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0|e-Globuzz,Vol II Issue I July-Sept‟11
Foreword
Dear Readers,

We are pleased to present to you the 6th issue of e-Globuzz, the quarterly
e-periodical of International Business Society (IBS@SIMSR).

IBS@SIMSR is organizing the first International Business Conference on
Saturday 24th September, 2011. While the detailed program will be
communicated to you separately, please mark this important date in your
calendar and be there at this conference.

The features in this issue include coverage on the business leader Sir Richard Branson – CEO of UK
based Virgin group, country focus on Australia, sector focus on FMCG & alumni speak by Ms. Kirti
Shukla (PGPIB 2002-04) – Manager – API Commercial Global Sourcing, Sandoz Pvt. Ltd. The
articles cover a wide range of International Business topics and current affairs.

During the last 2 months, IBS@SIMSR organized important interactions with two distinguished
experts – Mr. P. R. Dalal, Executive Director, EXIM Bank & Mr. K. C. P. Patnaik, Commissioner-
Income tax, Government of India. Both these interactions were highly rewarding and have been
covered under Events@IBS section of this issue.

Like in the previous issues, articles in this issue have been largely contributed by SIMSR students. It
has been our endeavor to have articles from SIMSR alumni, faculty and corporate executives from
leading companies engaged in International Business to give e-Globuzz a richer and broader
perspective.

We hope you like this issue of e-Globuzz. Look forward to meeting you at The First International
Business Conference on Saturday 24th September‟11.

Prof. C. P. Joshi
Faculty Mentor-IBS@SIMSR
Program Coordinator PGDM-IB




i|e-Globuzz,Vol II Issue I July-Sept‟11
Faculty Mentor
                                               VOL II ISSUE I July – Sept ‘11
Prof. C. P. Joshi


                                                    Company In Focus:
                                        1            General Motors

Editors                                                                            3              Sector in Focus:
                                                                                                      FMCG
Manvinder K Sodhi
                                                       Expert Talk:
                                        7
Prerna Makhijani                                     Global Sourcing

                                                                                                 Country in Focus:
                                                                                   10               Australia

                                                 International Finance:
                                        13       External Commercial
Designers                                       Borrowing v/s Foreign
                                               Institutional Investments
Swetaleena Das
                                                                                                  Challenges of
                                                                                   15         Communicating with a
Vishu Kartik
                                                                                                Global Workforce

                                                 International Logistics
                                        17      Factors and Trend Setters

                                                                                                   Alumni Speak
Circulation                                                                        19
Pranshu Soni                            21          International News

Gurpreet Kaur
                                                                                                 Business Leader
                                                                                   23         Sir Richard Branson

                                                       Events @ IBS
                                        25

                                        All the views expressed in this e-periodical reflect the personal opinions and views
                                        of the authors and do not reflect IBS@SIMSR views.



            ii | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
General Motors
|Vaibhav Palaye (PGDM-IB 10-12)

Company Overview                                   Brazil, China, Colombia, South Korea, Spain,
                                                   Sweden, Thailand and Vietnam. In addition, it
General Motors is an omnipresent company           also has assembly, manufacturing, distribution,
headquartered in Detroit, United States, a         offices and warehousing operations in 55 other
company so essential to the overall health of      countries.
the U.S economy that it spawned the phrase
“As GM goes, so goes the nation”. Tracing its      Company Financials

                                                   For the year ending 2010, GM‟s sales were to
                                                   the tune of $135, 592 million. On February 24,
                                                   2011, General Motors reported its first full-
                                                   year profit since 2004. It had an option of
                                                   carrying forward previous losses to reduce tax
                                                   liability on future earnings. It earned $4.7
                                                   billion in 2010. The Wall Street Journal
                                                   estimated the tax break, including credits for
                                                   costs related to pensions and other expenses
                                                   can be worth as much as $45 billion over the
                                                   next 20 years.

                                                   Brand Variety
roots back to 1908; GM currently employs
209,000 people in every major region of the        GM and its strategic partners sell and service
world. Long known for the manufacturing of         its vehicles through the following brands
cars, trucks and automobiles, General Motors       worldwide: Buick, Cadillac, Chevrolet, GMC,
has also been engaged in finance and               Daewoo, Holden, Isuzu, Jiefang, Opel,
insurance. However, most recently the global       Vauxhall and Wuling.
recession had a devastating impact on its cash
                                                   Bankruptcy Period
flows, financial conditions and operations. To
survive, the company had to accept a               GM faced one of its worst crises as a part of
government bailout plan.                           the global financial meltdown in the year
                                                   2008-2010. It was weakened by a substantial
Global Presence
                                                   increase in the prices of automotive fuel,
GM does business in more than 120 countries.       linked to the 2003-2008 energy crisis which
It produces cars and trucks in 31 countries and    discouraged purchases of sport utility vehicles
sells and services these vehicles in various       (SUVs) and pickup trucks which have low fuel
other countries. GM‟s largest national market      economy. The popularity and relatively high
is China, followed by United States, Brazil,       profit margins of these vehicles had
United Kingdom, Germany, Canada and                encouraged General Motors to make them
Russia. General Motors truly has an                their primary focus. With fewer fuel-efficient
international presence with factories in Poland,   models to offer to consumers, sales began to
Russia, South Africa, Ecuador, Egypt,              slide. By 2008, the situation had turned critical
Germany, Argentina, Australia, Belgium,            as the credit crunch placed pressure on the

1|e-Globuzz,Vol II Issue I July-Sept‟11
prices of raw materials. Facing financial        its operations and finances with the
losses, GM reduced its operations in many        government      bailout.    Thanks      to   the
factories and drastically reduced employment     restructuring, GM in 2010 posted net profits
levels. Eventually General Motors filed for      and positive cash flows. The company was
Chapter 11 bankruptcy protection as part of      listed on major stock exchanges on November
the Obama administration‟s plan to shrink the    18, 2010 with the world's largest IPO. The
automaker to a sustainable size and give a       money realized from the IPO was used to
majority ownership stake to the federal          payback US government. After the IPO, US
government.                                      government's stake in the car maker has fallen
                                                 to about 40 per cent from its prior 61 per cent.
Comeback after Bankruptcy
                                                 Future Outlook
After the bankruptcy debacle which dented
GM‟s credibility to a great extent, the          General Motors will continue to recover
company started working its way back. As part    market share and aggressively promote the
of the company reorganization, the content and   launch of its extended-range electric vehicles.
the structure of its brand portfolio was         The company will also continue to pay back
reorganized. Some nameplates like Pontiac,       the government ahead of schedule. Although
Saturn, Hummer, and service brands like          bankruptcy eliminated much of the company's
Goodwrench were discontinued. Others, like       debt, it is ignoring the company's massive
Saab, were sold. They streamlined the product    pension obligations. The huge pension liability
line to five brands. The U.S. government         is a red flag and it may land General Motors in
infused $60 billion to make sure GM had the      trouble in future, if proper provision is not
resources to restructure in bankruptcy. With     made for the same. Thus, the road ahead is not
financing partially provided by the US           easy for GM but its CEO, „Ed Whitacre Jr‟
Government, GM successfully restructured         along with his team is confident of putting up
                                                 a      good      show      in    the    future.



                                   Did you know?
                                   Andean Community
      It is a South American forum of economic cooperation among Bolivia, Colombia,
                 Ecuador and Venezuela. It was established in 1969 and it




     works to bring Andean sub regional integration, promote external projection, and
                     reinforce the actions connected with the process.

2|e-Globuzz,Vol II Issue I July-Sept‟11
FMCG                 Sector               in         Emerging                Economies
| Mahesh Kulkarni (PGDM-IB 10-12)

Business landscape of FMCG sector is not              spending in Japan grew at a compounded
only expanding but also becoming more                 annual growth rate of 1.4% over 2005-2010
competitive across the world over the last            and it is forecasted to remain at the same rate
decade. The sector is a part of the broad             over the period 20010-14. FMCG sector in
classification called consumer goods in               Middle East and African region has the future
international   context,   which     includes         potential for MNEs with a downside political
consumer durables, semi durables and                  risk.
consumer packaged goods. In Indian scenario,
consumer packaged goods is popularly known
as fast moving consumer goods which majorly
includes Household care, Personal care, Foods
and Beverages.

There is a global economic imbalance between
western and eastern world. Traditionally
export dominated countries (like China, Japan,
and South Korea) have to focus on domestic
market instead of export market. Similarly
western countries should concentrate on export
led growth instead of focusing on depleting
domestic demand. Interest rates are becoming
relatively lower in developed economies (US,                       Source: AC Nielson
UK) compared to emerging economies. This is
leading to increased outflow of capital to            According to Nielsen, the growth in Europe is
developing economies, where there is a                also not encouraging; it ranged from 0.9 % in
surging demand especially in consumer goods           Finland to 12.4 % in Turkey. Among the big
sector. On the other hand, this is leading to         five economies, France topped the group with
inflationary pressure. Central banks are trying       2.7 % nominal growth, followed by Spain
to contain inflation rates by raising the interest    (+2.4%) and the UK (+2.3%). Italy recoded
rates.                                                0% growth, while Germany declined 4%. The
                                                      Czech Republic and Slovakia continued to
USA, which is considered to be the major              recover after several challenging quarters.
market of FMCG sector, had a negative                 Ireland, however, which had shown new signs
growth during the year 2009 due to recession          of life at the end of 2010, posted nominal
and in the last fiscal it has just reached a          growth of just 1.2 % primarily due to rising
positive figure of around 1%. The scenario in         value growth. Irish consumers continue to be
other developed economies like Japan is also          quite pessimistic about the economy, the state
not optimistic. Recent tsunami has caused a           of their personal finances and job prospects.
short term jerk in Japan‟s economy. Total




3|e-Globuzz,Vol II Issue I July-Sept‟11
“FMCG sector in India would
                                                   touch a market size between
                                                   Rs.4,000 to Rs.6,200 billion”

                                                  Low penetration rates

                                                  Many of the FMCG product‟s penetration
                                                  rates are very low in emerging countries like
                                                  China, India, Indonesia, Malaysia and
         Source: Nielson Retail Index             Thailand, which acts as a significant driving
                                                  factor for attractiveness of FMCG sector. As
APAC region which consist of emerging
                                                  per data, India has the lowest penetration level
economies like Philippines, Vietnam and
                                                  for products like Skincare, Shampoo and
Indonesia have showed a double digit growth.
                                                  Toothpaste, which makes it the most attractive
The whole spectrum is led by China and India
                                                  consumer good segment amongst all Asian
where the volumes are large. Major global
                                                  countries.
FMCG companies have already realized the




potential and are investing heavily in these      respectively over the next five years (CLSA-
markets. Rising middle class and low              Mr- Mrs-Asia-2010).
penetration rates of the FMCG products act as
the major driving factors for attractiveness of   Per Capita Consumption in US $
FMCG sector and are discussed below.                        Per Capita Consumption in US $
                                                  Category/Country Skin Care Shampoo Toothpaste
Large populations and rising income levels        China                    3.2          1    0.5
                                                  Indonesia                0.8        1.1      1
Emerging market countries especially China,       India                    0.3        0.3    0.4
India and Indonesia have the largest              Malaysia                 7.4        2.7    2.9
populations in Asia and their disposable          Thailand                 7.7        2.4      2
incomes will grow at the fastest rates in the     Source:MOSL

region. Middle class in these countries is
                                                      Source: Motilal Oswal Securities Ltd.
expected to grow at 11%, 19% and 15%



