The document discusses research on gaming communities and feedback strategies used by gaming companies. It outlines a research idea to study how gaming communities' attitudes change regarding game add-ons before and after release, and whether it is worthwhile for gaming companies to pursue more vigorous social media use. The proposed methodology would analyze over 46,000 social media posts related to a recently released game from two time frames to classify sentiment and topics of feedback. Results showed generally positive sentiment that declined before additional content was released, and various complaints in categories like balance issues, disliked roster, and connectivity problems. Limitations of the analysis are also discussed.