreports
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