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Curious Case Of Consumerism retail rajnish kumar itc

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Curious case of consumerism IN D IA
The Indian World Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rajnish Kumar 3/8/2009
The Consumer is changing.. Rajnish Kumar 3/8/2009
Rajnish Kumar And so is The A T T I T U D E 3/8/2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rajnish Kumar Young and Upwardly Mobile Middle class 3/8/2009
[object Object],[object Object],[object Object],[object Object],[object Object],Rajnish Kumar 3/8/2009
Growth of Consumerism… ,[object Object],Rajnish Kumar 3/8/2009 1991 2008 1.Food & Grocery 2.Clothing 3.Footwear 4.Consumer durables 5.Home Linen 6.Movies & theatre 7.Eating out 1.Food & Grocery 2.Clothing 3.Footwear 4.Consumer durables 5.Expenditure on DVDs & VCDs 6.Home Linen 7.Home accessories 8.Accessories 9.Gifts 10.Take away/ pre-cooked/RTE meals 11.Movies & theatre 12.Eating out 13.Entertainment parks 14.Mobile phones & service 15.Household help 16.Travel packages 17.Club membership 18.Computer peripheral & Internet usage

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