4|e-Globuzz,Vol II Issue I July-Sept‟11
Indian Scenario                                         Higher Penetration of the Rural
                                                        Population: For nearly half of the largest
Indian FMCG sector is pegged at around $30              FMCG categories, rural India now
billion (in FY10). It is the fourth largest sector      contributes more to their growth than
in the economy and it constitutes 2.2 % of              urban. According to a McKinsey Global
India„s GDP. This sector has reported a steady          Institute (MGI) study “The Rise of India‟s
sale CAGR of 11.2% over FY00-10 and an                  Consumer Market”, the total consumption
annual volume growth of 8.5% (AC Nielson).              in India is likely to quadruple making
As per a recent study conducted by Booz &               India the fifth largest consumer market by
Company, FMCG sector is expected to grow                2025. Urban India will account for nearly
in the range of 12% to 17% up to 2020 and               68 per cent of consumption growth while
would touch a market size of Rs.4,000 to                rural consumption will grow by 32 per
Rs.6,200 billion.                                       cent by 2025.
                                                        Government Policies for developing
                                                        favorable business environment for FMCG
                                                        sector: India has enacted policies aimed at
                                                        attaining international competitiveness
                                                        through lifting of the quantitative
                                                        restrictions, reduced excise duties,
                                                        automatic foreign investment and food
                                                        laws resulting in an environment that
                                                        fosters growth. 100 per cent export
                                                        oriented units can be set up by government
         Source: AC Nielson, News articles
                                                        approval and use of foreign brand names
India’s Country Attractiveness                          is now freely permitted.
                                                        FDI Policy: Automatic investment
    Increasing Young Population: India has a            approval (including foreign technology
    population with a median age of 25 years            agreements within specified norms), up to
    as compared to 43 in Japan and 36 in the            100 per cent foreign equity or 100 per cent
    US. Along with a large population and               for NRI and Overseas Corporate Bodies
    rapidly changing consumer preferences,              (OCBs) investment, is allowed for most of
    India has translated into a large market            the food processing sector except malted
    opportunity for FMCG players. The youth             food, alcoholic beverages and those
    segment (10–24 years age group)                     reserved for small scale industries (SSI).
    constitutes nearly 25 per cent of the               24 per cent foreign equity is permitted in
    population and is of significant interest to        the small-scale sector. Temporary
    all FMCG companies (IBEF, Advantage                 approvals for imports for test marketing
    India FMCG, 2011).                                  can also be obtained from the Director
    Rise in Disposable Income: From the                 General of Foreign Trade.
    current census it is found that India's per
    capita income has either just about or will
    soon cross the $1,000-mark (Times of             Intensifying   Competition      in    FMCG
    India). The precise timing matters less          Industry
    than the implication of the achievement.
                                                        P&G launched Tide Naturals (mid/low
    Currently, the average Indian spends about
                                                        priced detergent), cut shampoo and
    48%, also the majority, of his total income
                                                        feminine hygiene prices by 15-20%,
    on groceries (40%) and personal care
                                                        reduced Mach3 prices by 40% and
    products (8%).

5|e-Globuzz,Vol II Issue I July-Sept‟11
launched Gillette Guard at Rs15. Olay         employment, the FMCG sector has a lot to
   White (skin care) comes in a Rs15 sachet.     gain from Union Budget 2010-11.
   GSK launched instant noodles (Foodles),
   an energy drink (Lucozade), a health              Focus on rural lending and increase in
   snack (Nutribar) and biscuits.                    capital of rural banks will help farmers‟
   PepsiCo, Danone and Kellogg entered new           access to cheap loans. Further, extension
                                                     of repayment of loan and concession for
   categories, often nurturing them from
                                                     timely repayment helps reduce the burden
   scratch.
                                                     on farmers.
   Kraft's entry could be a major
                                                     Various schemes for rural development
   development as its portfolio will compete
                                                     will help improve the living standards in
   with Britannia, Nestle and Amul.
                                                     the rural area and help provide better
   Domestic players like Marico (functional
                                                     access to the rural heartlands.
   foods, hair oil), Dabur (skin care, CHD)
                                                     Readjustment of tax slabs will help
   and Emami (hair color, personal care) are
                                                     increase the disposable income in the
   entering new categories in search of
                                                     hands of consumers.
   growth drivers.
                                                     Concessional duties and exemption of
                                                     service tax will help boost setting up of
Budget Impact on FMCG Sector                         cold storages, cold units and refrigeration
                                                     units.
With higher disposable income in urban               Reduction of excise duty on sanitary
households and a significant portion of the          napkins and diapers will help reduce
union budget allocation towards the                  prices on these items.
development of the rural sector and rural

                               Did you know?
                                   Nordic Council




         A regional alliance was established in 1952 among Norway, Sweden,
       Finland, Denmark, and Iceland that is dedicated to cooperation among the
      Nordic countries. This has led to a common labour market, social security, and
                         free movement of citizens across borders




6|e-Globuzz,Vol II Issue I July-Sept‟11
Global Sourcing- Changing face of
                                    Globalization
|Corporate Article by Kirti Shukla,
Manager – API Commercial Global Sourcing,
Sandoz Pvt. Ltd.


I drive a Mercedes Benz wearing a Versace         me service/ develop technology overcoming
jeans and Nike T-shirt, carrying an Apple         my limitations or just help me concentrate on
iPod, fiddling with my Blackberry, typing my      other factors thus helping me expand and be
Facebook       status                             profitable at business? It does not matter if the
when signal turns                                 supplier is in my country or in any other part
red. My Louis                                     of the world. I source from you and sell to you
Vuitton bag lies in                               and yet make money, funny but true.
the back seat and I
head towards Hard                                 This gives us a kind of abutment to the basis
Rock Cafe looking                                 of Sourcing concept although this is not the
at my Rolex watch                                 only factor. If we look back and see, the
just to check if I am not late, I guess I have    process of globalization started with
enough reason‟s to be called globalized in all    developing countries exporting cheaper
respects.                                         products to developed nations where cost of
                                                  production had gone abnormally high due to
Well here „I‟ is not literally me                 various factors. But over a period of time this
(unfortunately!) but a high end consumer in       process has evolved into a much bigger
India, China, USA or anywhere on this globe       phenomenon called “Global Sourcing”. With
and is connected to the world. The brands vary    time and changing trends, world over
based on purchasing power and preference, but     procurement or buying has become one of
nonetheless massive consumerism is the new        those key elements that decide future
mantra today.                                     strategies and vision of all large cap and small
                                                  cap companies.
Physical distances are no longer important
even for a seller, considering companies have     In simple terms, Global sourcing is no more
access to markets of countries far and wide. As   just an import / export business for companies
a company in business, I want to penetrate into   comprising of a small chunk of their business
every market, deliver a high quality product      initially; but has now actually evolved into a
from which I derive maximum profit and            much important sourcing tool that decides the
customer loyalty. If my location is hindering     overall strategy for any organization that
my business model because of high overheads,      wants to operate globally by either being
labor cost, inability to produce volumes etc.     present in other countries or by simply
and also as it‟s impossible for me to be          sourcing few products or services from best
completely vertically integrated and make         available sources in different countries. As a
everything which is used in my product; what      strategy it is helping companies in all
am I supposed to do? Search for suppliers who     significant sectors to operate with lesser costs
can make my product/ part of the product/ give    and get best quality products /services.


7|e-Globuzz,Vol II Issue I July-Sept‟11
“With each new change there come some challenges,
which are to be dealt with same finesse as change itself.”
The company outsources those manufacturing         since long been the key outsourced human
resources and capabilities or                                        resource for USA.
services where the suppliers
have      a     competitive                                              Majority       of      the
advantage, e.g. greater                                                  companies in all sectors
scale, fundamentally lower                                               currently talk about the
cost structure or stronger                                               concept of Low cost
performance incentives. It                                               country sourcing and
uses             outsourcing                                             India and China remain to
proactively    through      a                                            be the biggest hub for
stronger focus on the core                                               sourcing.       Be       it
business areas as a way to                                               pharmaceuticals, textile,
improve manufacturing performance, generate                              IT,          automobiles,
employee commitment and consequently               consumer goods, toys, technologies, services,
increase competitiveness and profitability.        R&D etc., everyone has geared up to
                                                   manufacture and supply to bigger business
                                                   giants. Contract manufacturing is a concept
If we look at developing countries, they are       mostly used by companies who wish to focus
becoming more flexible in terms of their           on their branding and product portfolio.
export policies and benefits offered to            Therefore they transfer technologies or ask the
manufacturers to be a part of the global           smaller player to manufacture the product
market. Export oriented units, FTZs, DEPB          itself for them. Another approach to this is
scheme, EPCG, deemed exports are all               joining hands with local players who are
incentives given to Indian manufactures by         strategic suppliers. As the gates open for 51%
government of India to help in exports.            FDI in Indian retail sector we will for sure see
                                                   lots of mergers and joint ventures taking place.
Let‟s take a similar example, today if we shop
for souvenirs in USA or a similar tourist place    Countries like China, India, South Korea and
in Europe we can buy merchandise which             Vietnam might be ranked higher on FDI
flaunt the name of country in which it was         investments but countries like Hong Kong,
purchased but as we read the small tags and        Singapore and Ireland are ranked much higher
bar codes one can find out, „Made in India or      for being more competitive in terms of ease of
China‟ most of the time. The trend somehow         doing business with these countries. These
picked up in a big way from IT companies           countries have more relaxed policies for
which started sourcing software development        foreign exchange regulation, taxation and
from low cost countries. Then the concept of       other government policies which facilitate
BPOs and KPOs was invented and is still            companies from other countries to carry out
thriving. Today there is no limit as to what all   their operations hassle-free. Competitiveness
can be outsourced.         Right from R&D          on these grounds has helped countries like
technologies to people and services,               Hong Kong to become a commercial hub and
everything today can be procured. In fact,         a global destination for many companies.
engineers from reputed institutes of India have
                                                   But with each new change there comes some
                                                   challenges, which are to be dealt with the same

