ADP's Paglia on Managing Internet Leads Effectively

DEALER WEEKLY -- 'Armageddon' In Store for Detroit?; ADP's Paglia on Managing Leads

Tuesday, September 25, 2007

LATE & BREAKING NEWS

LITHIA WILL SWITCH TO NO-HAGGLE: Lithia Motors Inc. will switch to no-haggle
vehicle pricing at its more than 100 dealerships within three years, CEO Sid DeBoer
says. The public retailer calls its program "Assured Cars and Trucks." In its first phase,
Lithia sets maximum prices for new vehicles - generally less than automakers' sticker
prices - that leave little room for negotiation. The pricing policy also covers used
vehicles.
Automotive News, September 24, 2007
Recent Related Digests: q Lithia Motors Will Launch Separate Used-Car Chain

WILHITE RESIGNS FROM HYUNDAI: Steve Wilhite has resigned as chief
operating officer of Hyundai Motor America after a little over a year at the
automaker....Mr. Wilhite's resignation comes just days before Hyundai's annual
national dealer meeting in San Diego this Thursday...Mr. Wilhite's tenure at Hyundai
has been rocky; speculation about his departure has been buzzing on the grapevine
for months.
AdAge.com, September 24, 2007
Recent Related Digests: q Hyundai Seeks to Shed 'Value' Image in New Campaign

Videos & Voices of Significance This Week

http://www.automotivedigest.com/DealerMgmtWeekly.html (1 of 16)9/27/2007 5:30:26 PM


Ralph Paglia
ADP Dealer Services

Challenges and opportunities facing ADP Dealer
Services

=========================================Advertisement=========================================

This Week: Ralph Paglia
Ralph Paglia joined the ADP Dealer Services Division, headquartered in
Hoffman Estates, IL, as their Director of Digital Marketing responsible for
OEM and National Accounts in March, 2007. He is focused on developing
ADP's Digital Marketing growth opportunities with car companies and
enterprise level dealer organizations. Prior to joining ADP, Ralph served
as OEM Partnership Executive for the Reynolds and Reynolds Company of
Dayton, OH.

Ralph Paglia
Director – Digital Marketing 1. When responding to an Internet sales lead, which comes first,
ADP Dealer Services an e-mail or a phone call?

Ralph_Paglia@ADP.com An email response that provides the information requested by the
customer is a non-negotiable aspect of successfully responding to
Internet leads because it is what the consumer expects, and usually what
they have been promised by the web site where they submitted their
inquiry. However, immediately following that initial email, your most
successful approach is to get the customer on the phone as soon as
possible. The quick e-mail providing fast and written answers to the
customer's questions can help you start to establish some rapport on the
phone.

2. How do you handle a known subprime customer versus a
customer with good credit or someone you can't identify?

Where prime credit customers will get what they want, subprime
customers need flexibility to switch to a different vehicle. The subprime



buyer can come in looking for a truck and drive out in an economy car.

If you don't know the customer's credit background, there are usually
some quick giveaways. The customer could mention that they currently
have a high interest rate on their existing note. The primary objective of
making a connection with a prospective customer is to establish some
level of positive rapport. One of the biggest mistakes most sales
professionals make is getting into discussions around credit background
before the customer has been to the dealership.

3. How do you handle your own dealership's Internet leads versus
third party leads?

With a dealership lead, the customer has indicated a certain level of
acceptance and a willingness to do business with that dealership, or you
would never have obtained the lead. It's only natural your own leads will
close at a higher rate.

One of the best practices with third party leads is to invite them to your
web site. But do it quickly. Keep in mind those third party leads are
probably going to several dealers at once. You're competing with other
stores. It's like a horse race. The gun goes off and the fastest horse to
the finish line wins. Time is super critical.

With leads from your own web sites, you still have the burden of
responding quickly, but there's a little more leeway, a little less work to
do. You don't have to spend as much time convincing them your
dealership is a good place to do business; they've already indicated that
they are willing to do business with your store.

4. Are there differences in best practices between new vehicle
shoppers and used vehicle shoppers?

With a used car shopper, you're going to get into a lot more phone and
physical running-around work than Internet work. New car shoppers will
look more to the Internet. A used car shopper is looking for a specific
vehicle online, and if the car that generated the lead is no longer
available, then you need to tell them it's under contract, but that you
have a number of other vehicles very similar to it. A new car buyer isn't
as concerned with supply because he or she knows that the manufacturer
will always make more, or your store can locate the vehicle they want.

Compared to used car leads, whether or not you are successful in making
a sale to a new car lead seems to depend a lot more on how you treat
the customer than whether or not you have it in stock, or even the exact
pricing specifics. Convenience is a very big factor in successfully handling
new car leads. If the customer can get the deal done by phone and email
and then come pick up their car in less than an hour, you'll get great CSI
scores.

=========================================Advertisement=========================================



Online shopping isn't about clicking.
It's about closing.

Online lead providers love to talk about how much traffic they
generate. They're less eager to talk about how many sales they
generate.

Except AutoUSA.
We consistently deliver the industry's top lead-to-close ratio.
Click here to find out why.

SIGNIFICANT NEWS News digested 09/17/2007 -- 09/21/2007

1) Analysts: Auto Sector Recession 'Armageddon' for Detroit

2) JD Power: Large Pickup Market Share Hits 20-Month High

3) Jim Press Aims To Increase Market Share While Shrinking Dealer Body

4) US Health Agency Retracts Advice to Employees to Purchase Foreign Cars

5) Megadealer Penske Boosts Profits with Foreign Franchises

6) AutoUSA Initiative Results in High New-Car Closing Rate

7) Automakers, Consumers Moving Towards Crossovers

8) Hybrid Sales Jump 49% This Year

9) GM Offering Zero Percent Interest to Move Out 2007 Models

10) Another Marketing Exec Leaving VW

11) Francisco Codina Leaving Ford

12) JD Power Answers the Question: What Do Women Want?

