How to rock social media newsrooms

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5 tips for making the most of a social media news room 1) Use them as content hubs 2) Target a larger audience 3) Layer your content 4) Build for multi-screen users 5) Measure and optimize

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#PRstack is the largest crowd-sourced education effort in the history of PR practice. This second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO). You can order a print on http://www.prstack.co

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My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack

My PRstack – A practical guide to modern PR tools and workflow

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Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results. This presentation is made by the team at Prezly http://www.prezly.com A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.

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When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new   brand journalism:  the online  newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences. Here are 4 simple yet critical tips to improve your online newsroom.

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Prezly helps brands keep media as friends. Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage. Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.

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