8|e-Globuzz,Vol II Issue I July-Sept‟11
finesse as change itself. With each leap of          floods effect the economy of a country,
globalization and open economies, comes the          making sourcing a tough activity.
challenge of integrating these economies
seamlessly. Business carried out between two         All these factors need to be seriously
companies situated in two different countries        considered while drafting a sourcing strategy
has direct impact on their respective                for a broader timeframe. As sourcing is now
economies. Since the quantum of business             becoming the backbone of entire business
carried out between most of the major                models there are various sourcing tools which
companies are of much larger size, it can have       are designed and utilized by souring
a direct impact on the commercial setup of the       professionals in order to make the business
country in which that company operates. So in        plan. I'm sure with more companies and
this scenario where economies are open to            countries open to source globally, it would
foreign players and huge transactions take           ensure that customers in each country
place across these countries, economies need         are benefitted and better served by the
to be very well administered so as to avoid any      strategies devised.
external influence affecting their overall well-     Of course everything has its own boons and
being. In recent past there have been many           banes, Global sourcing too has lots of benefits
countries which have been at the receiving end       but a miscalculated step in this arena can lead
of bad administration at home due to which           to huge business losses. Still, the concept has
they had to face difficult situations. Hence
                                                     already taken off in full swing and will sure be
now companies are not only evaluating their          increasing.
vendors‟ economic well-being but are also
evaluating the commercial, political and social
environment in which that company operates.
From fluctuating currencies, to changing
policies, natural calamities, political unrest and
even climatic conditions like bad monsoons or




9|e-Globuzz,Vol II Issue I July-Sept‟11
Australia
|Kapil Jain (PGDM-IB 10-12)

Australia, officially known as Commonwealth               Weather
of Australia is an independent nation within
the Commonwealth. It is a country located in              Much of Australia has a continental climate.
the Southern Hemisphere which comprise the                The temperatures get hot during the day, and
mainland of the Australian continent, the                 then drop considerably at night. Australia is
island of Tasmania and numerous smaller                   also very arid and gets very little rain.
islands in the Indian and Pacific Ocean. The
capital of Australia is Canberra, which is in the         Political System
Australian         Capital
Territory (ACT).                                                                Australia       is     an
                                                                                independent nation within
History                                                                         the        Commonwealth
The first inhabitants of                                                        having             Federal
Australia     were   the                                                        Parliamentary Democracy.
Aborigines,         who                                                         Queen Elizabeth II of the
migrated there at least                                                         United Kingdom, the head
40,000 years ago from                                                           of the Commonwealth and
Southeast Asia. There                                                           the hereditary monarch, is
may have been between                                                           the head of state and is
half a million to one                                                           represented in Australia
million Aborigines at                                                           by a governor-general.
the time of European settlement; today about              The governor-general is appointed by the
350,000 live in Australia. Australia is still part        monarch on the recommendation of the prime
of the British Commonwealth.                              minister and head of government. The
                                                          governor-general represents the monarch's
Society and Culture                                       interests in Australia.


Even today, Australia is heavily influenced by            Currency
its British and European origins. Although
Australia has no official language, English is            Australia has had a freely floating currency
so entrenched that it has become the de facto             since 1983. The Reserve Bank of Australia
national language. Australia has no state                 (RBA) restricts its intervention in the currency
religion. Freedom of religion is protected                market to smoothing out short-term
under Australian constitution with 19% of                 disturbances, in the form of currency buying
population following no religion and the rest             and selling operations, rather than attempting
follow mostly Christianity. All children                  to fix the value of the Australian dollar or
receive 11 years of compulsory education                  offset underlying market trends.
from the age of 6 to 16 (class 1 to 10),
contributing to an adult literacy rate that is            Economy
assumed to be 99%. Culture has been strongly
influenced by the Anglo-Celtic western                    Australia is the 13th largest economy in the
culture.                                                  world according to nominal GDP (current

10 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
prices) and the 17th largest according to GDP             Business Opportunity
(PPP). In the past two decades, Australia has
enjoyed a period of uninterrupted economic                Australia was ranked third in the 2011
growth – an average of 3.3% in real GDP                   Economic Freedom Index behind Hong
growth annually. In 2010, Australia‟s GDP                 Kong and Singapore and continues to provide
was distributed as follows – agriculture                  an ideal environment for business.
(3.8%), industry (24.9%), services (71.3%).               Australian interest in India and Indian business
As with most advanced economies, Australia                has phenomenally grown in the past few years.
has a dynamic service sector. This includes               Apart from the cost advantage, Australia's
industries such as banking, insurance and                 extensive skill shortage has been the major
finance; the media and entertainment                      driver for many Australian companies seeking
industries; consulting, tourism and retail;               products and services from India. In the past
services provided by government, such as                  two years, over fifty Indian companies have
education, health and welfare; and other                  also set up offices in Australia and are doing
personal and business services. While the                 business successfully.
service industry remains the backbone of                  The agriculture sector in India can capitalize
Australia‟s     economy, Australia‟s    mining            on the Australian post-harvest technology and
industry has been the catalyst for economic               highly sophisticated farm management system
growth in the past decade. Large quantities of            to bring down the
minerals and resources can be found in
Australia. Australia has the world‟s largest
resources of recoverable brown coal, lead,
zircon, nickel, tantalum, uranium and zinc, and
ranks second in the world for bauxite, copper,
gold and silver. Today, Australia is ranked
19th in the world for both imports and exports.

Foreign Relations

Along with their relationship with China,
Australia holds multiple free trade agreements
with numerous other countries such as the US,
Singapore, Chile and Thailand. However,                   losses, which were 30% to 40 % and can
Australia‟s most notable trade partner is New             achieve self-sufficiency in the sector.
Zealand. The Australia New Zealand Closer                 Huge       potential    for      Indo-Australian
Economic Relations Trade Agreement                        cooperation      exists     in     infrastructure
(ANZCERTA) has greatly integrated both                    development including roads, ports, airports
economies and there are now plans to create a             and railways; power sector; mining; oil and
single Australasian economic market by 2015.              natural gas including LNG; biotechnology;
Australia is also member of numerous                      drugs and pharmaceuticals; information
organizations such as APEC, the G20, WTO                  technology;     water      management,       soil
and OECD.                                                 conservation and waste disposal; food
                                                          processing and agribusiness; film and
Time Zone Difference                                      television; processing of gems and jewelry;
                                                          tourism; and education.
Australia is 4.5 hours ahead of India.



11 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
India – Australia Relations                               Australia mainly exports mined and
                                                          agricultural goods to India, while India's chief
Both countries are members of the                         exports are pearls, precious and semi-precious
Commonwealth, founder members of the                      stones, textiles and clothing. Over 97,000
United Nations and members of the Indian                  Indian students enrolled in Australia in 2008,
Ocean Rim – Association for Regional                      representing an education export of a$2
Cooperation (IOR-ARC), ASEAN Regional                     billion. But, in 2009-10 attacks on Indian
Forum (ARF) and dialogue partners with                    students strained the relations between the two
ASEAN.                                                    nations. The full potential of Indo-Australian
They both have a free press and an                        trade and economic relations has not been
independent judicial system; the English                  realized and there are considerable
language is an important link. Cricket is a               opportunities towards their consolidation.
significant element in awareness at the popular
level.                                                    Road ahead
Australia is India's ninth largest source of
imports. Over the past five years, India has              The opportunities in Australia are diverse
been the fastest growing market for Australian            across multiple industry sectors including long
exports. Investments have been growing                    established resource and commodity sectors,
rapidly with Australia represented through an             as well as relatively recent interest and activity
increasing Australian company presence on                 within the services sectors.
the ground in India, and with increasing                  Australia and India have been working to
investment by Indian companies in Australia,              develop a bilateral free trade agreement
in particular in the resources, IT,                       focusing on areas of complementarities and
infrastructure,    manufacturing,      financial          working to find balance in areas to be further
services, biotechnology, clean energy, tourism            developed. A feasibility study has been
and hospitality sectors.                                  completed for the Free Trade Agreement.
Some of the Australian companies operating in             Going forward Australia is well positioned to
India are Cartridge World, INCITE Group,                  complement India‟s strong economic growth.
MyFactroy India , Pitcher Partners while some
of Indian companies in Australia are Aditya
Birla Group, Lanco Infratech Ltd, A.V.
Thomas & Co. Ltd, Adani group, Infosys, Tata
consulting, Satyam.




12 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
External Commercial Borrowing v/s Foreign
                          Institutional Investment
|Ajit Kumar (PGDM-IB 10-12)

External Commercial Borrowings (ECB)                      of USD 250 million can be raised for a
refers to commercial loans in the form of bank            minimum of ten years maturity.
loans, buyers‟ credit, suppliers‟ credit,
securitized instruments (e.g. floating rate notes         Although, ECB is a wildly popular means for
and fixed rate bonds) availed from non-                   raising funds by the Indian corporate at an
resident lenders with minimum average                     inexpensive rate, the problem with ECB is that
maturity of three years. Foreign Currency                 the borrower either carries a high currency risk
Convertible Bonds (FCCBs) is an ECB                       or bears the cost of the hedging.
instrument in which a bond issued by an                   The other alternative for raising funds by
Indian company is expressed in foreign                    Indian corporate from foreign investors is to
currency, and the principal and interest in
                                                          allow foreign investors to subscribe to the
respect of which is payable in foreign                    bonds issued by Indian corporate in rupee
currency.                                                 denomination. The investor will subscribe to
The recent defaults by a number of Indian                 Indian corporate and government bond and
companies (especially in the mid-cap segment,             can earn a higher rate of return, but at the same
where fewer refinancing avenues are                       time, the foreign investors rather than the
available), raise the question whether ECB is a           Indian borrowers will be exposed to the
prudent source of financing for the Indian                currency risk.
corporate. Through the ECB route, Indian                  Keeping the above point in mind, the FII limit
corporates can raise foreign currency at a                for investment in corporate bonds has been
much lower rate but are exposed to unlimited              raised to USD 40 billion from USD 20 billion,
currency risk if they keep their position                 as suggested by finance ministry in the 2011
vulnerable. However, a fully hedged position              annual budget.
will cease to have advantage of the interest
rate differential.                                        To attract FIIs to invest in Indian bonds, it‟s
                                                          imperative to develop an efficient secondary
 Currently, an eligible borrower can access               bond market in India which is currently
ECB under two routes, Automatic route and                 lacking. The twelfth Five-Year Plan (2012-
Approval route. The maximum amount of                     2017) estimates an infrastructure spending of
ECB that can be raised by an eligible borrower            USD 1 trillion. The planning commission
under the Automatic Route during one                      estimates that there is a gap of $100 billion
financial year is USD 500 million and the                 that needs to be bridged from foreign sources.
minimum maturity period should be three
years. Under the Approval route, an additional            Hence development of a competitive bond

  “Development to a competitive bond market is
  essential for infrastructure development in India”
13 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
market is essential for infrastructure                    Currently, the total outstanding corporate
development in India, which in turn is                    bonds is just about INR 8 lac crore (or ~15%
essential for sustaining a high GDP growth for            of GDP) vis-à-vis INR 22.5 lac crore (or ~40%
a longer period of time.                                  of GDP) of government securities. Compare
                                                          this data with other countries, where the
Although the investments in the infrastructure            outstanding corporate bonds accounts for 61%
bonds will have a lock-in period of 5 years,              of GDP in Korea and 37.5% of GDP in
but raising the FII limits in corporate bond              Malaysia. India's corporate bond market, about
market is a welcoming step towards market                 30% the size of China's, is failing to expand at
development.                                              the rate analysts say is needed for the
The recent introduction of Credit Default                 government to meet its target of building
Swaps or CDS products to cover the credit risk            infrastructure.
for corporate bonds is yet another positive               To conclude, it could be said that much more
move in this direction. CDS would further                 has to be done. Financial reforms like raising
increase investor‟s interest in corporate bonds           the Foreign Institutional Investment caps and
and would be beneficial for the development               introducing CDS are just a few initiatives in
of the corporate bond market in India.                    that direction.