=========================================Advertisement=========================================



DEPARTMENTS

Industry Conferences Coming Up

Press Releases Worthy of Read

People Going Places

What Industry Leaders are Saying

"Elite Wheels" Vehicle Reviews

=========================================Advertisement=========================================

Industry Conferences Coming Up

23rd Annual Clean Air Conference
Breckenridge, Colorado, September 24 - September 27, 2007

International Trucking Show
Los Angeles, CA, September 28 - September 30, 2007

Visit Calendar of Industry Events for More Information on These Events
http://www.automotivedigest.com/calendar.asp?mod=calendar

Return to top

=========================================Advertisement=========================================

Press Releases Worthy of Read



This Week's FEATURED Industry Press Releases

Auto Dealer Traffic Certified as Google AdWords Company For Third
Year (9/19/2007)

AutoTrader.com Ranks Highest In Overall Satisfaction Among Both New and
Used-Vehicle Services in J.D. Power and Associates Study (9/21/2007)

Compli and Hudson Cook LLC Form Alliance to Provide Expert Compliance
Content to U.S. Auto Dealerships (9/20/2007)

DataScan Field Services Contracts with Chrysler Financial for Off-Lease
Inspections (9/17/2007)

Georgia Auto Dealership Increases Internet Car Sales with Dealerskins Web
Solutions (9/18/2007)

Click here for more Industry Press Releases!

=========================================Advertisement=========================================

People Going Places

WHO: Francisco Codina

WHERE: Ford Motor Company

WHAT: Francisco Codina, Ford Motor Co's US sales chief, is retiring on November 1.
Codina, 55, has been group vice president of North American marketing,
sales and service since early 2006. He joined Ford in 1977. His career
included being head of the customer service division, general marketing
manager for Ford division and president of Ford of Argentina. Ford has not
named a replacement, but says it will begin a search immediately.

READ ABOUT MORE PEOPLE!

=========================================Advertisement=========================================

What Industry Leaders are Saying



Analysts: Auto Sector Recession 'Armageddon' for Detroit:

q "I'm predicting that we will be in a recession around the end of this year. Quite honestly, that
would be an Armageddon type of scenario." -- Erich Merkle, director of automotive
forecasting, IRM Inc

q "The Detroit 3 are struggling enough right now on what we forecast is a 16 million light-vehicle
year for 2007." -- Ephraim Levy, analyst, Standard & Poor's Equity Research

Sourced From: Automotive News, September 17, 2007, page 1

Return to top

=========================================Advertisement=========================================

Elite Wheels Vehicle Reviews

Mazda6 Upgraded Inside and Out for 2007

Return to top

=========================================Advertisement=========================================

1) Analysts: Auto Sector Recession 'Armageddon' for Detroit



Situation

q These are not happy days for Detroit 3: sales down 7.9% in 2007, car sales
declined 13.5%
q Market share for GM, Ford, Chrysler continues slide, down almost 3
percentage points in 1st 8 months of 2007
q US automakers have been bleeding market share for years in a robust market
q New-vehicle sales in US haven't dipped below 16M since 1998
q Car-truck sales trailed 2006 in 6 of 8 months in 2007; sales have been down
for 3 months in a row
q Even Toyota suffered sales declines in July and Aug

Significant Points

q Some analysts see signs of an auto recession
q Has not been full-fledged auto recession since early 1990s
q Last 8 years (1999-2006) have been best in history of US auto industry
q Detroit 3 have lost 18.5 points of market share; fallen from 69.8% in 1998
q In 1998, Detroit 3 sold 10.9M new cars and light trucks; in 2006 they sold 8.9M
q If market dropped to 14M, the Detroit 3 would be looking at annual sales of 7M

Read Quotes

Click Here for Full Digest and Source Article:

q http://www.automotivedigest.com/view_art.asp?articlesID=23128

Sourced From: Automotive News, September 17, 2007, page 1

Return to top

=========================================Advertisement=========================================

2) JD Power: Large Pickup Market Share Hits 20-Month High



Situation

q Large pickup market share has hit 20-month high of 14.9%, says JD
Power report
q And net prices for large pickups being driven closer together by intense
competition
q Incentive spending on large pickups was $4.5K on average in August,
playing a key role in driving sales
q Incentives haven't been that high for large pickups since July 2006

Significant Points

q Price gap for the 7 large pickups narrowed from $4.8K in Jan to $3.4K in August
q Loyalty ratings among large pickup owners hit 74.2% in August
q That's 2nd-highest it's been in past 20 months



Sourced From: J. D. Power and Associates, September 19, 2007

Return to top

=========================================Advertisement=========================================

3) Jim Press Aims To Increase Market Share While Shrinking Dealer Body

Situation

q Jim Press made surprise career move to join Chrysler LLC; said time was right for
job change
q New job as vice chairman/president gives him opportunity to apply lessons
learned at Toyota
q Chrysler in midst of turnaround; lost $680M in 2006 and $2B in 1st quarter of
2007 Jim Press
q Cerberus Capital Management LP bought 80.1% stake in Chrysler in August
q Number of Chrysler dealers may have to be reduced to strengthen network

Significant Points

q Mr Press expects Chrysler and other US automakers to re-gain market share
q Chrysler's effort to shrink dealer base would continue
q Compelled by Cerberus's offer to help rebuild American icon



q Chrysler hadn't made responses necessary to keep retail organization profitable
q Cerberus making moves to build top-notch management team

Read Quotes



Sourced From: Detroit News; The Wall Street Journal, September 21, 2007

Return to top

=========================================Advertisement=========================================

4) US Health Agency Retracts Advice to Employees to Purchase Foreign Cars

Situation

q Under mounting pressure, US Department of Health and Human Services issued
apology for advising 67K employees to purchase Japanese or S Korean cars
q Move shows that Detroit 3 still have some clout, despite recent political defeats
q Including tighter fuel economy rules recently passed by Senate
q Department e-newsletter advised buying Toyota, Honda, or Nissan over Chevy,
Ford, or Dodge to cut back on fuel costs Michael Leavitt
q Michigan's 15 House Representatives all complained to Health and Human
Services Secretary Mike Leavitt

Significant Points

q E-newsletter listed top 12 "green" cars, according to American Council for an Energy Efficient
Economy
q All 12 models were Japanese or S Korean
q List included Toyota Prius and Yaris, Honda Fit and Hyundai Accent
q As well as hybrid versions of Nissan Altima, Honda Civic, Toyota Camry



