SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Downloaden Sie, um offline zu lesen
D
     uring his career as a designer for adidas, Fritz
     uring his career as a designer for adidas, Fritz
     Träumer privately filled dozens of notebooks
     Träumer privately  lled dozens of notebooks
with his plans to create the most original sneakers
with his plans to create the most original sneakers
the world had ever seen. Not content for a sneaker
the world had ever seen. Not content for a sneaker
to remain simply athletic or aesthetic, Träumer
to remain simply athletic or aesthetic, Träumer
dreamed beyond the realm of what is even thought
dreamed beyond              what is even
possible today. More than thirty of his notebooks
possible
have been recovered by adidas from the depths of
have been recovered by adidas from
various estates, along with a precious and secret
various
collection of seemingly impossible sneakers that
collection    seemingly impossible sneakers that
Träumer quietly made into realities. Herein lays
Träumer quietly made into realities. Herein lays
an inspirational por trait of a visionar y of vast
an inspirational por trait
proportions, a celebration of his mesmerising range
proportions,
of sneaker creations and, perhaps, the precursor to
of                   and,
an unrestricted future of sneaker design.
an unrestricted future




                                                        FriTz TräuMer (1931-?)
                                                        FRITZ TRÄUMER (1931-?)
T he f i r st cor resp onde nce b et we e n Träu me r a nd t he compa ny t hat we lcomed h i s or ig i na l it y.
                                                                           h at                        na           A note f rom Träu me r to h i s la nd lord a nd ne ig hb ou r i n G e r me r i ng - neve r de l ive red .
Fritz Träu me r documenting one of his earliest days with adidas and the experience believed to have been the genesis of his cloud design.          STur   (STor
                                                                                                                                                    STUR M (STOR M)
                                                                                                                                             WATer vA pour, ed.
                                                                                                                                             WATER VA POUR, ED. 1/1

                                                                                                                                                 310 x 140 x 130mm
                                                                                                                                                     X     X
LUFTSACK    IR BAG)
LuFTSAck (A ir bAG)                                              Hetrick’s
                                                            John hetrick’s revolutionar y air cushion restraint system, developed in 1952 to protect his own family, was a direct
POLY ESTER BL DDERS     ITH COMPR ESSED NITROGEN, ED.
poLy eSTer bL A dderS W iTh coMpr eSSed NiTroGeN, ed. 1/1   inf luence on Träu me r who remodelled the technology to protect something equally as impor tant to him.
    X     X
300 x 130 x 160mm
An artist’s illustration torn from the
herzogenaurach public library’s edition
Herzogenaurach
of king Midas and The Golden Touch,
   King
on loan to Fritz Träu me r for 48 years.




                                           in his notes regarding the Midas sneaker, Träu me r makes the only recorded mention of a
                                           In                                                                                                             MidA S
                                                                                                                                                          MIDA

                                           ram sneaker, which is believed to have been a hybrid Merino battering tool.                Le ATher ANd GoLd, ed. 1/1
                                                                                                                                      LE ATHER A ND GOLD, ED.
                                                                                                                                              300 x 130 x 140mm
                                                                                                                                                  X     X
An advertisement for Fritz Träumer Sr.’s
                                                                                                                                        marginally successful ‘Nice-Nose’ straightener.




                                                                                                                                                                                          Fritz Träumer Jr. (far left).




A keen inventor his whole life, Fritz Träumer Sr. (above) finally achieved minor fame through his patented nose straightening device,
inspiring a doting Träumer Jr. to follow in his father’s unconventional footsteps.




                                                                                                                                        Siegfried Träumer and herr Liebkosung, formerly
                                                                                                                                                              Herr
                                                                                                                                        belonging to Fritz.
Träu me r ’s fascination with species endemic to their
                                    par ticular environments led him in 1965 to Antananarivo,
                                    Madagascar. His major discover y there, however, was the
                                                his
                                    Chameleon, a species common to many par ts of the world
                                    and per fectly adept at camouf laging itself through air por t
                                    customs checks in Frank fur t.




CH A M Ä LEON (CH A MELEON)
ch     ä LeoN (ch MeLeoN)

Le ATher ANd CH A MELEON, ed. 1/1
LE ATHER A ND ch MeLeoN, ED.