__________________________________________________________




__________________________________




14 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
Challenges of Communicating with a Global
                                          Workforce
|Sushma C S (PGDM–HR 10-12)

 Globalization and its effects on the corporate           this challenge only by adopting new
business have changed the relationship                    approaches for communicating with the global
between      employer       and      employee.            workforce. Creating an alignment of corporate
                                                          goals and values become tougher when it has
                                                          to be done across cultures and borders. It will
                                                          have to be kept in mind that failure of
                                                          communication strategy will have a
                                                          catastrophic effect on the business outcome.

                                                          With the bar of proficiency rising, the
                                                          employees need to be trained adequately to
                                                          take on the challenges of working in a
The traditional relationship has ended due to             distributed environment. English might prove
changes in management practices which are                 to be helpful while dealing with clients and
driven by changes in the environment of the               customers in the USA and other English-
business. Any kind of organizational change-              speaking nations. The same skill fails to
from introduction of new workforce program                impress when it comes to European nations.
to a change in business strategy like a merger            Training in other languages becomes a
or      acquisition      requires      effective          challenge to aid the employee and facilitate
communication and trickling down of                       him to handle meetings or unexpected matters
information from the top level to the lower               with confidence. Recruitment for a global
rungs of employees. With the advent of                    workforce also entails a similar challenge
technology one can see the changes in every               where segmenting the targets into clusters and
sector     of       management.        Although           tailoring the communication for each specific
communication has penetrated several levels               group needs to be taken care of.
due to the use of internet and people
perpetually being online, it is still a topic of          The HR department comes into focus for the
concern not just for the Human Resources                  development of a framework or strategy to
Department, but also for the senior                       ensure communication in a global scenario.
management.                                               Reinforcing the business strategies, policies
                                                          and procedures is required in order to drive the
With the rise of global economy and spread of             message to a global workforce. But it should
businesses around the world, teams and                    be made sure that these are in sync with the
managers need to communicate around the                   culture of the workplace and does not hurt any
world and not just around the corner. Around              religious or traditional sentiments. Bringing all
70% of the global workforces are knowledge                the departments and support staff on the same
workers and they need to be sustained to have             page becomes necessary in order to achieve
a competitive edge. The organizations face                the goals. The local business heads and the HR
challenges in terms of linguistic, cultural,              teams should be actively involved so that they
religious, social and time-zone differences               can completely understand the business
among the global workforce. They can surpass

15 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
messages and effectively relay it to their local          role when it comes to communication across
colleagues. They can also help in maintaining             boundaries. Although technology has helped
the consistency of the messages that leave the            to reduce the impact of time-zone differences,
head office and reach the regional offices.               it greatly depends on the infrastructure
                                                          available at the various offices. Efficient
One of the issues that keep re-surfacing in               infrastructure needs to be built in order to
every business is that of engaging the                    make the maximum use of technology for
employees for better productivity. Employee               communication. The future-looking managers
engagement in a global workforce attains                  usually take full advantage of today‟s
greater importance because it becomes                     technologies in order to conquer the language
necessary to work in sync with employees                  and culture barrier. Innovations in technology
spread across the world. An engaging                      have facilitated the ability to offshore many
workforce not only increases the bottom-line,             back-offices and call center services. Though
but it also helps in better retention of high-            this resulted in reduction of operating
performing employees. Hence, effective                    expenses, it has given rise to the necessity to
communication gets to make or                                         train employees in various culture-
break the situation. Aligning the                                     related soft skills to cater a varied
communication strategy with the                                       customer base.
objectives of the organization
becomes a priority task for the                                       In an international business
management. Communication is                                          scenario, virtual teams have
one of the drivers of employee                                        become a norm and communicating
engagement       and    if    done                                    with them is a challenging aspect
effectively, it can work wonders                                      of the business. A standard format
for the organization. With better                                     for communication helps to negate
leadership interaction, which includes CEO                the absence of physical contact. Effective
visits to various business units across the               implementation of all these approaches
globe, the organization can hope to have an               depends on training, acceptance of protocols
engaging workforce which is committed to the              and the personal initiative taken by employees
organization. But engaging a global workforce             to make it a success. The global workforce is
entails     many     challenges.     Employee             expanding and re-shaping every moment, thus
engagement programs that work for one set of              emphasizing the importance and participation
employees in a country might prove to be                  of management in effective communication.
useless with employees of another country. It             Consistent transfer of knowledge, expertise
requires thorough research into the cultural              and critical capabilities is the most important
and geographical details of each region to                factor for the success of an MNC. HR
know the employees. Things that motivate                  becomes the key resource for transferring
employees in India who are collectivistic in              these capabilities across the business units.
nature will be different to those in the USA              Sourcing of right people to fill overseas
who are individualistic in nature. The                    positions, effective reporting systems for
dependency of employee engagement on                      international assignments and preservation of
culture needs has to be driven home by the                both explicit and tacit knowledge will make
management in order to succeed in retaining               the task easier.
employees. Communication across the
business units and departments makes the                  Ultimately, the most successful companies in
situation much more complex for the                       the world of business will be the one who can
management. Technology plays an inevitable                recognize the primary importance of effective
                                                          communication        in      a      workforce.


16 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
INTERNATIONAL LOGISTICS – FACTORS
                             AND TREND SETTERS
| M Iqbal (PGDM–IB 10-12)

Introduction                                              top are C.H. Robinson Worldwide, Con-way,
                                                          Alexander and Baldwin, Hub Group etc.
Globalization paved way for a myriad of                   Among the Indian top feature TNT Express,
companies opening up in their foreign outlook.            AFL, Gati, Safexpress, Ashok Leyland etc.
The aftermath of the culmination of the
Industrial Revolution witnessed large-scale               Theory
production of commodities and services. Many
developed nations produced surplus quantities             When we talk about logistics or supply chains,
thereby creating friction in demand. However              we ought to know the two basic types of
advancement in technology (particularly                   supply chain models- Responsive and Efficient
transportation) and communication enabled                 supply chains. Responsive type generally
what is called Globalization, a breakthrough              caters to the innovative products like jewelry,
phenomenon that broadened the horizons of                 computer hardware, laptops, sanitary ware etc.
hundreds of thousands of firms. Initially                 that have strict delivery timelines. In this case,
Foreign Trade was seen as a potential                     cost, optimization of resources like labour and
competitive edge for companies, which later               transport overheads and route-economics are
transpired to be just another feather in the hat
of companies, which now is just an order-
qualifying feature of companies. Every other
company nowadays is interested in the
overseas.

Subsequently, logistics and logistics firms are           trade-offs. Efficient supply chain type on the
in the limelight, focus on them is gradually              other hand has opposite features. Delivery
increasing when considering the best                      timelines are relaxed but efficiency in the
practicable      business     options.     Another        supply chain in terms of cost, labor and other
significant merit of the logistics industry (or in        resources is vital. Examples are fundamental
that case any service industry) is that the               commodities like food items having long
inventory like trucks, carriers, containers etc.          shelf-life, almost all FMCG products,
(if owned) is a major asset that depreciates              electronics (not on order) etc. Most of the top
insignificantly over time, revenues are                   end logistics companies have tactically come
consistent, and demand fluctuations are                   up with an integration of both types and have
relatively less. In the long run at least, this area      done wonders. Such companies manage to
promises decent enough prosperity, if                     provide solutions to any and every logistics
established well. European Union, U.S and                 issue in the country. They are better explained
China have the highest money in foreign trade,            in terms of another type of supply chain- a
with $320 billion, $240 billion and $220                  flexible one.
billion respectively. There are 17 logistics
companies in the Fortune 500, a tremendous                In a nutshell, deciding the best in the logistics
increase from 7 a decade earlier. Some at the             industry is however an exacting pursuit. It

17 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
depends on the products to be transported.                Trend Setter 2: Con-way, Inc
There are several parameters on which
companies can be evaluated on, like
infrastructure of the company, providing end-
to-end solution, type of supply chain
(responsive or efficient), niche, prominence
                                                          The International Freight and Logistics giant
and growth etc. However, as argued by
                                                          Con-way Inc. is again an inspiration, with
Malcolm Gladwell in his book „Blink‟, a „thin-
                                                          400,000 customers and about 30,000
slicing‟ approach by narrowing down the
                                                          employees, specialized in LTL (less-than-
parameters to a suitable and optimum filter
                                                          truckload) to full truckload and truck
based on the concerned interests would rather
                                                          brokerage. The strength of Con-way reflects in
make decision-making easier.
                                                          the dominant share of freight and
Trend Setter 1: Ashok-Leyland                             transportation services on the U.S-Mexico
                                                          route. They also provide a wide range of order
                                                          winning innovative solutions to business
                                                          strategies, accelerated order cycle times, tight
                                                          supply-chain-control, reduced costs, improved
                                                          inventory fulfillment etc. They have employed
Ashok Leyland pulled in an 89% increase in                the global 3PL solutions that address the most
the net profits and 72% increase in the                   complex supply chain challenges. This is their
revenues. Ashok Leyland is related to logistics           competency and they justify it by excelling in
as being a major player in the transportation of          executing their strengths. Lean logistics with
army equipment and military artillery for the             emphasis on mistake proofing and reducing
Indian Army. Serving as a co-chairman for                 and route-overlap has been their key area of
years for Ashok Leyland, Mr. Hinduja had put              proficiency. Con-way is an example of
in tireless efforts in founding a long-term               consistent change-adapting firm, precisely the
relationship with the Indian Army, which bore             flexible approach that we discussed earlier in
fruit finally. A couple of years ago, Ashok               this passage.
Leyland went into a common venture with
Japanese auto giant Nissan Motors which will              Final word
share a common manufacturing facility in                  Supply Chain management has taken a totally
Chennai. With this, Ashok Leyland                         novel stance in the recent years with the
metamorphosed into a powerhouse of vehicle                advent of technological procedures of tracking
production with more than 75,000 vehicles                 and GPS. Internationally, if one is looking at
produced yearly. This enabled it to flourish in           making a mark, latest practices need to be
the logistics industry. The Comet 1611 truck              deployed on the logistics front. Optimization is
largely serves the logistics requirements.                a result of a real-time visibility into the supply
Ashok Leyland is an example of an Indian                  and delivery chain. The „one-size-fits-all‟
company setting world-class standards and                 approach is getting more and more obsolete
leveraging itself to justify its status quo.              and uneconomical. International companies
                                                          are seeking a keenly tailor-made process for
                                                          every business situation, simultaneously
                                                          leveraging a legacy of supply chain experience
                                                          and a deep bench of technology innovators.




