An infographic detailing the state of public relations education and skills training among current MBA graduates and the perceptions of senior business executives of those skills.

1. Public Relations Means Business
If you ask business executives how important organizational
and brand reputation are to their jobs, they’re likely to answer
‘extremely’. The di culty is, if you ask them how much formal business leaders surveyed
education they’ve had in these disciplines, the answer usually admitted that executives at their
falls between very little and a blank stare. companies need greater training
Anthony D’Angelo, ITT Senior Communications Manager, APR, Fellow PRSA
in core communication disciplines
2013
Launch of MBA initiative
In today’s world, business leaders must
build trust and relevance among
stakeholders to succeed, and those skills
can’t be learned exclusively on the job.
with programs nationwide Michael Kempner, MWW Group President and CEO
59% of business leaders say their 98% of business leaders 93% of survey
companies have hired agree existing MBA programs respondents indicated
lack much needed instruction that PR is just as important
recent MBA graduates, on corporate communications to their companies as
only and reputation management other forms of
strategy communication
nd the skill sets of
these graduates to Four charter schools, in addition to Dartmouth
be extremely College’s Tuck School of Business, will take part
strong in building
in a pilot program, and integrate
and protecting the
company’s the PR course into their MBA
reputation and programs for their fall
credibility 2012 semesters
Download the press release Download key survey ndings