7. Social Media for Water Utilities
Facebook
1.19 billion monthly active users (September 30, 2013)
Approx. 80% of daily active users are outside the U.S. & Canada.
751 Million access it with 7,000 different mobile devices
23% check their account more than 5X a day
9. Social Media for Water Utilities
Twitter
228 million monthly active users
Fastest growing demographic is 55-64 year olds
68% of users access Twitter from mobile devices
On average over 400 million tweets are sent each day
11. Social Media for Water Utilities
Google +
Over 540 million active users (October 2013)
Over 67% of users are male
The +1 button is hit more than 5 billion times a day
13. Social Media for Water Utilities
YouTube
More than a million creators from over 30 countries
25% of watch time is from a mobile device
Over 6 billion hours of video a month are
watched on YouTube
14. Social Media for Water Utilities
Professional Network with over 259
million users
flickr
Photosharing site with over 87 million
users & 8 billion photos
Blogging platform running 69 million
sites in the world or 19% of all websites
18. Social Media for Water Utilities
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Create a committee
Review organization’s mission
Determine messages
Determine audience
Choose the right tools/platforms
Determine timing
Explore examples from other agencies
Develop & Summarize Plan
Launch
Review
19. Social Media for Water Utilities
Thames Water
Portland Water Bureau
EPA
AWWA/ISAWWA
Small Water Supply
World Water Day
20. Social Media for Water Utilities
Message: Water Leaks
Thames Water
#tweetaleak
Twitter program
21.
22. Social Media for Water Utilities
Message: Water Billing
To find examples of how other
agencies handle water billing
issues on Facebook type the
following into Google:
site:facebook.com "water billing"
23. Social Media for Water Utilities
Message:
Construction Information
Portland Water
Bureau Water Blog
http://www.portlandoregon.gov/water/39678
24. Social Media for Water Utilities
Message:
Public Education
Thames Water
YouTube Channel
25. Social Media for Water Utilities
Message:
Emergencies
To find examples of how other
agencies handle water
emergencies on Twitter type
your specific search phrase
into Google like this:
site:twitter.com “boil order"
26. Social Media for Water Utilities
Message: Industry Information
Minnesota AWWA
Google+ Page
27. Social Media for Water Utilities
Resource Sites
are Great for Information!
Illinois Section AWWA
https://www.facebook.com/pages/
Illinois-Section-AWWA/82177840285
28. Social Media for Water Utilities
Resource Sites are Great for Content!
US EPA offers
widgets for your
website
http://www.epa.gov/widgets/
29. Social Media for Water Utilities
Resource Sites are Great for Content!
Small Water Supply
http://smallwatersupply.org
also on
Facebook/Twitter/YouTube
30. Social Media for Water Utilities
Resource Sites are Great for Content!
United Nations
sponsors
World Water Day
each year
http://www.unwater.org/
31. Social Media for Water Utilities
Resource Sites are Great for Content!
Call 811 sponsors
Safe Digging Month
http://www.call811.com/campaign-materials/safe-digging-month.aspx
32. Social Media for Water Utilities
Pam Broviak, PE
Public Works Group
pwg@publicworksgroup.com
Thank You!
Questions?
Website/blog: http://www.publicworksgroup.com/blog
Twitter: http://www.twitter.com/pbroviak
LinkedIn: http://www.linkedin.com/in/pbroviak
Slides at: http://www.slideshare.net/publicworksgroup
Social Media 101 Resources: http://www.pwmag.com/blogs/post.aspx?BlogId=theworks
Communications Workbook Word Document:
http://publicworksgroup.com/ebooks/SocialMediaWorkbookPWG.docx
Hinweis der Redaktion
Networking sites
To understand Facebook as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. As of the end of this September, there were almost 1.2 billion monthly active users. Approximately 80% of daily users are outside the US and Canada. 751 million people access Facebook with 7,000 mobile devices. And 23% are checking their account more than 5 times a day. As for what these people are all doing on Facebook, the most popular activity is uploading and sharing photos. Next is messaging friends on a one to one basis. Following that is commenting on a friend’s post or photo or video. Users are also posting comments about their daily activities and liking other posts.
microblogging
To understand Twitter as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. There are over 288 million monthly active users. The fastest growing demographic is in the 55 to 64 year old range. 68% of users check Twitter from a mobile device. And on average over 400 million tweets are sent each day. As for what these people are all doing on Twitter, the most popular activity is posting about daily activities. Next is uploading and sharing photos. Following that is commenting on a friend’s post. Users are also messaging their friends on a one to one basis and sharing links to blogs or other articles.
To understand Google + as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. There are over 540 million active users. Over 67% of users are male. The +1 button is hit more than 5 billion times a day. As for what these people are all doing on Google+, the most popular activity is uploading and sharing photos. Next is commenting on a friend’s post. Following that is sharing links to blogs and posting comments about daily activities. Users are also messaging their friends on a one to one basis.
Video
To understand YouTube as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. There are more than a million creators from over 30 countries. 25% of watch time is from a mobile device. And over 6 billion hours of video a month are watched on YouTube.
A few additional tools include LinkedIn – a professional network, flickr – a photosharing site, and Wordpress – a blogging platform.