18 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
Alumni Speak!!!
|Editor: Atul Sinha (PGDM-IB 10-12)

                                                          a long road ahead where I aspire to walk & run
                                                          but never stop and for me the wheels which
                                                          are and shall take me ahead are my basics &
                                                          concepts learnt at SIMSR.

                                                          Over the last seven years how have you
                                                          leveraged your learning pertaining to IB?

                                                          For two years we learnt concepts in
                                                          international markets, cultures, business
Ms. Kirti Shukla, alumnus of PGPIB (2002-                 requirements,       policies,   documentation,
04), is currently Manager-API Commercial                  strategies and much more. I was lucky to get a
Global Sourcing at Sandoz Pvt. Ltd. She has               campus placement & started with International
also worked with Torrent Pharmaceuticals as               marketing in pharmaceutical industry. So,
Assistant Manager (2004-2006). Post-                      what all I learnt, I got a chance to relate from
graduation in International Business led her to           day one of my job.
start her career in international marketing
involving global markets.                                 Of course in the beginning you need time to fit
                                                          in the system and actually contribute but the
Following is the excerpt from an interview                background is what helps to excel. Switching
with her.                                                 from Torrent Pharmaceuticals to Sandoz Pvt.
                                                          Ltd was convenient because the profile of
What were your expectations when you
                                                          global sourcing here required a person who
joined PGPIB at SIMSR in 2002?
                                                          knew International Business and had worked
The maximum percentage of students pursuing               in international markets. I had both, thanks to
MBA aspires to be well placed, I was no                   PGPIB & SIMSR.
different. Yes, a course in IB somehow gave
                                                          Today in global sourcing, I am responsible for
wings to my dreams of getting a job which
                                                          strategic sourcing and my understanding of the
takes me across the world. PGPIB was a very
                                                          export policies, export terms and shipping
young course when I joined and we were just
                                                          procedures gives me added advantage in
the 3rd batch. Being a fresher, just out of
                                                          negotiating with vendors & making relevant
college, I was naïve to the corporate world and
                                                          source plans for the business. The case studies
for me SIMSR was an institute which I hoped
                                                          & projects we did during the course on
would help me learn basic concepts and pre-
                                                          cultural attributes, international markets &
requisites of business & for sure get me a job.
                                                          global issues helped me picking up the global
Today I can proudly & happily say that being              business faster and today when I travel across
in IB was one of the best things that happened            the globe & interact with stakeholders of my
to me. Even though the course was new, the                project, who sit in various countries of the
faculty was excellent & they guided us to the             world, I feel it‟s easier because of my IB
direction of forming a plinth strong enough to            background.
build our futures in the competitive corporate
                                                          I think what helped the most in moving my
world. I am still new to the industry & there is
                                                          career was recognition which I carry being a

19 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
student of SIMSR and the IB course that was a             confident that my learning and my attitude will
step to catch up the escalator of international           help me achieve my objectives.
business. I still have lots to learn but I feel
What do feel you should be the capabilities               make your own groups and discuss them.
and skills PGDM (IB) students should                      When applying for jobs try and focus on
develop while at SIMSR?                                   profiles being offered. Developing something
                                                          what you have is easier rather than starting
Education at a management college is all about            from scratch, hence don‟t rush or panic if you
concepts & application. Read! That‟s the buzz             find difficult changing your sector or your
word for everyone - journals, business                    package is not great, see what comes your way
magazines, articles on international markets,             and how best you can shape out of it.
countries, current issues, biographies of
entrepreneurs are a great source of learning.             I believe, getting a job is easier but sustaining
                                                          it & growing in it is what needs efforts. So the
Also, stay positive and try to get less                   first job you get is not the end but the
distracted. Don‟t just stick to the college               beginning and from there how you mould your
assignments, try and solve case studies                   career      is      all      up      to      you.
available on various websites and magazines,




20 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
International News
|James Ganesh (PGDM-IB 10-12)

Many important events took place in Africa in             counterparts. Notably Chinese and Indian
the last one year from unrest in Egypt to                 firms are operating in African continent with
Libya`s demand for a separate nation, South               different business strategies.
Sudan which was recently formed from Sudan.
                                                          A report by the Norwegian People's Aid shows
                                                          foreign and domestic companies have acquired
                                                          large amount of rural land through leases with
                                                          communities and government institutions, at
                                                          least a tenth of Southern Sudan. Security
                                                          analysts and humanitarian organizations
                                                          warned that even as reconstruction gains a
                                                          footing, this is exposing the country to
                                                          possible food problems and conflicts in the
                                                          coming years. Over the past four years, foreign
South Sudan got independence on July 9, 2011              interests sought or acquired 2.64 million
following nearly 50 years of war with Sudan               hectares (26,400 sq. km) in the agriculture,
and millions of deaths. Independence for                  forestry and bio fuel sectors alone; an area that
South Sudan was declared six years after it               is larger than the whole of Rwanda. As per
signed a peace agreement in 2005 to end a                 World Bank`s report, Africa‟s population is
decade-long war with Sudan. Abyei is very                 expected to reach 1.4 billion by 2025 and most
rich in oil resources and thus is the                     of the arable land in Africa is already leased to
controversial region between Sudan and South              multibillionaires all over the world.
Sudan; it is still not decided to which country
the Abyei region belongs. It is already
reiterated by Omer Al-Bashir of Sudan that
any attempt by the new state in South Sudan to
impose a unilateral reality in the hotly-
contested region Abyei could potentially lead
to a war with the South.

Official language of the country is English as
it is one of the largest spoken international
                                                          Now the point is that how the African
language and official language in many
                                                          countries‟ government will put some polices to
countries including India.
                                                          develop the people of the country rather than
Sudan has planned to join the East Africa                 feeding world population at the expense of its
league and India is also planning to have an              own people. MNEs need a close watch on the
agreement with East African countries. South              policies especially distributive risk in the
Sudan is very rich in oil resources and                   African countries. But chances of a
agriculture. Indians and Chinese firms have               catastrophic political risk are less as African
already invested a lot in African markets.                countries started giving importance to
However, the Indian companies are spending a              international relations and trade.
lot on training local people than their Chinese

21 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
MNEs operating in Africa must have a holistic
                                                          approach in conducting business and must
                                                          include local people in the operation of the
                                                          business and should concentrate more on
                                                          training and developing the local community
                                                          to have long term presence in African
                                                          countries.




  “South Sudan gained independence from Sudan as an outcome of a peace
  deal that ended Africa's longest-running civil war”
_________________________________________________________________________________




                                     Did you know?

                              Bretton Woods Agreement
  An agreement among IMF countries to promote exchange-rate stability and to
  facilitate the international flow of currencies


                                        Calvo Doctrine
  A foreign policy doctrine that states that the country in which an investment is
  located has jurisdiction over that investment disputes if any arising with foreign
  currency are required to be resolved in national courts under national government.




22 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
Sir Richard Branson

|Swati Moolchandani, Swetaleena Das (PGDM–IB 11-13)

                                                          rules and regulations, and seeing the energy of
                                                          student activism in the late 60's, he decided to
                                                          start his own student newspaper and it was an
                                                          overnight success. This was the stepping stone
                                                          in his entrepreneurial journey.

                                                          Richard Branson has created one of the most
                                                          recognizable brands in the world. In Britain
                                                          where he focuses much of his attention,
                                                          Branson has managed to "Virginize" a very
                                                          wide range of products and services. The
                                                          variety of business includes Virgin Atlantic,
                                                          Virgin Megastores, Virgin Books, Virgin
                                                          Credit Card, Virgin Holidays, Virgin
                                                          Trains, V2 Music, Virgin Active and Virgin
A billionaire businessman, Sir Richard                    Galactic.
Branson is the founder and CEO of the mega-
corporation known as the Virgin Group.                    There are plenty more businesses that wear the
Branson is a harbinger of the Virgin publicity            Virgin name throughout the world and there
machine and has made himself one of the best-             will probably be more to come as Branson is
known businessmen around the world.                       always looking for an interesting business to
                                                          start. One important element in Branson's
                                                          success is his belief in delegation. His Virgin
Richard Branson was born on July 18, 1950, in             record company, now divested, was a perfect
Blackheath, London. Branson was educated at               example of how he organizes his many
Scaitcliffe School (now Bishopsgate School)               ventures.
until the age of thirteen. He then attended
Stowe School until the age of sixteen.                    Branson is also inclined towards philanthropy
Although he had suffered from dyslexia since              and various initiatives taken by him are a
an early age but that did not come in his way             testimony to it. He's pledged the next ten years
to showcase his ability to connect with people.           of profits from his transportation empire (an


 “Virgin Group is an organization driven on informality
 and information, one that is bottom heavy rather than
 strangled by top level management.”
While in school, he scored terribly in IQ tests           amount expected to reach $3 billion) to the
and memorizing words were a nightmare for                 development of renewable alternatives to
him. Frustrated with the rigidity of school               carbon fuels. Another initiative of his is called