Sourced From: Financial Times; Detroit News September 21, 2007

Return to top



5) Megadealer Penske Boosts Profits with Foreign Franchises

Situation

q US-made autos have declined in sales volume over the past several years
q Penske Automotive Group began buying foreign franchises several years ago
q Now PAG is expanding its overseas franchises, totalling 145 in UK, Germany
q JP Morgan analyst Ed Yruma: PAG focus on import brands largely overlooked
by others
q PAG won sole right to distribute Smart cars in US due partly to global
outreach

Significant Points

q Analysts see Penske as 1 dealer capable of bringing global market to the US
q Luxury autos, imports make up 95% of Bloomfield Hills, MI-based megadealer
q Diversification has helped Penske weather sales decline in N American market
q Total US sales fell 2.8% in Aug, to 11M, lowest year-to-date total since 1998
q New-car sales up 2.2% in UK, where 90% of PAG's non-US sales are concentrated

Read Quotes



Sourced From: Detroit News, September 17, 2007

Return to top

6) AutoUSA Initiative Results in High New-Car Closing Rate

Situation

q Kain Automotive, training/consulting group, ran 6-month study of lead
providers
q Kain found that among 80 dealers, Jan-June, AutoUSA close rate at 11.61%
q 2nd-closest to AutoUSA is Autobytel, about 3% behind, both way ahead of
the rest
q AutoNation pleased by close rate through AutoUSA, 20% higher than other
providers

Significant Points

q High AutoUSA close rate attributed to close partnerships w/ top websites
q Top-rated websites include Edmunds.com, Kelley Blue Book, MSN and Yahoo!
q AutoUSA increased capital expenditures, hired top-notch employees to reach goals
q AutoUSA employees hired for technical expertise and customer-oriented focus



Read Quotes



Sourced From: AutoUSA Press Release, September 17, 2007

Return to top

7) Automakers, Consumers Moving Towards Crossovers

Situation

q More consumers reject minivans, truck-based SUVs
q Looking at crossover utility vehicles
q They're like an SUV but built on car chassis for smoother ride 2008 Ford Taurus X
q Crossover sales also impacting minivans
q Ford, GM no longer selling minivans
q Chrysler hopes innovation holds its minivan customers

Significant Points

q Crossovers outsold truck-based SUVs for 1st time last year; 2.4M total units
q More than 50 models are now on market; could be 80 in 2 years
q Crossovers range from small 4-passenger to models that seat 8
q Detroit automakers hope to recapture customers who abandoned SUVs
q Detroit's market share under 50% for 1st time ever
q Ford crossover sales up 44% this year

Read Quotes



Sourced From: AP via MSNBC, September 21, 2007

Return to top

8) Hybrid Sales Jump 49% This Year



Situation

q Sales of hybrid vehicles up 49% so far in 2007
q Midwest region leading charge; sales there up 47%

Significant Points

q OK leads all states w/ 143% jump in hybrid sales
q RL Polk says 215,997 new hybrid vehicles registered in 2007
q Toyota Prius and Camry Hybrid most popular models
q HI only state to register decline in hybrid sales
q Elsewhere, West region up 52%, Northeast up 49%, South up 42%
q Analysts say hybrid sales likely to surpass 300K units this year

Read Quotes



Sourced From: AP via Detroit News, September 18, 2007

Return to top

9) GM Offering Zero Percent Interest to Move Out 2007 Models

Situation

q GM giving zero-interest loans of up to 5 years on some 2007 Chevy Silverado
and GMC Sierra large pickups to clear them out
q Program designed for GM to "continue its sales momentum" and clear 2007
models from lots
q Program also offering $1K discounts on models including 2007 Chevy Impala
and Saturn Ion sedans, GMC Yukon SUVs
q Leihmann Brothers analyst Brian Johnson says GM will be challenged to clear
out light trucks

Significant Points

q $1K discount also being given on 2008 Buick Lucerne and Pontiac G6 models
q Chevy Silverado saw 2.2% sales decline this year through Aug
q GMC Sierra saw 2.4% sales decline through Aug 2007
q Large pickups represent about 25% of GM's US sales

Read Quotes





Sourced From: Detroit News, September 21, 2007

Return to top

10) Another Marketing Exec Leaving VW

Situation

q David Goggins has left position as director of product marketing and strategy at
VW after 14 months
q Kerri Martin, former director of brand innovation, and Karen Marderosian, former
director of marketing and brand experience, also left VW this year
q Goggins is going back to Bentley, where he had been marketing chief until July
2006 David Goggins
q VW sources say marketing dept is being overhauled as company moves to Virginia
from Detroit
q And few of current marketing team will be asked to move along w/ company

Significant Points

q Martin brought on ad agency Crispin Porter during her tenure
q 9 key employees have left VW in past 18 months
q This year VW has seen stalling sales due to lack of new product

Read Quotes



Sourced From: ADWEEK, September 21, 2007

Return to top

11) Francisco Codina Leaving Ford



Situation

q Francisco Codina, group VP of marketing, sales, and service leaving Ford on
Nov 1 after 30 years
q Ford president of the Americas Mark Fields gave Codina credit for starting to
stabilize retail market share
q Even though company has missed key retail share objectives in past several
months Francisco Codina
q Shoring up consumer sales critical to Ford's ability to stop losing money, limit
job cuts
q But all of Detroit 3 still having trouble convincing consumers to buy their
products

Significant Points

q Rumors have spread throughout Ford for months that Codina would be leaving
q Ford currently has 44K N American job cuts underway
q Ford's retail market share fell to 12.5% in July, after hovering around 13%
q If Ford hires a new CMO to replace Codina, it will have 41 corporate officers
q Down from 53 corporate officers when turnaround plan was announced in Jan 2006

Read Quotes



Sourced From: Detroit Free Press; Detroit News, September 21, 2007; AdAge, September 21,
2007

Return to top

12) JD Power Answers the Question: What Do Women Want?

