Ralph Paglia Recommended Digital Marketing Strategy... Visit and join http://ADM.fm

1. Where are the best dealers going to get their
competitive advantages in 2012 and 2013?

2. 1999 - 2012
Targeting Technology
Web 2.0 Engagement Science
CRM Systems / People
Showroom / Service Drive

4. SEA ODA SMA OVA Targeting Technology
Executive Summary
Digital Advertising
SEA – Search Engine Advertising
ODA – Online Display Advertising
SMA – Social Media Advertising
OVA – Online Video Advertising
Revenue Realization

6. Retargeting
ODA
Retargeting
ODA

7. Made Possible by the Advent of
Customer Engagement
on Massive Levels

8. 8
Advent of Customer Engagement
on Massive Levels

11. Phone
Flow

13. Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)
DEALERSHIP SPONSORED
SOCIAL NETWORK
(community)
Dealer
Story, Article
or News

16. 1. Set Up a “Profile” for each Dealer/GM/Manager
2. Create a “Group” for your Franchise/Brand
3. Create a “Fan Page” for your Community
4. Post Links to dealer eCommerce site content items
5. Remember the 80/20 Rule of Social Content

17. Ads were seen 7,201,334 times by Facebook
members who live near the dealership…
1,730 of those Facebook members clicked on
one of the two Facebook display
advertisements…
$1,595.25 spent for the Facebook Ad
Campaigns, each customer visit to our
community site or Fan page cost 92 cents
(CPC).
To show Facebook members our dealership ads
each 1,000 times (CPM), cost 22 cents…

19. Social Media Holds Dealerships Accountable
for their Delivery of the Customer Experience

21. Why is Reputation Management Important to Car Dealers?

22. Why is Reputation Management Important to Car Dealers?

24. LouFuszReviews.com

26. Resources and budget for a
“Complete Digital Marketing
Strategy Implementation”

27. Process Phone Email
Traffic
Handling Marketing Online
Customer Display
Advertising
Communication
Online
Process Video
Advertising
Email
& CRM
Search
Engine
Advertising
Social Media
Training – Process
Advertising
Implementation
Social Media
Marketing
Service Drive
Comprehensive (content)
Process Digital Marketing
Strategy
POS
Materials Websites Reputation
Management
Microsites
Revenue Showroom
Engagement
Realization Process
Apps

28. Traffic
Process
Revenue Engagement
Realization

29. Dear Ralph,
You can’t improve your digital marketing game
if you don’t know the score. The only way to
overcome your competition and increase the
ROI of your marketing is to view all your
campaign data holistically.

30. www.ADMPC.com

31. Slideshare.net/RalphPaglia

32. http://AutomotiveDigitalDealers.com

33.  AutomotiveDigitalMarketing.com
 DealerElite.net
 Slideshare.net/RalphPaglia
 AutomotiveDigitalDealer.org
 AutomotiveDigitalDealers.com
 Facebook.com/groups/AutomotiveMarketing
 Facebook.com/groups/AutoSocial
 Twitter.com/ADMcommunity
 YouTube.com/autodigitalmarketing