SlideShare ist ein Scribd-Unternehmen logo
1 von 47
HOW TO BE AN



COMMUNITY
 MANAGER
SO YOU GOT AN


                  JOB!
@princess_misia
CONGRATS!!!

@princess_misia
NOW


                  WHAT?
@princess_misia
BEFORE YOU



                      …
@princess_misia
4 THINGS THAT
    WILL MAKE YOUR
           LIFE


@princess_misia
SOCIAL MEDIA



@princess_misia
SOCIAL MEDIA



                  PROTOCOL
@princess_misia
PRE-APPROVED



@princess_misia
MONITORING


@princess_misia
NOW LET’S GET THE



                  STARTED
@princess_misia
DEFINE
   & GET TO KNOW           YOUR

       AUDIENCE
@princess_misia
DEFINE

              GOALS
                   FOR YOUR
                  COMMUNITY
@princess_misia
SET UP

             CLEAR
             GUIDELINES FOR
             PARTICIPATION!
@princess_misia
AND PUT THEM IN
                 WRITING
                   PRETTY PLEASE:
                   1. Respect fellow members of
                       this community 
                   2. Do not post content that is
                       abusive, obscene, deceptive,
                       offensive, fraudulent etc.
                   3. Don’t be a creep
                   …




@princess_misia
STOP
                          THE
                   MARKETING!

                  YOU’RE NOT HERE TO   SELL
@princess_misia
REMEMBER THAT…

                     PEOPLE
                  CONNECT WITH

                  PEOPLE
                        NOT BUSINESSES
@princess_misia
SO DISCLOSE
                  WHO YOU ARE
              Hello there!
                I’m Marta
           Majewska & I’m the
               community
             manager here.


@princess_misia
AND BE YOUR


                  SELF!
@princess_misia
BUT DON’T BE
    EGOCENTRIC
@princess_misia
IT’S NOT
                    ABOUT

                  YOU
                  AFTERALL
@princess_misia
FRIENDLY
                      &
                   HELPFUL
@princess_misia
REPLY



@princess_misia
AND REPLY




@princess_misia
EVEN IF YOU DON’T
               HAVE THE

            ANSWER
@princess_misia
JUST SHOW THEM THAT YOU
              ARE   LISTENING
          I DON’T HAVE THE
             INFO BUT I’M
           CHECKING IT FOR
          YOU AND WILL GET
             BACK TO YOU
                ASAP.

@princess_misia
NOT ONLY LISTEN…
           GET THEM
             INVOLVED
@princess_misia
HOW?

@princess_misia
HAVE A
           CONVERSATION
              STRATEGY
@princess_misia
CREATE
                  INTERESTING
           CONTENT
@princess_misia
GIVE
                  PEOPLE A

                  VOICE
@princess_misia
ASK
         QUESTIONS

@princess_misia
CREATE
                    AN
         EXPERIENCE
@princess_misia
RECOGNIZE AND
                  FEED
      THE LOYAL MEMBERS



@princess_misia
RECOGNIZE AND
                  FEED
      THE LOYAL MEMBERS

     THEY CAN BE A REAL TREASURE
@princess_misia
BUT STARVE
                      THE
                  TROLLS
@princess_misia
BUT STARVE
                      THE
                  TROLLS
                  THEY’RE NOT WORTH YOUR TIME

@princess_misia
WHATEVER HAPPENS…

                  KEEP


@princess_misia
AND NEVER EVER
                 REACT
     EMOTIONALLY
@princess_misia
ADMIT MISTAKES
                        &
         APOLOGIZE

@princess_misia
ADMIT MISTAKES
                        &
         APOLOGIZE
                   YOU’RE ONLY HUMAN (RIGHT?)
@princess_misia
AND IF YOU’RE
      TAKING A BREAK



@princess_misia
AND IF YOU’RE
      TAKING A BREAK



@princess_misia
AND IF YOU’RE
      TAKING A BREAK

                  HAVE SOMEONE TAKE OVER
                    & REMEMBER TO INFORM
                         YOUR COMMUNITY

@princess_misia
BUT MOST
  IMPORTANTLY…

@princess_misia
HAVE


@princess_misia
THANK
                   YOU!
                  Marta Majewska
                   Porter Novelli
                  @princess_misia

@princess_misia

Weitere ähnliche Inhalte

Was ist angesagt?

Guest Blogging Isn't Dead
Guest Blogging Isn't DeadGuest Blogging Isn't Dead
Guest Blogging Isn't DeadJennifer Lopez
 
Aesthetic ethnic long skirts
Aesthetic ethnic long skirtsAesthetic ethnic long skirts
Aesthetic ethnic long skirtsShoppyZip
 
Presentation
PresentationPresentation
PresentationDeb Brown
 
2015 adrpwebinartech
2015 adrpwebinartech2015 adrpwebinartech
2015 adrpwebinartechLynne Wester
 
2015 ymc afundraisingtampa
2015 ymc afundraisingtampa2015 ymc afundraisingtampa
2015 ymc afundraisingtampaLynne Wester
 
Inspirational Instagram campaigns from WaterAid. Content marketing conference...
Inspirational Instagram campaigns from WaterAid. Content marketing conference...Inspirational Instagram campaigns from WaterAid. Content marketing conference...
Inspirational Instagram campaigns from WaterAid. Content marketing conference...CharityComms
 