Situation

q Luxury car w/ highest male ownership is Audi RS4; w/ highest female
ownership is Volvo S40
q Women's top 10: sensible, entry-level cars, small SUVs; stress safety,
2008 Volvo S40
quality, reliability, value
q Volvo brand dominated top 10 w/ 3 winners; #1 luxury brand for female
ownership overall
q Most popular, w/ 58.3% of all female buyers, was VW's New Beetle
q Including non-luxury brands, Suzuki was # 1 brand purchased by women
this year
q JD Power's Power Information Network's survey of cars w/ highest
percentage of female ownership

Significant Points



q Men more likely to buy cars w/ their heart; women w/ their head
q Volvo popularity doesn't translate to sales: S40 sale down about 17% YTD
q BMW 3 Series sales up about 25%; not on PIN's top 10 list of women's favorites
q Including non-luxury brands, women bought 37.3% of new vehicles in 2007 thru Aug
q Most popular luxury list purchased by women are entry level for their respective brands

Read Quotes



Sourced From: Business Week, September 20, 2007

Return to top

To advertise in Dealer Management Weekly, Click Here or email Chuck@automotivedigest.com

To Unsubscribe go to http://www.automotivedigest.com/unsubscribe.asp


Automotive news - From AutomotiveDigest.com

http://www.automotivedigest.com/ (1 of 2)9/27/2007 5:30:33 PM


http://www.automotivedigest.com/ (2 of 2)9/27/2007 5:30:33 PM


Tips

q Write Phone Scripts that Seal the Deal.
Cars.com
q Make It Personal: Communication is Key.
Cars.com
q To BDC or Not to BDC?: Staffing strategies that drive online sales success. Robert Harkins
Cars.com AON, Resource
q Stop the Turnover: Seven Basic Reasons Salespersons Fail Automotive
Automotive Profit Builders, Inc. (Compliance):
q It is about an Automotive Sales Process... Not Just the Right Skill Set
JRC Training Solutions "Do not try to reach
100% of your service
q Not Closing Slam Dunk Sales? Make Sure it is not a Ticking Bomb that
contract penetration by
Blows you out of the Sale packing payments, not
Bob Janet reporting cash deals
over $10,000, and
doing any thing that
looks at least bit illegal
Tools in selling extended
service contracts."

www.aonwarranty.com
Dave Robertson
President, Assn of F&I
http://www.automotivedigest.com/tips_and_tools.asp (1 of 3)9/27/2007 5:30:34 PM


Professionals:
q Give Every Lead Its Due: Perception, Process and Persistence Drive the
Dave Robertson Sale. "Don't use the word
President, Assn of F&I Cars.com 'best' when discussing a
Professionals: finance charge."
q Emails that Sell Cars: Templates Save Time, Personalization Saves the Sale.
"Do give new and used Cars.com www.afip.com
vehicle customers q Equally Equipped: Small Town Dealers Find Competitive Boost with Cassie Broemmer
ample time to review Online Advertising. Director of Marketing,
loan documents before Cars.com Van Tuyl Automotive:
signing and definitely q Combating Low Grosses: Use Warranties & Service Contracts As a Sales
before leaving the Tool "Don't let Internet Sales
dealership" people cherry pick
Bob Janet
leads that come into the
www.afip.com/home. q Make More Money: Sell and Service More Cars to Women! dealership. A lead is a
asp AWARE for Women lead is a lead."
Mike Johnson q New Tool for the Web Savvy: How (and WHY) to Implement Behavioral
Owner, Antelope Targeting vanenterprises.com
Valley Ford: Jumpstart Automotive Media

"Do encourage your
sales team in inquire
into the tastes, lifestyle, Got a Tip or a Tool for Dealer Management? Send us your great ideas.
and driving habits of
prospects and
customers to be sure Name:
you get the right car for Email:
Submit your ideas and we'll post them
the right customer." on this page.
Dealership:
www.avford.com
Hugh Roberts
My Tip or
Rawls Group: Tool:

"Do practice self
control when you are Send Tip or Tool Clear Form
dealing with a member
of a family owned
dealership. Back off
and give the kid some
space. And avoid


parent-child
comparisons
particularly if you have
a dominate personality.
The kids are going to
do things differently
and may be just as
competent as their
parents."

www.rawlsgroup.com
©2007 Automotive Information Network, Inc. All rights
reserved.
Privacy Policy



Please enter the following information to login and gain Free Access to
Automotive Digest and Automotive Information Network, Inc. Premium content.

Please enter your e-mail and password to sign in:

E-mail:
Not a Member?
Register for FREE! Login
Password:

Forgot Your Password? Send us your email
address, and we’ll send you your password.

E-
mail:
Submit

©2007 Automotive
Information Network, Inc.
All rights reserved.
Privacy Policy
Register for a FREE login

http://www.automotivedigest.com/VisitorLogin.asp?lb_redirect=FALSE9/27/2007 5:30:36 PM

The Warranty Group, Premier Provider of Extended Product Service Plans

q HOME
q PRODUCTS
q SERVICES
q COMPANY
q INTERNATIONAL
q CAREERS
q CONTACT

Product Warranties Personal Safeguard

Search The Warranty Group

The Warranty Group specializes in underwriting, administration and marketing of warranty and service contracts for manufacturers,
retailers and distributors of consumer electronics, appliances, homes, autos as well as credit card enhancements and travel and leisure
programs through a global organization providing innovative business solutions.

Snapshot of our global capabilities

Product Warranties »

Automotive
Programs that increase revenue and customer satisfaction.

Home Warranty
Coverage that makes home life more enjoyable.

Consumer Electronics
From plasma to PC, we make it better.

http://www.thewarrantygroup.com/ (1 of 3)9/27/2007 5:30:41 PM


Powersports
On road or off, we keep your customers happy.

Personal Safeguard »

HVAC
Service contract program provides extended warranty.

Identity Theft Resolution
The right program for a growing risk.

Travel Protection
Keeps trips on track.

Virus Protection
Everyone needs a healthy PC.

Business Services »

CRM
Maximizing loyalty through with benchmark processes.

Warranty Self Services
Keeping it simple is what your customers desire.

Administrative Services
Efficient claims administration drives revenue.