    X     X
350 x 130 x 120mm
roboTer (roboT)
ROBOTER (ROBOT)                                         Follow ing a self- descr ibed per iod of persona l creative decline, Träu me r ’s v isionar y f lame was reignited by
Nick eL MeTA L h y dr ide ANd MicroproceSSor, ED. 1/1
NICK EL META H Y DR IDE A ND MICROPROCESSOR, ed.        pioneer ing developments in the robotics industr y of 1973.
300 x 130 x 160mm
    X     X
Sy NTh
SY NTH                                   On loan from the pr ivate collec tion of Ra lf Hüt ter, the sy nthesiser snea ker is believed to have absorbed more than t wo years of Träu me r ’s
                                         on                                       ra hüt
LE ATHER W ITH MICROPROCESSOR, ED. 1/1
L e ATher  iTh MicroproceSSor, ed.       li fe as he trained himself to wa lk each note of comet Melody 2.
                                         life                                              Comet
290 x 120 x 160mm
    X     X
Though believed vacant for more than a decade, Fritz Träumer’s private sneaker workshop
was discovered littered with empty gin bottles and a still smoldering fire.
herzogenaurach
Träu me r would often find stimulation through travel and send postcards to himself in Herzogenaurach as reminders, br imming
                                               tra                                                                                                                  ANTi-r äuber (ANTi-robber)
                                                                                                                                                                    A NTI-R ÄUBER (A NTI-ROBBER)

                       8      york city                        unex
w ith new ideas. The 1980 New York City transit str ike had an une x pec ted effec t upon the traveling Träu me r when his a lter nate route     AchiNe SpuN MeTA     iTh MiG   eLdiNG, ed.
                                                                                                                                               M ACHINE SPUN META L W ITH MIG W ELDING, ED. 1/1

through the city’s meaner streets motivated one of his boldest snea ker solutions.                                                                                               x     x
                                                                                                                                                                             320 X 140 X 220mm
Originating with the increase in awareness of
                                      originating
                                      globa l pollution in the 1980s, Träumer’s tree
                                      sneaker was discovered and uprooted from the
                                      garden of his former home more than two decades
                                      after its creation, still in full bloom.




BAUM (TR EE)
bAuM (Tr ee)
GENETICA LLY MODIFIED Seed, ed. 1/1
GeNeTicA LLy ModiFied SEED, ED.
310 x 120 x 210mm
    X     X
As he steadily began to recede from the outside world, public records
reveal that Träu me r failed to renew his driver license in 1987, requiring
him to retake the practical driving test he had passed more than
                     in
thir ty years prior. In a typical retor t against what he would describe
   english
in English as ‘bureau-crazy’, Träu me r instead opted to pioneer a new
method of transpor tation by means of a voice-instr ucted limousine
at his feet.




                                                                                                  LiMouSiNe
                                                                                                  LIMOUSINE
                                                                              h ANd Sh ped MeTA        ed.
                                                                              H A ND SH A PED META L , ED. 1/1
                                                                                             x     x
                                                                                         280 X 110 X 130mm
| FRITZ TRÄUMER, ED.1/1 |




                                                   na
T he f i n a l e nt r y i n t he re cove red jou r na ls of Fr it z Träu me r, whose whe reab out s re m a i n s
u n k now n but i s sp e c u lated to b e somewhe re e nt i re ly or ig i na l.
Adidas Brand Book

Weitere ähnliche Inhalte

Was ist angesagt?

The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
 
Absolut Vodka Brand Audit
Absolut Vodka Brand AuditAbsolut Vodka Brand Audit
Absolut Vodka Brand Auditmahar44
 
The Power Of Archetypes In Brand Creation
The Power Of Archetypes In Brand CreationThe Power Of Archetypes In Brand Creation
The Power Of Archetypes In Brand CreationBianca Cawthorne
 
Zag brand strategy
Zag   brand strategyZag   brand strategy
Zag brand strategyjohnecooper
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Tiffany & co - sustainability report
Tiffany & co - sustainability reportTiffany & co - sustainability report
Tiffany & co - sustainability reportStephane Boghossian
 
Value of difference tr 20.3.19
Value of difference tr 20.3.19Value of difference tr 20.3.19
Value of difference tr 20.3.19luciantrestler
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week OneIdris Mootee
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Adidas brand analyses presentation
Adidas brand analyses presentationAdidas brand analyses presentation
Adidas brand analyses presentationHimel Hawlader
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierGRECO Consulting
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierLiquid Agency
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Idris Mootee
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for ClientsGriffin Farley
 

Was ist angesagt? (20)

The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
 
Absolut Vodka Brand Audit
Absolut Vodka Brand AuditAbsolut Vodka Brand Audit
Absolut Vodka Brand Audit
 
The Power Of Archetypes In Brand Creation
The Power Of Archetypes In Brand CreationThe Power Of Archetypes In Brand Creation
The Power Of Archetypes In Brand Creation
 
Zag brand strategy
Zag   brand strategyZag   brand strategy
Zag brand strategy
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Tiffany & co - sustainability report
Tiffany & co - sustainability reportTiffany & co - sustainability report
Tiffany & co - sustainability report
 
The north face concept
The north face conceptThe north face concept
The north face concept
 
Value of difference tr 20.3.19
Value of difference tr 20.3.19Value of difference tr 20.3.19
Value of difference tr 20.3.19
 
Branding Overview
Branding OverviewBranding Overview
Branding Overview
 
Dove Brand Analysis
Dove Brand AnalysisDove Brand Analysis
Dove Brand Analysis
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week One
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
Adidas brand analyses presentation
Adidas brand analyses presentationAdidas brand analyses presentation
Adidas brand analyses presentation
 
The Brand Gap by Marty Neumeier
The Brand Gap by Marty NeumeierThe Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for Clients
 
Patek Philippe & Co.
Patek Philippe & Co.Patek Philippe & Co.
Patek Philippe & Co.
 
