The document provides tips for effectively using social media. It cautions that social media can be harmful if overused, like alcohol. It recommends starting simple with tools like Facebook, Twitter, and Google alerts to follow industry news and trends. The tips also include protecting your brand, sharing social media plans with other company divisions, and making social media use a habit. The overall message is to experiment with social media but also check reality and be aware of what others say about you online.

1. SOCIAL MEDIA
MAKING SENSE OUT OF NOISE
RAJESH SOUNDARARAJAN
CEO, FUTURESHIFT CONSULTING PTE. LIMITED
W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG
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2. SOCIAL MEDIA IS LIKE
ALCOHOL. IT HELPS
SOCIALIZE A BIT, BUT
AN OVERDOSE CAN
KILL YOU.
March 25, 2010 1

3. YOU MAY AVOID IT
AND CHOSE TO BE
THE ODD ONE
THOUGH!
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4. A FEW WORDS OF CAUTION
3

5. “…BE AWARE ABOUT WHAT IS BEING SAID ABOUT
YOU, BY YOU, AND THOSE IMPOSTERS.”
4

6. A FEW TIPS!
WORTH $1,000,000 DOLLARS
5

7. 1 START SIMPLE.
6

8. RSS FEEDS
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9. 8

10. 9

11. 2 TRY A FEW TOOLS.
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12. •FACEBOOK LEXICON
•TWITTER SEARCH
•TWEETDECK
•GOOGLE BUZZ
•GOOGLE ALERTS
•GOOGLE NEWS
•GOOGLE TRENDS
•INDUSTRY NEWSLETTERS
•BLOGS
JUST TO NAME A FEW – FREE TOOLS
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13. EXPERIMENTATION IS
GOOD
March 25, 2010 12
http://www.flickr.com/photos/jurvetson/2798315677/

14. 3 PROTECT YOUR BRAND!
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http://www.flickr.com/photos/toptechwriter/45465432/

15. 145 MOSTPOPULAR SITES

16. REALITY CHECK!
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17. 4 SHARE PLANS
WITH OTHER DIVISIONS IN YOUR
COMPANY
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http://www.flickr.com/photos/ryanr/142455033/

18. 5 MAKE IT A HABIT!
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19. HIT THE ROAD – NOW!
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http://www.flickr.com/photos/ryanr/142455033/

20. RAJESH SOUNDARARAJAN
CEO, FUTURESHIFT CONSULTING PTE. LIMITED
W: FUTURESHIFT.SG | E: RAJESH@FUTURESHIFT.SG
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