Direct Marketing
From creative to innovative, we do it all.

Quick Links
Information For... Auto Dealerships Electronics Real Estate Agents Service Providers Travel Agents
The Warranty Group relocates to the Loop:



The Warranty Group Announces Agreement with United Country®:

Resource Automotive and Resource Dealer Group announce promotions:

Another One Moves to Downtown:

Contact - Privacy - Legal
© 2006 The Warranty Group.


http://www.chrome.com/landingpages/construct_banner_DMW_Sept18.do

Chrome Construct ™
The Vehicle Research, Configuration and Comparison
Tool for Automotive Website Development.

LEARN MORE
Product
Details

Case Study: How Vehix.
Contact Chrome today to learn how Chrome Construct can minimize your com saved development
development time, deliver the most accurate and up-to-date vehicle time and increased
pricing and options to your end-users, and make it simple to construct customer satisfaction with
the systems you need. Chrome's web services,

Name: * Case Study: How Adicio
uses Chrome's web services
to increase online traffic
Company: *
and revenue for automotive
sites
Phone: *
Why
Chrome
Email: *
Chrome
State: * Home

To learn more, contact us today at

Submit Reset * Required Fields
800-936-8906, Press #2, and a

Chrome Construct combines vehicle
Chrome representative will assist

research, configuration and
you.

comparison tools into one web

service, making it easy for you to

construct systems that display and

configure vehicles.

At Chrome Systems, we acquire,

normalize, analyze, and improve

raw automotive data, then align it

with a comprehensive web service

interface.

http://www.chrome.com/landingpages/construct_banner_DMW_Sept18.do (1 of 2)9/27/2007 5:30:44 PM

http://www.chrome.com/landingpages/construct_banner_DMW_Sept18.do

You simply write the calls that allow your application to use our data, then present that data

the way your business needs it—in high-powered dealer sites, or information-rich portal and

media sites— with no complex database schemas to build and maintain. It's simple, flexible

and complete...it's Chrome Construct!

Privacy Policy © 2007 Chrome Systems, Inc. All Rights Reserved.

http://www.chrome.com/landingpages/construct_banner_DMW_Sept18.do (2 of 2)9/27/2007 5:30:44 PM

Signup

HOME FIND A DEALER ABOUT AUTOUSA CREDIT CHALLENGED DEALER LOGIN

Welcome to AutoUSA!
BECOME AN EDMUNDS
Find out what nearly 5,000 dealers already know: AutoUSA is the
PREMIER DEALER TO:
most effective source of online customers in the business.
Increase targeted traffic
to your website
More than 80% of car buyers in your market use the Internet to research vehicles and compare
dealerships. AutoUSA makes sure your dealership gets the attention – and the sales – it deserves Increase qualified
through our Online Customer Acquisition NetworkSM. customer phone calls
Increase in-market
With AutoUSA, your dealership is presented to consumers on the web’s most popular lead volume
independent automotive sites. Only AutoUSA has priority status with all the top websites, including Enhance your dealership's
Edmunds, Kelly Blue Book, MSN Autos, AOL Autos, Yahoo! Autos, NADA Guides, Intelliprice and brand with ready-to-buy
more. Plus, unlike lead aggregators, we never generate low-closing leads using email campaigns online customers in your
and giveaways – and that’s a promise you can bank on. In fact, we’re the only service in the area looking for the
industry willing to pledge our principles in writing Click here to view our pledge. make and model you sell!

Acquiring customers is just the start. Before you ever see a single name, we scrub and filter the Join a Network that
customer data you receive, so you get nothing but legitimate, motivated buyers. That means your Delivers Results.
closing rate will be higher and your cost per sale will be lower with AutoUSA than with any other Complete the form to have
element of your marketing program, including TV, radio and direct mail.
someone contact you or
call 1-800-243-9935
Why spend your advertising dollars anywhere else? Sign up with AutoUSA and increase
your sales today!

REGISTRATION FORM
Name *
Dealership Name

Telephone Ext *
Email *
Dealership Address

City

-- * Zip
State

AUSA Product of Interest New Car Referral Program
Submit
* Required

Online Customer Acquisition NetworkSM

http://admin.autousa.com/pub/DealerSignup/Signup.aspx?id1=AutomotiveDigest&id2=februaryintextual20079/27/2007 5:30:48 PM

Dealers - Increase Your Profits by Using ATC Open Today.

http://atcopen.form25.com/ainr_dmnews (1 of 2)9/27/2007 5:30:51 PM

Dealers - Increase Your Profits by Using ATC Open Today.

Register Now

Privacy Statement | Questions or Problems

Powered by LeadGenPro v2.00
Copyright © 2007 MarketPathSolutions LLC. All Rights Reserved.

http://atcopen.form25.com/ainr_dmnews (2 of 2)9/27/2007 5:30:51 PM

Kelley Blue Book | The Trusted Resource for over 80 Years.

REPORT VALUE
HOME ABOUT US PRESS ROOM CONTACT US FAQ PLACE ORDER
GET ALERTS

http://www.800bluebook.com/dealer_product_showcase.shtml (1 of 2)9/27/2007 5:30:57 PM


DEALER SOLUTIONS PARTNER SOLUTIONS OEM SOLUTIONS BLUE BOOK
DEALER SHOWCASE DATA & INTEGRATION TOOLS KBB.COM ADVERTISING PUBLICATIONS
LEADDRIVER - TRADE-IN KARPOWER ONLINE DATA & INTEGRATION TOOLS
USED CAR
CDM DIGITALLOT POWERSYSTEM MARKET RESEARCH
OLDER CAR
KARPOWER ONLINE LEADDRIVER - TRADE-IN
EARLY MODEL
CDM DEALER SERVICES
MOTORCYCLE
LOCAL INSIDER REPORT
MOTOR HOME
POCKET KARPOWER
TRAVEL TRAILER
WINDOW STICKERS
NEW CAR
BLUE BOOK CLASSIFIEDS
RESIDUAL VALUE
DATA & INTEGRATION TOOLS

