This slides were presented in the webinar "Custom Dashboards - The Secret Sauce of Social Media" on August 4. In this webinar we shared our experiences how reporting works best and which approaches are crucial for setting up a successful strategy. Panelist was Christoph Abels from RCKT. Communications

1. Custom Dashboards
Secret Sauce of Social Media
Alex Goncalves
New Business & Partnership Manager
alexg@quintly.com
Christoph Abels
Global Communications, RCKT.
christoph.abels@rckt.com

2. Contact us for more information: support@quintly.com
Agenda of the Webinar
1. Intro about the webinar
2. Why Dashboards are crucial
3. Show different Dashboards in the quintly tool
4. Hands on example how an agency is using quintly
5. Advice for agencies and companies entering the field of analytics
6. Q&A

3. Contact us for more information: support@quintly.com
Intro about the Webinar
What do we want to show:
• How to set up a "problem-oriented" dashboard
• Which metrics are necessary for different
dashboards
• Explain the purpose of different dashboards
• How Dashboards can save time in the daily
social media business
Why Christoph is part of the webinar:
• Will show the development of dashboard usage
in an agency
• Wants to discuss the advantages and
disadvantages of dashboards for social media
analysis
• He will explain why good social media analysis
is crucial for your content marketing strategy

4. Contact us for more information: support@quintly.com
Why dashboards are crucial
> Reporting
• Choose the best-fitting metrics to set up
an easy-understandable report
> Adjust your own strategy
• Use appropriate metrics to deepen your
understanding of your competition
• Pick metrics to control the performance of
your content
> Brings the team together
• Go straight into the strategy discussion
• People are easily able to work together
> Everybody is on the same page
• Same data accessible for the whole team
• Shared dashboards save time for the
whole team

5. Contact us for more information: support@quintly.com
Dashboard Type Important Metrics Purpose
KPI KPI Table/Radar, Audience Change, Post/Interaction by Time, Response Rate
Report to clients, easy understandable and most
important KPI’s
Content Strategy
Post tables, Hashtag Detection, Performance by day/time, Performance by
content type
Control your own strategy and adjust, if necessary; See
when posts performing best
Customer Support Questions Table, Response Time, Key Influencers
Check if competition is using social media as customer
support channel and adjust your own strategy
Keyword Search Keyword quantitative and qualitative tables Identify relevant keywords influencing your strategy
By Social Platform Selected metrics of that platform Reflect exclusively the performance of certain platforms
Different Dashboards - Different Purposes

6. Happy Analyzing!
Contact us for more information or to setup a custom metric for you:
http://quint.ly/start_trial_now
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