Cluetrain Manifesto, 10 tips to stay in control of the (Social Media) Chaos.

1. “The
Cluetrain
Manifesto”
10
5ps
(out
of
99)
to
stay
in
“control”
amid
the
chaos
Marc
Campman
www.marccampman.com

2. 1.
Markets
are
conversa5ons

3. 2.
Enabling
powerful
new
forms
of
social
organisa5on
and
knowledge
exchange

4. 3.
There
are
two
conversa5ons
going
on.
One
inside
the
company.
One
with
the
market.

5. 4.
These
two
conversa5ons
want
to
talk
to
each
other.
They
are
speaking
the
same
language.

6. 5.
We
wonder
why
you're
not
listening.
You
seem
to
be
speaking
a
different
language.

7. 6.
The
inflated
self-­‐important
jargon
you
sling
around
—
What's
that
got
to
do
with
us?

8. 7.
We
like
this
new
marketplace
much
beVer.
In
fact,
we
are
crea5ng
it.

9. 8.
You're
invited,
but
it's
our
world.
Take
your
shoes
off
at
the
door.

10. 9.
Companies
that
do
not
belong
to
a
community
of
discourse
will
die.

11. Markets
are
conversa5ons
Talk
is
cheap
Silence
is
fatal
Marc
Campman
marc.campman@quandar.com