SIGN UP FOR PRODUCT ALERTS KARPOWER ONLINE LIMITED TIME OFFER REPORT A VALUE
Don’t be left behind! Learn about new product KARPOWER Online is now available. Sign up today for the most advanced pre- This feature allows you to report a KBB value
updates and releases the second they are Sign up today! owned retailing product in the industry. Sign for investigation by our research team to
available from Kelley Blue Book. up today and receive one month free. verify its accuracy.

privacy policy - © 2007 by Kelley Blue Book Co., Inc. All Rights Reserved.

http://www.800bluebook.com/dealer_product_showcase.shtml (2 of 2)9/27/2007 5:30:57 PM

Network Solutions Voice | DealerSuite.com

SELL CARS PARTS AND SERVICE PROFITABLY™
FAQ » Products & » Training » Subscription » Support Solutions
Services Applications
You are here: DealerSuite > Products & Services > Dealership-Wide Solutions > Network
Solutions > Network Solutions Voice

Network Solutions Voice Search DealerSuite.com

ADP Network
Solutions Voice
WELCOME RELATED LINKS
» Network Solutions
Home
» Network Phone ASP
About Us
» Network Phone
Contact Us Enterprise
Documentation » Network Phone
Members Home Page Success Stories

Quick Find

Dealer Testimonial
DealerSuite Login
Driving Results Through Login Assistance

Dealer Services Canada ADP's Integrated DealerSuite Sitemap
Solutions. Click Here Print Page
Dealer Services Int'l

For DealerSuite.com
support call 877.483.9171
option 3

To learn how ADP Dealer
Services can help your
business, call
888.424.6342 Old phone
systems can
be
frustrating
due to
limited
functionality,
poor
scalability,
and an
inability to

http://adp.dealersuite.com/DSHome/ProductsServices/dealerSolutions/networkSolutions/voice/index.jsp (1 of 4)9/27/2007 5:31:06 PM


support your
business
needs.
Network
Phone with
an IP
telephony
platform will
easily
change and
grow to
meet your
dealership
needs.

ADP's
Network
Phone
ASP

ADP’s
Network
Phone ASP
is a self
sufficient
phone
system that
includes not
only the
phones, but
the phone
lines
including
local and
long
distance
service,
software,
and system
maintenance
as well.
ADP’s
Network
Phone ASP
delivers the
upgrades,
the



maintenance
and provides
calling
anywhere in
Canada and
the U.S. all
for one,
simple, fixed
fee per user.

Click Here
for more
information
on ADP
Network
Phone
Enterprise.

ADP's
Network
Phone
Enterprise

ADP’s
Network
Phone
Enterprise
allows
integration
to ADP’s w.e.
b.Suite™
and w.e.b.
CRM
systems
giving your
employees
instant
access to
complete
customer
information
when they
answer the
phone.
Employees
can now
recognize



and greet
callers,
armed with
information
to address
their
immediate
needs.

Click Here
for more
information
on Network
Phone ASP.

About Us | Press Releases | User Agreement | Privacy
Policy | ADP Inc.
Use of this Web site constitutes acceptance of the
DealerSuite User Agreement and Privacy Policy.
© 1999 - 2007 ADP, Inc.


Welcome to the Autobytel Dealer Extranet

Tracking High Quality Customers in your local area?

Do you know how many high quality, serious car buyers in your area are asking for the make and model that you
are selling? Find out now! Fill out this simple form to get a quality customer estimate for your dealership and let
Autobytel put your Dealership First to close more car sales, more cost-efficiently!

In addition to new car customers, our Special FinanceLeads program provides Fresh Credit Applications from
customers applying for auto loans in your area. Our experience in special finance lending will help you customize
a program to maximize your used car sales and F&I opportunities.

If you're ready to fulfill the promise of online auto sales, contact us immediately:

Bob Chika
Scott Pechstein
Special Finance Leads
National Sales Director
Bob@car.com
ScottP@autobytel.com
Phone: (877) 264-
Phone: (800) 785-4489
7989

* Indicates required fields

Name: *

Dealership: *

Telephone: *

Email: *

Franchise: Select... * Select... Select...

http://www.autobyteldealer.com/index.cfm?pageCall=estimator (1 of 2)9/27/2007 5:31:11 PM

Welcome to the Autobytel Dealer Extranet

Zip Code: *
Lead
10 Miles 10 Miles 10 Miles
Radius:
I would like more information about:
Sales Leads
(Check all that apply)
Special Finance Leads

Submit

http://www.autobyteldealer.com/index.cfm?pageCall=estimator (2 of 2)9/27/2007 5:31:11 PM

Polk Lead Scoring

http://www.polkleadscoring.com/9/27/2007 5:31:15 PM

The Dealer's Hostile Regulatory Environment

Skip intro

http://www.compli.com/appraisal/9/27/2007 5:31:18 PM

ELITE WHEELS REVIEW…
Mazda6 Upgraded Inside and Out for 2007

By: Mac Gordon / AutomotiveDigest®
mac@automotivedigest.com

Vehicle Analysis:
Called the S Sport VE for short, the Mazda6 Sport Wagon is a “sport value,” enhanced in several way for
the 2007-model edition. Built at the Ford-Mazda plant in Flat Rock, MI – along with Ford’s trendy Mustang
– upgrades include several features not found in other midsize bracket products, such as Malibu, Accord
and Altima. Powering the Mazd6 is a Ford-built 3.0L DOHC 24-valve engine rated at 212 hp,
incorporating variable valve timing (VVT) to maximize low-end torque and high-rpm power. The test
model had 6-speed AT with manual mode, front-wheel-drive and independent front/rear suspension afford
good performance, earning a “recommended” rating from both Consumer Reports and Consumer Guide.
All features come standard on the Sport VE, and there are lots of them. Look for 17-inch alloy wheels,
side sill extensions, rear spoiler, body color sport grille, black-trimmed tail light bezels and headlamp
housing, sport-type dual exhaust outlets, 8-way power driver’s seat, leather-wrapped (tilt and telescopic)
steering wheel/shift knob/hand brake, 60/40 split fold-down rear seats, dual remote power mirrors,
AM/FM/CD with in-dash 6-disc CD changer and Sirius Satellite radio-compatible audio,
retractable/removable cargo cover and net among them.
Fully-equipped, the S-VE wagon tips the cash register scales at $25,215, which includes optional Sirius
Satellite radio ($430) although the capability is standard.
The test vehicle delivered an average of 20 mpg both city and highway, thanks in large measure to the
VVT engine, although the stickered EPA rating gave highway mileage an average of 27 mpg.

