1. Your Guide for this Journey: Mohit Makkar Indian Business Academy THIS ROAD LEADS TO MUNGLE JUNGLE!!!! WE WELCOME YOU!!!!

2. Then meet me BILLOO your FRIEND & let me take you to ride of the fun, excitement & entertainment.. THE MUNGLE

3. SO WHAT ARE YOU WAITING FOR! LETS DO JUNGLE MEIN MUNGLE!! Presenting the comics 4 Gen–X of INDIA…THE MUNGLE Experience the edutainment & excitement the INDIAN WAY..

4. PRESENTING….

5. Physique Personality Customer’s Reflection Customer’s Self-projection Relationship Culture Fun loving, Entertaining, Educating & Cute Collectivism Kids Relate themselves as being the comic character & situation. Smart & Humorous comic, animated CD, activity book its characraters Distinct, Friendly (amicable) & buddy MUNGLE IDENTITY PRISM

6. Key Concepts Steps Strategic Brand Management Target market Competitive frame of reference Points-of-parity and points-of-difference Core brand values Brand mantra Mixing and matching of brand elements Integrating brand marketing activities Identify and establish brand positioning and values Plan and implement brand marketing programs

11. FOR WHOM? WHY? AGAINST WHOM? WHEN? KIDS To create distinction among the clutters by nurturing the idea of Interactive , educating as well as entertaining. Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences. Anytime!! Time is no limit. POSITIONING OF BRAND

12. A Complete Edu-Entertaining activity tool for your young Something for every one

19. THANKS FOR VISITING US HOPE YOU ENJOYED YOUR TRIP HOPE TO SEE YOU AGAIN SOON….