ZAG
ZAGZAG
ZAG
 
Dove Brandbook
Dove BrandbookDove Brandbook
Dove Brandbook
 

Andere mochten auch

Unicef branding toolkit
Unicef branding toolkitUnicef branding toolkit
Unicef branding toolkitRich Tong
 
American Apperel Brand Marketing Analysis Project
American Apperel Brand Marketing Analysis ProjectAmerican Apperel Brand Marketing Analysis Project
American Apperel Brand Marketing Analysis ProjectBen Kvisler
 
Brand personality of Coca Cola
Brand personality of Coca ColaBrand personality of Coca Cola
Brand personality of Coca ColaGaurav Khatri
 
American Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing StrategyAmerican Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing StrategySona Martirosian
 
American Apparel Business Plan
American Apparel Business PlanAmerican Apparel Business Plan
American Apparel Business PlanCaroline Szpira
 

Andere mochten auch (10)

Brandbook Nike
Brandbook NikeBrandbook Nike
Brandbook Nike
 
Unicef branding toolkit
Unicef branding toolkitUnicef branding toolkit
Unicef branding toolkit
 
American apparel
American apparelAmerican apparel
American apparel
 
American Apperel Brand Marketing Analysis Project
American Apperel Brand Marketing Analysis ProjectAmerican Apperel Brand Marketing Analysis Project
American Apperel Brand Marketing Analysis Project
 
Brand Book Licensing "Los Futbolers"
Brand Book Licensing "Los Futbolers"Brand Book Licensing "Los Futbolers"
Brand Book Licensing "Los Futbolers"
 
Brand personality of Coca Cola
Brand personality of Coca ColaBrand personality of Coca Cola
Brand personality of Coca Cola
 
American Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing StrategyAmerican Apparel Integrated Marketing Strategy
American Apparel Integrated Marketing Strategy
 
American Apparel Business Plan
American Apparel Business PlanAmerican Apparel Business Plan
American Apparel Business Plan
 
Apple's Brand and Identity
Apple's Brand and Identity  Apple's Brand and Identity
Apple's Brand and Identity
 
Apple's brand personality
Apple's brand personalityApple's brand personality
Apple's brand personality
 

Kürzlich hochgeladen

Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 

Kürzlich hochgeladen (20)

Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 

Adidas Brand Book

  • 1.
  • 2.
  • 3. D uring his career as a designer for adidas, Fritz uring his career as a designer for adidas, Fritz Träumer privately filled dozens of notebooks Träumer privately  lled dozens of notebooks with his plans to create the most original sneakers with his plans to create the most original sneakers the world had ever seen. Not content for a sneaker the world had ever seen. Not content for a sneaker to remain simply athletic or aesthetic, Träumer to remain simply athletic or aesthetic, Träumer dreamed beyond the realm of what is even thought dreamed beyond what is even possible today. More than thirty of his notebooks possible have been recovered by adidas from the depths of have been recovered by adidas from various estates, along with a precious and secret various collection of seemingly impossible sneakers that collection seemingly impossible sneakers that Träumer quietly made into realities. Herein lays Träumer quietly made into realities. Herein lays an inspirational por trait of a visionar y of vast an inspirational por trait proportions, a celebration of his mesmerising range proportions, of sneaker creations and, perhaps, the precursor to of and, an unrestricted future of sneaker design. an unrestricted future FriTz TräuMer (1931-?) FRITZ TRÄUMER (1931-?)
  • 4. T he f i r st cor resp onde nce b et we e n Träu me r a nd t he compa ny t hat we lcomed h i s or ig i na l it y. h at na A note f rom Träu me r to h i s la nd lord a nd ne ig hb ou r i n G e r me r i ng - neve r de l ive red .
  • 5. Fritz Träu me r documenting one of his earliest days with adidas and the experience believed to have been the genesis of his cloud design. STur (STor STUR M (STOR M) WATer vA pour, ed. WATER VA POUR, ED. 1/1 310 x 140 x 130mm X X
  • 6. LUFTSACK IR BAG) LuFTSAck (A ir bAG) Hetrick’s John hetrick’s revolutionar y air cushion restraint system, developed in 1952 to protect his own family, was a direct POLY ESTER BL DDERS ITH COMPR ESSED NITROGEN, ED. poLy eSTer bL A dderS W iTh coMpr eSSed NiTroGeN, ed. 1/1 inf luence on Träu me r who remodelled the technology to protect something equally as impor tant to him. X X 300 x 130 x 160mm
  • 7. An artist’s illustration torn from the herzogenaurach public library’s edition Herzogenaurach of king Midas and The Golden Touch, King on loan to Fritz Träu me r for 48 years. in his notes regarding the Midas sneaker, Träu me r makes the only recorded mention of a In MidA S MIDA ram sneaker, which is believed to have been a hybrid Merino battering tool. Le ATher ANd GoLd, ed. 1/1 LE ATHER A ND GOLD, ED. 300 x 130 x 140mm X X
  • 8. An advertisement for Fritz Träumer Sr.’s marginally successful ‘Nice-Nose’ straightener. Fritz Träumer Jr. (far left). A keen inventor his whole life, Fritz Träumer Sr. (above) finally achieved minor fame through his patented nose straightening device, inspiring a doting Träumer Jr. to follow in his father’s unconventional footsteps. Siegfried Träumer and herr Liebkosung, formerly Herr belonging to Fritz.
  • 9. Träu me r ’s fascination with species endemic to their par ticular environments led him in 1965 to Antananarivo, Madagascar. His major discover y there, however, was the his Chameleon, a species common to many par ts of the world and per fectly adept at camouf laging itself through air por t customs checks in Frank fur t. CH A M Ä LEON (CH A MELEON) ch ä LeoN (ch MeLeoN) Le ATher ANd CH A MELEON, ed. 1/1 LE ATHER A ND ch MeLeoN, ED. X X 350 x 130 x 120mm
  • 10. roboTer (roboT) ROBOTER (ROBOT) Follow ing a self- descr ibed per iod of persona l creative decline, Träu me r ’s v isionar y f lame was reignited by Nick eL MeTA L h y dr ide ANd MicroproceSSor, ED. 1/1 NICK EL META H Y DR IDE A ND MICROPROCESSOR, ed. pioneer ing developments in the robotics industr y of 1973. 300 x 130 x 160mm X X
  • 11. Sy NTh SY NTH On loan from the pr ivate collec tion of Ra lf Hüt ter, the sy nthesiser snea ker is believed to have absorbed more than t wo years of Träu me r ’s on ra hüt LE ATHER W ITH MICROPROCESSOR, ED. 1/1 L e ATher iTh MicroproceSSor, ed. li fe as he trained himself to wa lk each note of comet Melody 2. life Comet 290 x 120 x 160mm X X
  • 12. Though believed vacant for more than a decade, Fritz Träumer’s private sneaker workshop was discovered littered with empty gin bottles and a still smoldering fire.
  • 13. herzogenaurach Träu me r would often find stimulation through travel and send postcards to himself in Herzogenaurach as reminders, br imming tra ANTi-r äuber (ANTi-robber) A NTI-R ÄUBER (A NTI-ROBBER) 8 york city unex w ith new ideas. The 1980 New York City transit str ike had an une x pec ted effec t upon the traveling Träu me r when his a lter nate route AchiNe SpuN MeTA iTh MiG eLdiNG, ed. M ACHINE SPUN META L W ITH MIG W ELDING, ED. 1/1 through the city’s meaner streets motivated one of his boldest snea ker solutions. x x 320 X 140 X 220mm
  • 14. Originating with the increase in awareness of originating globa l pollution in the 1980s, Träumer’s tree sneaker was discovered and uprooted from the garden of his former home more than two decades after its creation, still in full bloom. BAUM (TR EE) bAuM (Tr ee) GENETICA LLY MODIFIED Seed, ed. 1/1 GeNeTicA LLy ModiFied SEED, ED. 310 x 120 x 210mm X X
  • 15. As he steadily began to recede from the outside world, public records reveal that Träu me r failed to renew his driver license in 1987, requiring him to retake the practical driving test he had passed more than in thir ty years prior. In a typical retor t against what he would describe english in English as ‘bureau-crazy’, Träu me r instead opted to pioneer a new method of transpor tation by means of a voice-instr ucted limousine at his feet. LiMouSiNe LIMOUSINE h ANd Sh ped MeTA ed. H A ND SH A PED META L , ED. 1/1 x x 280 X 110 X 130mm
  • 16. | FRITZ TRÄUMER, ED.1/1 | na T he f i n a l e nt r y i n t he re cove red jou r na ls of Fr it z Träu me r, whose whe reab out s re m a i n s u n k now n but i s sp e c u lated to b e somewhe re e nt i re ly or ig i na l.