Safety and Convenience:

Mazda6 is packaged with six airbags – dual front, side and side air curtains. Body construction is “triple
H” (extra strong) in description, with anti-lock brakes, electronic brake distribution (EBD) and traction
control standard. They haven’t forgotten front and rear stabilizer bars, either, making them standard
equipment to minimize rollovers. But Electronic Stability Control (ESC) is not available.

Standard features include remote keyless illuminated entry, anti-theft alarm and engine immobilizer, tinted
glass with sunshade, coat hooks, coin holder and cup holders.

Mazda6 is warranted for 3 years/36,000 miles bumper-to-bumper including 24-hour roadside assistance.
The powertrain warranty runs 5 years/60,000 miles, with 5 years/unlimited miles corrosion repair.

Observations:
Ergonomically, the Mazda6 was roomy in front with sufficient head room and, as the inspiration for Ford’s
Fusion, more legroom than many competitors. Initial quality is vastly improved. The S-VE edition, and a
hatchback sedan style is available, adds a power bucket seat with height and lumbar adjustments with an
easy-to-use release to fold the split seats.
Nicely-appointed trim gives the wagon a neat cache with ride quality close to that of rivals Accord, Camry
and Passat. ‘Smooth as silk’ on handling and ride. The engine and tire noise could be quieter, but there
was no ‘growl’ over bumpy surfaces. Mazda6 definitely belongs on an midsize wagon shopping list.
Autos.com: 4 out of 5 stars for performance and handling, 3 stars for comfort and convenience.
“Most impressive is the 6's steering…. Turn-in is sharp, and the variable-assist rack-and-pinion system
provides good feedback and little need for correction at higher speeds.”
— Automobile

Automotive Sales Training - BZ Results

Automotive Sales Training
Get Your FREE Automotive Sales Training Proposal
Full Name:

Dealership Name:

Dealership Phone:

Email:

We respect your privacy

BZ Results Automotive Sales
Training Solution

BZ Results Automotive Sales Training
Solution offers dealers a complete system to
improve dealership results by helping

http://bzresults.est3.bzresults.net/custom/bz-sem/semBZ_training.jsp?cid=bn4 (1 of 3)9/27/2007 5:31:22 PM


dealers prioritize areas of opportunity,
assess their current state in those
designated areas, introduce and implement
proven best practices for better results and
create a dealership specific Action Plan that
details specific realistic tasks and
assignments for completion by dealership
team members.

Our CRM Boot Camp Training
Objectives:

q Develop & design your dealership's
CRM vision / strategy
q Gather all dealership stakeholders
together to craft the dealerships
CRM Vision, Strategy & Action Plan
q Identify your dealerships CRM ?Vital
Statistics? and create a game-plan
for regular monitoring of those stats
to learn where your CRM plan is
working and/or where it needs
improvement.
q Create a positive customer
shopping, buying and ownership
experience that increases sales &
service profitability
q Create a realistic Action Plan that
can help to guide your dealership
towards the results you?re looking
to achieve.
q Establish a game-plan for regular
recurring visits to monitor results
and develop the skill sets of those
tending to your dealership?s CRM
strategy
q Celebrate in your success!

Learn more about Dealers Boot Camp
Training

Fill out the form and receive your FREE
Automotive Sales Training Proposal.


GearSynch

<%@ Language=VBScript %>

Home | Services | Resources | Testimonials | About Us | Contact | Partners | Site Map

Email Collection Service for Car Dealers

Special offer for Automotive Digest Subscribers

What is it ?

Gear Synch's MailMatch™ service for car dealers is a search of existing national "opt-
in" email databases to find email addresses which belong to a dealership's
customers. Once an email address for a dealership's customer is found, Gear Synch
sends a message to the individual to confirm whether they want to receive emails
from the dealership in the future. Gear Synch then provides the dealership with the
email addresses for only those customers who wish to receive emails from the
dealership!

How does it work?

Gear Synch works with a dealership to extract a list of customers, including their
postal addresses, from the dealership's DMS. This is all the information required in
order to find the email address for a customer! Once the dealership's customer
information is in hand, Gear Synch begins the search of national databases. Upon
completion of the project, Gear Synch provides the dealership with a list of
customers and their email addresses - but only those desiring future contact from
the dealership. The dealership is not charged for any email addresses for those
customers who choose not to receive emails from the dealership in the future.

How long does it take?

Using multiple consumer databases to maximize the number of email addresses
found, the process takes approximately 3-4 weeks*.

What is the "Automotive Digest special pricing"?

As a subscriber to Automotive Digest's newsletter, we believe your dealership
realizes the benefit of having email addresses for its customers. We also believe your
dealership is more likely to be interested in Gear Synch products and services than
other dealerships. As such, we will offer our MailMatch™ service at a cost of $0.40*
per customer email address found, limited to initial orders only. Subsequent orders
will be priced at $0.50 per customer email address found.

Note: This pricing will only be in effect as long as our banner advertising is active in
the Automotive Digest Newsletter.

Want to learn more?

Call us at 1-800-697-3806 and mention the "Automotive Digest special pricing". We'll
be happy to answer any of your questions!

Please note this offer is exclusively for Automotive Digest subscribers. As this web-
page is not reachable from our main website, please bookmark it now or take note of
the following URL: http://www.gearsynch.com/AutomotiveDigest.html

*Restrictions apply; additional charges may apply. Gear Synch may terminate this
offer at any time.

© Copyright 2007 GearSynch - All Rights Reserved

http://www.gearsynch.com/AutomotiveDigest.html9/27/2007 5:31:25 PM

Auto Industry Forum - powered by vBulletin

User Name User Name Remember Me?
Auto Industry Forum
Password Log in

Register FAQ Premium Subscriptions Calendar Search Today's Posts Mark Forums Read

Welcome to the Auto Industry Forum.