23 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
the Virgin Earth Challenge, where a cash                       “Losing My Virginity: How I've Survived,
award of $25 million prize goes to the                         Had Fun” and “Made a Fortune Doing
individual who comes up with an                                Business My Way” to name a few.
economically viable solution to the greenhouse                 During his career his efforts have been
gas problem.                                                   recognized and awarded. He has been
                                                               felicitated with esteemed awards like an
Branson is also known for his unique character                 honorary degree of Doctor of Technology
and leadership styles, one who is not afraid to                from Loughborough University in 1993.
take risks, and believes that people are the                   Branson was awarded with the Knighthood in
foundation to company's success. He is truly                   1999 for his contribution to entrepreneurship.
of the people, by the people, for the people-
                                                               In January 2011 Branson was also awarded the
showing traits of a democratic leader. He                      German Media Prize (organized by "Media
carries a notebook in his pocket all the time                  Control Charts"), previously handed to former
just in case he hears something interesting                    U.S. president Bill Clinton and the Dalai
from people that he interacts with on any level                Lama.
be it an employee, friend, business partner or a
                                                               Branson is full of passion and believes in
complete stranger. He feels that good ideas                    living life to the fullest. Since 1985 he has
can come from anywhere and anytime. He has                     been getting his adrenaline rushes through
said before, however, in spite of the above                    world record breaking attempts by boat and
facts, he always maintained the authority to                   hot air balloon. Several distance and speed
take top decisions which involved high risk                    records have been attempted and achieved, but
and long term impact. He also stresses on the                  his attempt to be the first person to
importance of being a regular guy and making                   circumnavigate the world in a hot air balloon
your employees feel important. He feels that                   was never achieved. Branson makes each
                                                               record attempt a media event with his Virgin
praise goes much farther than criticism and he
                                                               logo prominently displayed during every
likes to make sure his people that work with
                                                               launch, which has been an excellent source of
him are taken care of. One example of this was                 free advertising and brand placement for
when he won a lawsuit against British Airlines                 Virgin.
and was awarded $500,000 he divided the
compensation amongst his staff.                                "Sometimes I do wake up in the mornings
                                                               and feel like I've just had the most incredible
Richard Branson has also pen down his                          dream. I've just dreamt my life."- Richard
thoughts and life experiences in books. Some                   Branson
of his best books include “The Adventure of
Business”,     “Branson      on     Branson”,
                                    -----------------------------------------------------------------------------------------
                                    ---------------------------------------------------




24 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
Events at International Business Society
                                           @SIMSR

On 7th July 2011, we had the privilege of
attending an interactive session with Mr.
Prabhakar Dalal, Executive Director at EXIM
bank. Mr. Dalal with his varied experience and
expertise on Indian Banking Sector enriched
our learning to a very large extent. He also
shared with us anecdotes which were not only
relevant but also served as food for thought,
for students who would be future managers.
He also took up questions pertaining to the
topics covered and attended them in great
detail from a government institution‟s
standpoint.                                                       Mr. Prabhakar Dalal with Prof. C. P. Joshi




                                                          We had with us at SIMSR, Mr. KCP Patnaik;
                                                          Commissioner of Income Tax Department, to
                                                          talk on International Transfer Pricing and
                                                          International Taxation on 23rd July 2011. His
                                                          vast knowledge of the subject augmented our
                                                          classroom learning, and as students of
                                                          International Business we could relate even
                                                          better with the topics he touched upon. The
                                                          students also enthusiastically interacted with
                                                          him, getting better insights into International
                                                          Transfer Pricing. Prof. CP Joshi, Program
                                                          Coordinator, PGDM (IB) and Dr. R. K.
                                                          Pattnaik, Faculty SIMSR participated in this
                                                          interaction.
                 Mr.K.C.P.Patnaik




25 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
26 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
27 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1

