In this study quintly revealed which Pin-types receive the highest amount of shares (re-pins). With this information social media marketers are able to adjust their own posting pattern and optimize their Pinterest activities.

1. Pinterest Interaction Study
quintly analyzed major brands on
Pinterest in Q3 2015

2. The study will help marketers to understand the distribution of
interactions on Pinterest. It answers the questions which Pin-types
are shared most frequently and which tend to receive the highest
engagement.
To make the study understandable, comparisons to other social
networks, such as Facebook, Twitter and Instagram, are made.

3. Product 8%
Recipe 9%
Regular 55%
Article 27%
Place
under 1%
Regular Pins are published most frequently
Article Pins on the rise
@quintly
Marketers have different possibilities to post on
Pinterest. This chart shows which types are
published most frequently.
Regular and Article Pins are posted most
frequently. Recipes, Products and Places seem to
play a minor role.
Chart: Pin-types used by brands
Pin-Type
Distribution
Data source: quintly analyzed a sample set of 220 Pinterest
profiles including major brands; Data Period: Q3 2015

4. 62
33
29 28
12 10
4
Recipe Product Article Regular Place Movie App
@quintlyRecipes receive highest amount of Re-pins
Pinterest can help businesses to amplify reach
It is important to know which Pin-types receive
which kind of interactions most frequently.
This chart shows that especially recipes are
shared (re-pinned) significantly more often than
any other type.
Bar-Chart: Average number of Re-pins per
Pin-Type
Data source: quintly analyzed a sample set of 220 Pinterest
profiles including major brands; Data Period: Q3 2015

5. Check out your own Pinterest stats.
Try quintly for free: quint.ly/start_free

6. Movie 6%
App 2%
Product 19%
Article 16%
Regular 16%
Recipe 35%
Place 7%
@quintlyRecipes and Products shared most frequently
Tip: Thorough descriptions help to discover those Pins
Marketers might consider not to publish
regular Pins most frequently but try to upload
recipes and products to increase reach.
This shows how and why users are active on
Pinterest - gathering information with the
intention to purchase.
Chart: Re-pins per Pin-type visualized in
percentages
Shares
per
Pin-Type
Data source: quintly analyzed a sample set of 220 Pinterest
profiles including major brands; Data Period: Q3 2015

7. 8
7
6
5
3 3
1
Product Article Regular Recipe Place Movie App
@quintlySignificantly less likes than Re-pins
Up to 8x more Re-pins than likes on an average Pin
On Pinterest users tend to share a lot more
than liking posts. The average amount of
likes on a Pin is a valuable information while
setting up goals.
In contrast, Instagram is known for a
significant amount of interactions on each
post but it is not possible to share.
Bar-Chart: Average number of Likes per Pin.
Data source: quintly analyzed a sample set of 220 Pinterest
profiles including major brands; Data Period: Q3 2015

8. @quintlyComparison to other networks
Facebook posts receive highest amount of shares; Twitter leads to buzz; Pinterest increases long-term reach
The average Facebook page has more fans than
followers on other networks. Thus, the reach is higher
than on other networks and the amount of shares goes
up.
Chart: Average number of shares per post
Note: The lifetime of a tweet is considered to be 25
minutes, on Pinterest more than three months.
120
37
25
0
Data source: quintly analyzed a sample set of 220 Pinterest profiles including
major brands; Data Period: Q3 2015

9. Check out your own Pinterest stats.
Try quintly for free: quint.ly/start_free

10. Article Regular Recipe Place Product App
Likes 7 6 5 3 8 1
Comments 0.06 0.03 0.03 0.01 0.04 0.005
Repins 29 28 62 12 33 4
Interactions 37 35 67 15 41 5
Small amount of comments, numerous Re-pins
Up to 93% of interactions are re-pins
@quintly
Data source: quintly analyzed a sample set of 220 Pinterest profiles including major brands; Data Period: Q3 2015
Table: Interactions per Pin-type

11. Happy Analyzing!
Try quintly for free: quint.ly/start_free