Dinsmore Women's Initiative - Keys to the castle event
Dinsmore Women's Initiative - Keys to the castle eventDinsmore Women's Initiative - Keys to the castle event
Dinsmore Women's Initiative - Keys to the castle eventDinsmore & Shohl LLP
 
2015 widma architecture
2015 widma architecture2015 widma architecture
2015 widma architectureLynne Wester
 
How To Boost Donor Retention Rates in 5 Steps
How To Boost Donor Retention Rates in 5 StepsHow To Boost Donor Retention Rates in 5 Steps
How To Boost Donor Retention Rates in 5 StepsBlackbaud
 
Digital DNA - Travel bloggers - friend or foe
Digital DNA - Travel bloggers - friend or foeDigital DNA - Travel bloggers - friend or foe
Digital DNA - Travel bloggers - friend or foeNial Toner
 
2014 tristatecampstory
2014 tristatecampstory2014 tristatecampstory
2014 tristatecampstoryLynne Wester
 
Letter of Recommendation
Letter of RecommendationLetter of Recommendation
Letter of Recommendationjmgrabowicz
 
Emotions as a matter of choice
Emotions as a matter of choiceEmotions as a matter of choice
Emotions as a matter of choiceAlena Kotelnikova
 
SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'Distilled
 
Mariajose Gajate Molina - Illustrator & Graphic Designer, London
Mariajose Gajate Molina - Illustrator & Graphic Designer, London Mariajose Gajate Molina - Illustrator & Graphic Designer, London
Mariajose Gajate Molina - Illustrator & Graphic Designer, London lipstickillustration
 
Don't put off until tomorrow
Don't put off until tomorrowDon't put off until tomorrow
Don't put off until tomorrowS.W. Seeds
 
Seattle Interactive 2018: How to Create Belonging in a Broken World
Seattle Interactive 2018: How to Create Belonging in a Broken WorldSeattle Interactive 2018: How to Create Belonging in a Broken World
Seattle Interactive 2018: How to Create Belonging in a Broken WorldCarrie Melissa Jones
 
How to take our Social Media activities to the next level
How to take our Social Media activities to the next levelHow to take our Social Media activities to the next level
How to take our Social Media activities to the next levelPauliina Mäkelä
 

Was ist angesagt? (20)

Guest Blogging Isn't Dead
Guest Blogging Isn't DeadGuest Blogging Isn't Dead
Guest Blogging Isn't Dead
 
Aesthetic ethnic long skirts
Aesthetic ethnic long skirtsAesthetic ethnic long skirts
Aesthetic ethnic long skirts
 
Presentation
PresentationPresentation
Presentation
 
2015 adrpwebinartech
2015 adrpwebinartech2015 adrpwebinartech
2015 adrpwebinartech
 
2015 ymc afundraisingtampa
2015 ymc afundraisingtampa2015 ymc afundraisingtampa
2015 ymc afundraisingtampa
 
Inspirational Instagram campaigns from WaterAid. Content marketing conference...
Inspirational Instagram campaigns from WaterAid. Content marketing conference...Inspirational Instagram campaigns from WaterAid. Content marketing conference...
Inspirational Instagram campaigns from WaterAid. Content marketing conference...
 
2015 afpnneexist
2015 afpnneexist2015 afpnneexist
2015 afpnneexist
 
Dinsmore Women's Initiative - Keys to the castle event
Dinsmore Women's Initiative - Keys to the castle eventDinsmore Women's Initiative - Keys to the castle event
Dinsmore Women's Initiative - Keys to the castle event
 
2015 widma architecture
2015 widma architecture2015 widma architecture
2015 widma architecture
 
How To Boost Donor Retention Rates in 5 Steps
How To Boost Donor Retention Rates in 5 StepsHow To Boost Donor Retention Rates in 5 Steps
How To Boost Donor Retention Rates in 5 Steps
 
Digital DNA - Travel bloggers - friend or foe
Digital DNA - Travel bloggers - friend or foeDigital DNA - Travel bloggers - friend or foe
Digital DNA - Travel bloggers - friend or foe
 
2014 tristatecampstory
2014 tristatecampstory2014 tristatecampstory
2014 tristatecampstory
 
Letter of Recommendation
Letter of RecommendationLetter of Recommendation
Letter of Recommendation
 
Art of Living Matrimony Annual Meet
Art of Living Matrimony Annual MeetArt of Living Matrimony Annual Meet
Art of Living Matrimony Annual Meet
 
Emotions as a matter of choice
Emotions as a matter of choiceEmotions as a matter of choice
Emotions as a matter of choice
 
SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
 
Mariajose Gajate Molina - Illustrator & Graphic Designer, London
Mariajose Gajate Molina - Illustrator & Graphic Designer, London Mariajose Gajate Molina - Illustrator & Graphic Designer, London
Mariajose Gajate Molina - Illustrator & Graphic Designer, London
 
Don't put off until tomorrow
Don't put off until tomorrowDon't put off until tomorrow
Don't put off until tomorrow
 
Seattle Interactive 2018: How to Create Belonging in a Broken World
Seattle Interactive 2018: How to Create Belonging in a Broken WorldSeattle Interactive 2018: How to Create Belonging in a Broken World
Seattle Interactive 2018: How to Create Belonging in a Broken World
 
How to take our Social Media activities to the next level
How to take our Social Media activities to the next levelHow to take our Social Media activities to the next level
How to take our Social Media activities to the next level
 

Kürzlich hochgeladen

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 

Kürzlich hochgeladen (20)

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

How To Be An Awesome Community Manager