In May of '09 when I was the Marketing Mind of a Six Store Domino's Pizza Franchise I shared this presentation at the Domino's Pizza Worldwide Rally in Las Vegas. The event was called CampusPalooza.
The main focus was what could stores that serviced college campuses do to take advantage of Social Media. Trust Me, not many people wanted to listen or believe in the words I preached in 2009. Some of these ideas are basic but the tactics is what makes them resonate even today.
The basics never get old, they just get forgotten.
Treat customers like friends and use social media to strike emotional connections with your customers. These emotional connections are what will trigger shareable moments.
Social media networking tips to Dominos Pizza stores May 2009
1. Ramon De Leon
Operating Partner
Domino’s Pizza Chicago
Dominos Pizza World Wide Rally May 2009
2. What is Social Media all about!
It is a shift in how people discover, read and share
news, information and content. It's a fusion of your
thoughts and technology, transforming monologue
into dialog.
Social media has become extremely popular because
it allows people to connect in the online world to
form relationships for personal and business.
Source: Wikipedia
3. Networks Defined
Facebook
Twitter
Users can join networks
service that enables its users
organized by city, workplace,
school, and region to
connect and interact with
other people. People can also
add friends and send them
messages, and update their
personal profiles to notify
friends about themselves.
to send and read other users'
updates known as tweets.
Tweets are text-based posts
of up to 140 characters in
length which are displayed
on the user's profile page
and delivered to other users
who have subscribed to them
(known as followers).
4. Networks Defined
MySpace is a popular
You Tube is a video
social networking
sharing website where
website offering an
users can upload, view
interactive, userand share video clips.
submitted network of
Owned by Google which
friends, personal profiles, helps with search
blogs, groups. Aimed
engine optimization
heavily at a younger
(getting found on the
crowd and
internet).
musicians/DJ’s/rappers.
6. How did I get started?
Online Ordering in 1998 was a catalyst.
AOL Instant Messenger was my micro-blog before
Twitter was invented-2004
Campus reps started Facebook Groups when it was
closed to the general public- 2005
Photos of events we attended were posted on our
website for students to copy. These included a
embedded logo to increase our exposure.
7.
8. The Dominos 2.0 Customer
13 yr old joins Facebook and starts High School.
Gets exposed to groups influenced by Domino’s and
becomes a customer and raving fan.
At the age of 17 he now joins the Facebook group for
his graduating College class that he has not started.
Our customer is now 22 yrs old and lands a job in our
delivery area or relocates still loving Domino’s.
9. Rules of engagement
Be a part of the conversation or start one.
Set up and review the privacy settings.
Use lists to categorize your friends.
Be real and transparent.
Don’t exist here if you are not going to engage.
Avoid manipulating people into buying from you.
Respond to the Good, Bad or Indifferent.
Be Yourself!
20. Select a name that identifies your business or yourself.
Brand it with a background.
Provide links and info in the Bio.
Follow all media outlets in your area.
Follow people you can learn from.
Follow your customers.
Search for whose on campus using Twitter.
Use productivity tools and MANAGE your TIME!
21. Critical Concept
Conversation is the new online currency!
Twitter is a Goldmine of Conversation.
Engage in Real Conversations and the
business value will become crystal clear.
35. My Ideas for the Future!
Interactive Campaigns
Educate the consumer and make Domino’s Guilt Free
Pizza divider for ½ and ½ pizzas doubles as saver
Need to WOW all new customers!
Domino’s Pizza Gift wrapping paper
Pizza Maker signature instead of Sect. of Taste
MVP Schwag or unique OLO access.
Emailable link of your order with coupons 4 friends
Enhance Facebook Tracker application