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E globuzz vol ii issue i

  • 1. 0|e-Globuzz,Vol II Issue I July-Sept‟11
  • 2. Foreword Dear Readers, We are pleased to present to you the 6th issue of e-Globuzz, the quarterly e-periodical of International Business Society (IBS@SIMSR). IBS@SIMSR is organizing the first International Business Conference on Saturday 24th September, 2011. While the detailed program will be communicated to you separately, please mark this important date in your calendar and be there at this conference. The features in this issue include coverage on the business leader Sir Richard Branson – CEO of UK based Virgin group, country focus on Australia, sector focus on FMCG & alumni speak by Ms. Kirti Shukla (PGPIB 2002-04) – Manager – API Commercial Global Sourcing, Sandoz Pvt. Ltd. The articles cover a wide range of International Business topics and current affairs. During the last 2 months, IBS@SIMSR organized important interactions with two distinguished experts – Mr. P. R. Dalal, Executive Director, EXIM Bank & Mr. K. C. P. Patnaik, Commissioner- Income tax, Government of India. Both these interactions were highly rewarding and have been covered under Events@IBS section of this issue. Like in the previous issues, articles in this issue have been largely contributed by SIMSR students. It has been our endeavor to have articles from SIMSR alumni, faculty and corporate executives from leading companies engaged in International Business to give e-Globuzz a richer and broader perspective. We hope you like this issue of e-Globuzz. Look forward to meeting you at The First International Business Conference on Saturday 24th September‟11. Prof. C. P. Joshi Faculty Mentor-IBS@SIMSR Program Coordinator PGDM-IB i|e-Globuzz,Vol II Issue I July-Sept‟11
  • 3. Faculty Mentor VOL II ISSUE I July – Sept ‘11 Prof. C. P. Joshi Company In Focus: 1 General Motors Editors 3 Sector in Focus: FMCG Manvinder K Sodhi Expert Talk: 7 Prerna Makhijani Global Sourcing Country in Focus: 10 Australia International Finance: 13 External Commercial Designers Borrowing v/s Foreign Institutional Investments Swetaleena Das Challenges of 15 Communicating with a Vishu Kartik Global Workforce International Logistics 17 Factors and Trend Setters Alumni Speak Circulation 19 Pranshu Soni 21 International News Gurpreet Kaur Business Leader 23 Sir Richard Branson Events @ IBS 25 All the views expressed in this e-periodical reflect the personal opinions and views of the authors and do not reflect IBS@SIMSR views. ii | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 4. General Motors |Vaibhav Palaye (PGDM-IB 10-12) Company Overview Brazil, China, Colombia, South Korea, Spain, Sweden, Thailand and Vietnam. In addition, it General Motors is an omnipresent company also has assembly, manufacturing, distribution, headquartered in Detroit, United States, a offices and warehousing operations in 55 other company so essential to the overall health of countries. the U.S economy that it spawned the phrase “As GM goes, so goes the nation”. Tracing its Company Financials For the year ending 2010, GM‟s sales were to the tune of $135, 592 million. On February 24, 2011, General Motors reported its first full- year profit since 2004. It had an option of carrying forward previous losses to reduce tax liability on future earnings. It earned $4.7 billion in 2010. The Wall Street Journal estimated the tax break, including credits for costs related to pensions and other expenses can be worth as much as $45 billion over the next 20 years. Brand Variety roots back to 1908; GM currently employs 209,000 people in every major region of the GM and its strategic partners sell and service world. Long known for the manufacturing of its vehicles through the following brands cars, trucks and automobiles, General Motors worldwide: Buick, Cadillac, Chevrolet, GMC, has also been engaged in finance and Daewoo, Holden, Isuzu, Jiefang, Opel, insurance. However, most recently the global Vauxhall and Wuling. recession had a devastating impact on its cash Bankruptcy Period flows, financial conditions and operations. To survive, the company had to accept a GM faced one of its worst crises as a part of government bailout plan. the global financial meltdown in the year 2008-2010. It was weakened by a substantial Global Presence increase in the prices of automotive fuel, GM does business in more than 120 countries. linked to the 2003-2008 energy crisis which It produces cars and trucks in 31 countries and discouraged purchases of sport utility vehicles sells and services these vehicles in various (SUVs) and pickup trucks which have low fuel other countries. GM‟s largest national market economy. The popularity and relatively high is China, followed by United States, Brazil, profit margins of these vehicles had United Kingdom, Germany, Canada and encouraged General Motors to make them Russia. General Motors truly has an their primary focus. With fewer fuel-efficient international presence with factories in Poland, models to offer to consumers, sales began to Russia, South Africa, Ecuador, Egypt, slide. By 2008, the situation had turned critical Germany, Argentina, Australia, Belgium, as the credit crunch placed pressure on the 1|e-Globuzz,Vol II Issue I July-Sept‟11
  • 5. prices of raw materials. Facing financial its operations and finances with the losses, GM reduced its operations in many government bailout. Thanks to the factories and drastically reduced employment restructuring, GM in 2010 posted net profits levels. Eventually General Motors filed for and positive cash flows. The company was Chapter 11 bankruptcy protection as part of listed on major stock exchanges on November the Obama administration‟s plan to shrink the 18, 2010 with the world's largest IPO. The automaker to a sustainable size and give a money realized from the IPO was used to majority ownership stake to the federal payback US government. After the IPO, US government. government's stake in the car maker has fallen to about 40 per cent from its prior 61 per cent. Comeback after Bankruptcy Future Outlook After the bankruptcy debacle which dented GM‟s credibility to a great extent, the General Motors will continue to recover company started working its way back. As part market share and aggressively promote the of the company reorganization, the content and launch of its extended-range electric vehicles. the structure of its brand portfolio was The company will also continue to pay back reorganized. Some nameplates like Pontiac, the government ahead of schedule. Although Saturn, Hummer, and service brands like bankruptcy eliminated much of the company's Goodwrench were discontinued. Others, like debt, it is ignoring the company's massive Saab, were sold. They streamlined the product pension obligations. The huge pension liability line to five brands. The U.S. government is a red flag and it may land General Motors in infused $60 billion to make sure GM had the trouble in future, if proper provision is not resources to restructure in bankruptcy. With made for the same. Thus, the road ahead is not financing partially provided by the US easy for GM but its CEO, „Ed Whitacre Jr‟ Government, GM successfully restructured along with his team is confident of putting up a good show in the future. Did you know? Andean Community It is a South American forum of economic cooperation among Bolivia, Colombia, Ecuador and Venezuela. It was established in 1969 and it works to bring Andean sub regional integration, promote external projection, and reinforce the actions connected with the process. 2|e-Globuzz,Vol II Issue I July-Sept‟11
  • 6. FMCG Sector in Emerging Economies | Mahesh Kulkarni (PGDM-IB 10-12) Business landscape of FMCG sector is not spending in Japan grew at a compounded only expanding but also becoming more annual growth rate of 1.4% over 2005-2010 competitive across the world over the last and it is forecasted to remain at the same rate decade. The sector is a part of the broad over the period 20010-14. FMCG sector in classification called consumer goods in Middle East and African region has the future international context, which includes potential for MNEs with a downside political consumer durables, semi durables and risk. consumer packaged goods. In Indian scenario, consumer packaged goods is popularly known as fast moving consumer goods which majorly includes Household care, Personal care, Foods and Beverages. There is a global economic imbalance between western and eastern world. Traditionally export dominated countries (like China, Japan, and South Korea) have to focus on domestic market instead of export market. Similarly western countries should concentrate on export led growth instead of focusing on depleting domestic demand. Interest rates are becoming relatively lower in developed economies (US, Source: AC Nielson UK) compared to emerging economies. This is leading to increased outflow of capital to According to Nielsen, the growth in Europe is developing economies, where there is a also not encouraging; it ranged from 0.9 % in surging demand especially in consumer goods Finland to 12.4 % in Turkey. Among the big sector. On the other hand, this is leading to five economies, France topped the group with inflationary pressure. Central banks are trying 2.7 % nominal growth, followed by Spain to contain inflation rates by raising the interest (+2.4%) and the UK (+2.3%). Italy recoded rates. 0% growth, while Germany declined 4%. The Czech Republic and Slovakia continued to USA, which is considered to be the major recover after several challenging quarters. market of FMCG sector, had a negative Ireland, however, which had shown new signs growth during the year 2009 due to recession of life at the end of 2010, posted nominal and in the last fiscal it has just reached a growth of just 1.2 % primarily due to rising positive figure of around 1%. The scenario in value growth. Irish consumers continue to be other developed economies like Japan is also quite pessimistic about the economy, the state not optimistic. Recent tsunami has caused a of their personal finances and job prospects. short term jerk in Japan‟s economy. Total 3|e-Globuzz,Vol II Issue I July-Sept‟11
  • 7. “FMCG sector in India would touch a market size between Rs.4,000 to Rs.6,200 billion” Low penetration rates Many of the FMCG product‟s penetration rates are very low in emerging countries like China, India, Indonesia, Malaysia and Source: Nielson Retail Index Thailand, which acts as a significant driving factor for attractiveness of FMCG sector. As APAC region which consist of emerging per data, India has the lowest penetration level economies like Philippines, Vietnam and for products like Skincare, Shampoo and Indonesia have showed a double digit growth. Toothpaste, which makes it the most attractive The whole spectrum is led by China and India consumer good segment amongst all Asian where the volumes are large. Major global countries. FMCG companies have already realized the potential and are investing heavily in these respectively over the next five years (CLSA- markets. Rising middle class and low Mr- Mrs-Asia-2010). penetration rates of the FMCG products act as the major driving factors for attractiveness of Per Capita Consumption in US $ FMCG sector and are discussed below. Per Capita Consumption in US $ Category/Country Skin Care Shampoo Toothpaste Large populations and rising income levels China 3.2 1 0.5 Indonesia 0.8 1.1 1 Emerging market countries especially China, India 0.3 0.3 0.4 India and Indonesia have the largest Malaysia 7.4 2.7 2.9 populations in Asia and their disposable Thailand 7.7 2.4 2 incomes will grow at the fastest rates in the Source:MOSL region. Middle class in these countries is Source: Motilal Oswal Securities Ltd. expected to grow at 11%, 19% and 15% 4|e-Globuzz,Vol II Issue I July-Sept‟11
  • 8. Indian Scenario Higher Penetration of the Rural Population: For nearly half of the largest Indian FMCG sector is pegged at around $30 FMCG categories, rural India now billion (in FY10). It is the fourth largest sector contributes more to their growth than in the economy and it constitutes 2.2 % of urban. According to a McKinsey Global India„s GDP. This sector has reported a steady Institute (MGI) study “The Rise of India‟s sale CAGR of 11.2% over FY00-10 and an Consumer Market”, the total consumption annual volume growth of 8.5% (AC Nielson). in India is likely to quadruple making As per a recent study conducted by Booz & India the fifth largest consumer market by Company, FMCG sector is expected to grow 2025. Urban India will account for nearly in the range of 12% to 17% up to 2020 and 68 per cent of consumption growth while would touch a market size of Rs.4,000 to rural consumption will grow by 32 per Rs.6,200 billion. cent by 2025. Government Policies for developing favorable business environment for FMCG sector: India has enacted policies aimed at attaining international competitiveness through lifting of the quantitative restrictions, reduced excise duties, automatic foreign investment and food laws resulting in an environment that fosters growth. 100 per cent export oriented units can be set up by government Source: AC Nielson, News articles approval and use of foreign brand names India’s Country Attractiveness is now freely permitted. FDI Policy: Automatic investment Increasing Young Population: India has a approval (including foreign technology population with a median age of 25 years agreements within specified norms), up to as compared to 43 in Japan and 36 in the 100 per cent foreign equity or 100 per cent US. Along with a large population and for NRI and Overseas Corporate Bodies rapidly changing consumer preferences, (OCBs) investment, is allowed for most of India has translated into a large market the food processing sector except malted opportunity for FMCG players. The youth food, alcoholic beverages and those segment (10–24 years age group) reserved for small scale industries (SSI). constitutes nearly 25 per cent of the 24 per cent foreign equity is permitted in population and is of significant interest to the small-scale sector. Temporary all FMCG companies (IBEF, Advantage approvals for imports for test marketing India FMCG, 2011). can also be obtained from the Director Rise in Disposable Income: From the General of Foreign Trade. current census it is found that India's per capita income has either just about or will soon cross the $1,000-mark (Times of Intensifying Competition in FMCG India). The precise timing matters less Industry than the implication of the achievement. P&G launched Tide Naturals (mid/low Currently, the average Indian spends about priced detergent), cut shampoo and 48%, also the majority, of his total income feminine hygiene prices by 15-20%, on groceries (40%) and personal care reduced Mach3 prices by 40% and products (8%). 5|e-Globuzz,Vol II Issue I July-Sept‟11
  • 9. launched Gillette Guard at Rs15. Olay employment, the FMCG sector has a lot to White (skin care) comes in a Rs15 sachet. gain from Union Budget 2010-11. GSK launched instant noodles (Foodles), an energy drink (Lucozade), a health Focus on rural lending and increase in snack (Nutribar) and biscuits. capital of rural banks will help farmers‟ PepsiCo, Danone and Kellogg entered new access to cheap loans. Further, extension of repayment of loan and concession for categories, often nurturing them from timely repayment helps reduce the burden scratch. on farmers. Kraft's entry could be a major Various schemes for rural development development as its portfolio will compete will help improve the living standards in with Britannia, Nestle and Amul. the rural area and help provide better Domestic players like Marico (functional access to the rural heartlands. foods, hair oil), Dabur (skin care, CHD) Readjustment of tax slabs will help and Emami (hair color, personal care) are increase the disposable income in the entering new categories in search of hands of consumers. growth drivers. Concessional duties and exemption of service tax will help boost setting up of Budget Impact on FMCG Sector cold storages, cold units and refrigeration units. With higher disposable income in urban Reduction of excise duty on sanitary households and a significant portion of the napkins and diapers will help reduce union budget allocation towards the prices on these items. development of the rural sector and rural Did you know? Nordic Council A regional alliance was established in 1952 among Norway, Sweden, Finland, Denmark, and Iceland that is dedicated to cooperation among the Nordic countries. This has led to a common labour market, social security, and free movement of citizens across borders 6|e-Globuzz,Vol II Issue I July-Sept‟11
