2. Executive Summary
Paints and coatings market is correlated with multiple end-user sectors such as housing, construction, automotive, furniture, and packaging. The
global market for paints and coating experienced a healthy growth in 2014 on account of rising construction projects, increase in housing starts,
resuming consumer confidence and improvement in industrial production worldwide. While housing and construction markets in North America
and Europe remained subdued over the years following the global financial crisis, activity has been strong in Asian markets like China and India.
Further many new construction activities are expected to begin in Asia Pacific as well as America region that will boost the demand for paints
and coatings market.
The paints and coatings industry can be categorized into three markets: architectural/decorative, industrial OEM and special purpose coatings.
Architectural coating is the largest segment followed by industrial coatings and special purpose coatings. The industrial coatings segment was
driven by rise in industrial production and automotive OEM sector. Geographically, Asia Pacific is the largest consumer of paints and coatings
followed by Europe, North America and Latin America. Paint manufacturers are constantly introducing new and technologically advanced
products in the market. Companies are focusing on zero VOC (volatile organic compounds) and green paints that are particularly in high
demand among the customers.
Competition in coatings segment is based on formulating products for specific customer applications, meeting customer delivery requirements
and providing technical assistance to the customer in product application, new technology offerings and prices. Akzonobel, PPG, Sherwin
Williams, BASF and Valspar are the leading companies.
The present report offers a comprehensive analysis of the worldwide paints and coatings market with a special focus on the regional markets
including Asia which includes India and China, the US, Latin America and Russia. All the three sub-segments namely architectural, industrial
and special purpose coatings are explained in detail. In addition, competitive landscape in each segment such as decorative, automotive OEM,
industrial, protective and marine coatings along with the company profiles of leading players has been provided.
By combining SPSS Inc.âs data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables affecting this industry and created regression models with SPSS Base to determine the
future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and
the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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3. The global paints & coatings market has been benefitting from the continued recovery of North America
economy and declining global oil pricesâŠ
ï§ In 2014, global paints & coatings marketâs valuation totaled
US$⊠billion, an increase of âŠ% over 2013.
ï§ Industrial OEM accounted for the largest share of global
paints & coatings market in 2014.
ï§ In 2014, by end-use segments, approximately âŠ% of paints
and coatings are consumed by decorative, âŠ% by general
industrial, ..% by protective and marine.
ï§ In 2014, Asia is the leading coatings consumer, representing
âŠ% of global demand, followed by Europe at âŠ%, and North
America, at âŠ%
ï§ In 2014, per capita consumption of coatings in the US was at
⊠liters, in Western Europe at ⊠liters, Russia at ⊠liters,
China at ⊠liters, Japan at ⊠liters and Brazil at ⊠liters.
Regional Breakup of Coatings Industry (2014))
2008 2009 2010 2011 2012 2013 2014E
US$Billion
Global Paints and Coatings Market Value (2008-2014E)
Market Segmentation of Global Paints and Coatings Industry
(2014E)
Architectural/ Decorative OEM Special Purpose
Asia-Pacific North America EMEA South America ROW
4. Moreover, improving global GDP rates, rapid industrialization, and growing construction sector is
propelling the paints and coatings marketâŠ
ï§ In 2014, Asia-Pacific and EMEA together accounted for about
âŠ% of global architectural coatings sales.
ï§ Construction spending in the APAC region is expected to
increase from 2014-19, with China growing at âŠ%, India âŠ%,
and IndonesiaâŠ%.
ï§ The global market for industrial OEM coatings increased from
US$... billion in 2012 to estimated US$... billion in 2014.
ï§ The global protective and marine market is expected to grow at a
CAGR of âŠ% from 2014-2016, to US$...Billion.
ï§ Rising automotive production expected to drive paints & coatings
market growth. Global automobile production is expected to
increase from ⊠Million units in 2013 to âŠ.Million units in 2016.
Global Industrial OEM Coatings Industry (2010-2014E)
Construction Spending Growth in Asian Countries: 2014-19 (% per annum)
Global Protective and Marine Market (2011-2016E)
2010 2011 2012 2013 2014E
US$Billion
2011 2012 2013 2014E 2015E 2016E
US$Billion
China Japan India Indonesia Korea Taiwan Thailand
%PerAnnum
5. Growing residential construction activities in the Asia-Pacific and America is expected to drive the
demand for paints & coatings âŠ
âą The global paints & coatings market is forecasted to reach US$... billion by 2018.
âą The global paints & coatings market is expected to grow at a sustained pace in the next 2-3 years due to the moderate revival of
construction activities in developed nations.
âą However, the economic slowdown in the parts of Europe as well as Russia and Brazil is expected to act as a challenge for the
industry in the next few years.
Global Paints & Coatings Market Forecast (2013-2018E)
2013 2014 2015E 2016E 2017E 2018E
US$Billion
6. Koncept Analytics
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Vikas Gupta
BD Manager
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