Welcome to Auto Industry Forum - an automotive industry forum for professionals to discuss anything related to the
automotive industry. Our goal is to become the leading resource for information exchange within the automotive industry.

Please register now to join the Auto Industry Forum!
(It's FREE, fast, and easy!)

Forum Last Post Threads Posts

Hottest Topics

New Members - Post Here! (63 Viewing) Autostox - Auto Industry Prediction...
New to AutoIndustryForum.com? Please feel free to introduce by autostox.com 132 360
yourself here! 09-06-2007 01:57 PM

Hello everyone
The Latest Buzz (52 Viewing)
by lauraslyz 103 328
Discuss the latest topics and trends in the automotive industry
Today 08:58 PM

http://www.autoindustryforum.com/forum/ (1 of 3)9/27/2007 5:31:36 PM


Fuel Prices - Are they really that bad?
Rants and Raves (38 Viewing)
by UpBus.com 49 202
Have an opinion or a complaint? Post it here!
08-19-2007 06:22 AM

Hot Conferences (13 Viewing) CRM Conference in Marina Del Rey Last...
Questions or comments about the next upcoming conference? by DealerEd 10 60
Post here! 09-04-2007 05:09 PM

Other Forums

Stop working with you muscles, use
General Auto Industry Forum (71 Viewing) your...
Forum for questions & comments relating to the auto industry 75 277
by orellGeanda
in general
Today 10:04 PM

Legal Questions & Answers (18 Viewing)
If you have questions regarding the law, please post them An interesting Query - Cosigned with an...
here. by mchastek 11 49
(NOTE - Always consult an attorney, this is NOT for legal 08-31-2007 07:13 PM
advice!)

Industry News Digests (41 Viewing) AD.COM - Is The World Really Running...
Read the latest automotive industry news from by BluffGuy 77 107
AutomotiveDigest.com! 07-31-2007 04:05 AM

make money online fast
Off-Topic (58 Viewing)
by makemoneyoonline 36 130
Feel free to post anything unrelated to the other forums here
Today 08:09 PM

Site Comments/Feedback/Suggestions (14 Any other Automotive Forums?
Viewing) by HTDI-Brian 9 39
Let us hear what you think! 07-27-2007 05:24 PM

Mark Forums Read View Forum Leaders

What's Going On?

Currently Active Users: 1315 (50 members and 1265 guests)



Most users ever online was 1625, 07-07-2007 at 04:44 AM.
josephburn, contalenssss, orellGeanda, finomeneres, Loomloli, Methhbbr, Admizessedush, LONGESEAMBGAG, CindyLavender,
craduassy, poulgeple, frutleste, GregBizon, CialsBredfs, OEIISJJEsjjz, dralandex, rickykemp, retamdfghe, mchastek, Ruineevoiff,
Felmiterialek, lauraslyz, pongeystrhjst, makemoneyoonline, vittrazw, ruhammazahav, DalpMumpbella, nitrogen, pitupitugogo,
editdiarm, olkdesrc, groumoure, Phlrdods, DumnEncoulmoK, Sncdcghj, gerald, Umbroet, hrtgfferdfd, Peequeengeque, Odonopdiump,
FilippoCirri, khyelle, DrthDtery, Hausarzt*Nik, RobaRoy, RobertSEs, Bumtersonw, lestersun, immurpoms, jessyfur

Auto Industry Forum Statistics

Threads: 502, Posts: 1,552, Members: 4,141
Welcome to our newest member, Loomloli

Today's Birthdays

jeff_kershner (32)

Forum Contains New Posts
Forum Contains No New Posts
Forum is Closed for Posting

All times are GMT -8. The time now is 11:31 PM.

Contact Us - Auto Industry Forum - Archive - Top

Powered by: vBulletin Version 3.0.14
Copyright ©2000 - 2007, Jelsoft Enterprises Ltd.
Style Design by vBStyles.com
© 2005 AutoIndustryForum.com

Myspace Layouts | Secured Loans | Cheap Loan | Spanish Forums | Repair Bad Credit
Commercial Van Insurance Quotes


Mosley Automotive Group L.L.C.

http://www.mosleyautomotive.com/home.cfm9/27/2007 5:31:44 PM


REPORT VALUE
HOME ABOUT US PRESS ROOMCONTACT US FAQ PLACE ORDER
GET ALERTS

DEALER SOLUTIONS PARTNER SOLUTIONS OEM SOLUTIONS BLUE BOOK
DEALER SHOWCASE DATA & INTEGRATION TOOLS KBB.COM ADVERTISING PUBLICATIONS
LEADDRIVER - TRADE-IN KARPOWER ONLINE DATA & INTEGRATION TOOLS
USED CAR
CDM DIGITALLOT POWERSYSTEM MARKET RESEARCH
OLDER CAR
KARPOWER ONLINE LEADDRIVER - TRADE-IN
EARLY MODEL
CDM DEALER SERVICES
MOTORCYCLE
LOCAL INSIDER REPORT
MOTOR HOME
POCKET KARPOWER
TRAVEL TRAILER
WINDOW STICKERS
NEW CAR
BLUE BOOK CLASSIFIEDS
RESIDUAL VALUE
DATA & INTEGRATION TOOLS

SIGN UP FOR PRODUCT ALERTS KARPOWER ONLINE LIMITED TIME OFFER REPORT A VALUE
Don’t be left behind! Learn about new product KARPOWER Online is now available. Sign up today for the most advanced pre- This feature allows you to report a KBB value
updates and releases the second they are Sign up today! owned retailing product in the industry. Sign for investigation by our research team to
available from Kelley Blue Book. up today and receive one month free. verify its accuracy.

http://www.800bluebook.com/ (1 of 2)9/27/2007 5:31:48 PM

ADP's Paglia on Managing Internet Leads Effectively

ADP's Paglia on Managing Internet Leads Effectively

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (17)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie ADP's Paglia on Managing Internet Leads Effectively

Ähnlich wie ADP's Paglia on Managing Internet Leads Effectively (20)

Mehr von Ralph Paglia

Mehr von Ralph Paglia (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

ADP's Paglia on Managing Internet Leads Effectively