  • 10. Global Sourcing- Changing face of Globalization |Corporate Article by Kirti Shukla, Manager – API Commercial Global Sourcing, Sandoz Pvt. Ltd. I drive a Mercedes Benz wearing a Versace me service/ develop technology overcoming jeans and Nike T-shirt, carrying an Apple my limitations or just help me concentrate on iPod, fiddling with my Blackberry, typing my other factors thus helping me expand and be Facebook status profitable at business? It does not matter if the when signal turns supplier is in my country or in any other part red. My Louis of the world. I source from you and sell to you Vuitton bag lies in and yet make money, funny but true. the back seat and I head towards Hard This gives us a kind of abutment to the basis Rock Cafe looking of Sourcing concept although this is not the at my Rolex watch only factor. If we look back and see, the just to check if I am not late, I guess I have process of globalization started with enough reason‟s to be called globalized in all developing countries exporting cheaper respects. products to developed nations where cost of production had gone abnormally high due to Well here „I‟ is not literally me various factors. But over a period of time this (unfortunately!) but a high end consumer in process has evolved into a much bigger India, China, USA or anywhere on this globe phenomenon called “Global Sourcing”. With and is connected to the world. The brands vary time and changing trends, world over based on purchasing power and preference, but procurement or buying has become one of nonetheless massive consumerism is the new those key elements that decide future mantra today. strategies and vision of all large cap and small cap companies. Physical distances are no longer important even for a seller, considering companies have In simple terms, Global sourcing is no more access to markets of countries far and wide. As just an import / export business for companies a company in business, I want to penetrate into comprising of a small chunk of their business every market, deliver a high quality product initially; but has now actually evolved into a from which I derive maximum profit and much important sourcing tool that decides the customer loyalty. If my location is hindering overall strategy for any organization that my business model because of high overheads, wants to operate globally by either being labor cost, inability to produce volumes etc. present in other countries or by simply and also as it‟s impossible for me to be sourcing few products or services from best completely vertically integrated and make available sources in different countries. As a everything which is used in my product; what strategy it is helping companies in all am I supposed to do? Search for suppliers who significant sectors to operate with lesser costs can make my product/ part of the product/ give and get best quality products /services. 7|e-Globuzz,Vol II Issue I July-Sept‟11
  • 11. “With each new change there come some challenges, which are to be dealt with same finesse as change itself.” The company outsources those manufacturing since long been the key outsourced human resources and capabilities or resource for USA. services where the suppliers have a competitive Majority of the advantage, e.g. greater companies in all sectors scale, fundamentally lower currently talk about the cost structure or stronger concept of Low cost performance incentives. It country sourcing and uses outsourcing India and China remain to proactively through a be the biggest hub for stronger focus on the core sourcing. Be it business areas as a way to pharmaceuticals, textile, improve manufacturing performance, generate IT, automobiles, employee commitment and consequently consumer goods, toys, technologies, services, increase competitiveness and profitability. R&D etc., everyone has geared up to manufacture and supply to bigger business giants. Contract manufacturing is a concept If we look at developing countries, they are mostly used by companies who wish to focus becoming more flexible in terms of their on their branding and product portfolio. export policies and benefits offered to Therefore they transfer technologies or ask the manufacturers to be a part of the global smaller player to manufacture the product market. Export oriented units, FTZs, DEPB itself for them. Another approach to this is scheme, EPCG, deemed exports are all joining hands with local players who are incentives given to Indian manufactures by strategic suppliers. As the gates open for 51% government of India to help in exports. FDI in Indian retail sector we will for sure see lots of mergers and joint ventures taking place. Let‟s take a similar example, today if we shop for souvenirs in USA or a similar tourist place Countries like China, India, South Korea and in Europe we can buy merchandise which Vietnam might be ranked higher on FDI flaunt the name of country in which it was investments but countries like Hong Kong, purchased but as we read the small tags and Singapore and Ireland are ranked much higher bar codes one can find out, „Made in India or for being more competitive in terms of ease of China‟ most of the time. The trend somehow doing business with these countries. These picked up in a big way from IT companies countries have more relaxed policies for which started sourcing software development foreign exchange regulation, taxation and from low cost countries. Then the concept of other government policies which facilitate BPOs and KPOs was invented and is still companies from other countries to carry out thriving. Today there is no limit as to what all their operations hassle-free. Competitiveness can be outsourced. Right from R&D on these grounds has helped countries like technologies to people and services, Hong Kong to become a commercial hub and everything today can be procured. In fact, a global destination for many companies. engineers from reputed institutes of India have But with each new change there comes some challenges, which are to be dealt with the same 8|e-Globuzz,Vol II Issue I July-Sept‟11
  • 12. finesse as change itself. With each leap of floods effect the economy of a country, globalization and open economies, comes the making sourcing a tough activity. challenge of integrating these economies seamlessly. Business carried out between two All these factors need to be seriously companies situated in two different countries considered while drafting a sourcing strategy has direct impact on their respective for a broader timeframe. As sourcing is now economies. Since the quantum of business becoming the backbone of entire business carried out between most of the major models there are various sourcing tools which companies are of much larger size, it can have are designed and utilized by souring a direct impact on the commercial setup of the professionals in order to make the business country in which that company operates. So in plan. I'm sure with more companies and this scenario where economies are open to countries open to source globally, it would foreign players and huge transactions take ensure that customers in each country place across these countries, economies need are benefitted and better served by the to be very well administered so as to avoid any strategies devised. external influence affecting their overall well- Of course everything has its own boons and being. In recent past there have been many banes, Global sourcing too has lots of benefits countries which have been at the receiving end but a miscalculated step in this arena can lead of bad administration at home due to which to huge business losses. Still, the concept has they had to face difficult situations. Hence already taken off in full swing and will sure be now companies are not only evaluating their increasing. vendors‟ economic well-being but are also evaluating the commercial, political and social environment in which that company operates. From fluctuating currencies, to changing policies, natural calamities, political unrest and even climatic conditions like bad monsoons or 9|e-Globuzz,Vol II Issue I July-Sept‟11
  • 13. Australia |Kapil Jain (PGDM-IB 10-12) Australia, officially known as Commonwealth Weather of Australia is an independent nation within the Commonwealth. It is a country located in Much of Australia has a continental climate. the Southern Hemisphere which comprise the The temperatures get hot during the day, and mainland of the Australian continent, the then drop considerably at night. Australia is island of Tasmania and numerous smaller also very arid and gets very little rain. islands in the Indian and Pacific Ocean. The capital of Australia is Canberra, which is in the Political System Australian Capital Territory (ACT). Australia is an independent nation within History the Commonwealth The first inhabitants of having Federal Australia were the Parliamentary Democracy. Aborigines, who Queen Elizabeth II of the migrated there at least United Kingdom, the head 40,000 years ago from of the Commonwealth and Southeast Asia. There the hereditary monarch, is may have been between the head of state and is half a million to one represented in Australia million Aborigines at by a governor-general. the time of European settlement; today about The governor-general is appointed by the 350,000 live in Australia. Australia is still part monarch on the recommendation of the prime of the British Commonwealth. minister and head of government. The governor-general represents the monarch's Society and Culture interests in Australia. Even today, Australia is heavily influenced by Currency its British and European origins. Although Australia has no official language, English is Australia has had a freely floating currency so entrenched that it has become the de facto since 1983. The Reserve Bank of Australia national language. Australia has no state (RBA) restricts its intervention in the currency religion. Freedom of religion is protected market to smoothing out short-term under Australian constitution with 19% of disturbances, in the form of currency buying population following no religion and the rest and selling operations, rather than attempting follow mostly Christianity. All children to fix the value of the Australian dollar or receive 11 years of compulsory education offset underlying market trends. from the age of 6 to 16 (class 1 to 10), contributing to an adult literacy rate that is Economy assumed to be 99%. Culture has been strongly influenced by the Anglo-Celtic western Australia is the 13th largest economy in the culture. world according to nominal GDP (current 10 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 14. prices) and the 17th largest according to GDP Business Opportunity (PPP). In the past two decades, Australia has enjoyed a period of uninterrupted economic Australia was ranked third in the 2011 growth – an average of 3.3% in real GDP Economic Freedom Index behind Hong growth annually. In 2010, Australia‟s GDP Kong and Singapore and continues to provide was distributed as follows – agriculture an ideal environment for business. (3.8%), industry (24.9%), services (71.3%). Australian interest in India and Indian business As with most advanced economies, Australia has phenomenally grown in the past few years. has a dynamic service sector. This includes Apart from the cost advantage, Australia's industries such as banking, insurance and extensive skill shortage has been the major finance; the media and entertainment driver for many Australian companies seeking industries; consulting, tourism and retail; products and services from India. In the past services provided by government, such as two years, over fifty Indian companies have education, health and welfare; and other also set up offices in Australia and are doing personal and business services. While the business successfully. service industry remains the backbone of The agriculture sector in India can capitalize Australia‟s economy, Australia‟s mining on the Australian post-harvest technology and industry has been the catalyst for economic highly sophisticated farm management system growth in the past decade. Large quantities of to bring down the minerals and resources can be found in Australia. Australia has the world‟s largest resources of recoverable brown coal, lead, zircon, nickel, tantalum, uranium and zinc, and ranks second in the world for bauxite, copper, gold and silver. Today, Australia is ranked 19th in the world for both imports and exports. Foreign Relations Along with their relationship with China, Australia holds multiple free trade agreements with numerous other countries such as the US, Singapore, Chile and Thailand. However, losses, which were 30% to 40 % and can Australia‟s most notable trade partner is New achieve self-sufficiency in the sector. Zealand. The Australia New Zealand Closer Huge potential for Indo-Australian Economic Relations Trade Agreement cooperation exists in infrastructure (ANZCERTA) has greatly integrated both development including roads, ports, airports economies and there are now plans to create a and railways; power sector; mining; oil and single Australasian economic market by 2015. natural gas including LNG; biotechnology; Australia is also member of numerous drugs and pharmaceuticals; information organizations such as APEC, the G20, WTO technology; water management, soil and OECD. conservation and waste disposal; food processing and agribusiness; film and Time Zone Difference television; processing of gems and jewelry; tourism; and education. Australia is 4.5 hours ahead of India. 11 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 15. India – Australia Relations Australia mainly exports mined and agricultural goods to India, while India's chief Both countries are members of the exports are pearls, precious and semi-precious Commonwealth, founder members of the stones, textiles and clothing. Over 97,000 United Nations and members of the Indian Indian students enrolled in Australia in 2008, Ocean Rim – Association for Regional representing an education export of a$2 Cooperation (IOR-ARC), ASEAN Regional billion. But, in 2009-10 attacks on Indian Forum (ARF) and dialogue partners with students strained the relations between the two ASEAN. nations. The full potential of Indo-Australian They both have a free press and an trade and economic relations has not been independent judicial system; the English realized and there are considerable language is an important link. Cricket is a opportunities towards their consolidation. significant element in awareness at the popular level. Road ahead Australia is India's ninth largest source of imports. Over the past five years, India has The opportunities in Australia are diverse been the fastest growing market for Australian across multiple industry sectors including long exports. Investments have been growing established resource and commodity sectors, rapidly with Australia represented through an as well as relatively recent interest and activity increasing Australian company presence on within the services sectors. the ground in India, and with increasing Australia and India have been working to investment by Indian companies in Australia, develop a bilateral free trade agreement in particular in the resources, IT, focusing on areas of complementarities and infrastructure, manufacturing, financial working to find balance in areas to be further services, biotechnology, clean energy, tourism developed. A feasibility study has been and hospitality sectors. completed for the Free Trade Agreement. Some of the Australian companies operating in Going forward Australia is well positioned to India are Cartridge World, INCITE Group, complement India‟s strong economic growth. MyFactroy India , Pitcher Partners while some of Indian companies in Australia are Aditya Birla Group, Lanco Infratech Ltd, A.V. Thomas & Co. Ltd, Adani group, Infosys, Tata consulting, Satyam. 12 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 16. External Commercial Borrowing v/s Foreign Institutional Investment |Ajit Kumar (PGDM-IB 10-12) External Commercial Borrowings (ECB) of USD 250 million can be raised for a refers to commercial loans in the form of bank minimum of ten years maturity. loans, buyers‟ credit, suppliers‟ credit, securitized instruments (e.g. floating rate notes Although, ECB is a wildly popular means for and fixed rate bonds) availed from non- raising funds by the Indian corporate at an resident lenders with minimum average inexpensive rate, the problem with ECB is that maturity of three years. Foreign Currency the borrower either carries a high currency risk Convertible Bonds (FCCBs) is an ECB or bears the cost of the hedging. instrument in which a bond issued by an The other alternative for raising funds by Indian company is expressed in foreign Indian corporate from foreign investors is to currency, and the principal and interest in allow foreign investors to subscribe to the respect of which is payable in foreign bonds issued by Indian corporate in rupee currency. denomination. The investor will subscribe to The recent defaults by a number of Indian Indian corporate and government bond and companies (especially in the mid-cap segment, can earn a higher rate of return, but at the same where fewer refinancing avenues are time, the foreign investors rather than the available), raise the question whether ECB is a Indian borrowers will be exposed to the prudent source of financing for the Indian currency risk. corporate. Through the ECB route, Indian Keeping the above point in mind, the FII limit corporates can raise foreign currency at a for investment in corporate bonds has been much lower rate but are exposed to unlimited raised to USD 40 billion from USD 20 billion, currency risk if they keep their position as suggested by finance ministry in the 2011 vulnerable. However, a fully hedged position annual budget. will cease to have advantage of the interest rate differential. To attract FIIs to invest in Indian bonds, it‟s imperative to develop an efficient secondary Currently, an eligible borrower can access bond market in India which is currently ECB under two routes, Automatic route and lacking. The twelfth Five-Year Plan (2012- Approval route. The maximum amount of 2017) estimates an infrastructure spending of ECB that can be raised by an eligible borrower USD 1 trillion. The planning commission under the Automatic Route during one estimates that there is a gap of $100 billion financial year is USD 500 million and the that needs to be bridged from foreign sources. minimum maturity period should be three years. Under the Approval route, an additional Hence development of a competitive bond “Development to a competitive bond market is essential for infrastructure development in India” 13 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 17. market is essential for infrastructure Currently, the total outstanding corporate development in India, which in turn is bonds is just about INR 8 lac crore (or ~15% essential for sustaining a high GDP growth for of GDP) vis-à-vis INR 22.5 lac crore (or ~40% a longer period of time. of GDP) of government securities. Compare this data with other countries, where the Although the investments in the infrastructure outstanding corporate bonds accounts for 61% bonds will have a lock-in period of 5 years, of GDP in Korea and 37.5% of GDP in but raising the FII limits in corporate bond Malaysia. India's corporate bond market, about market is a welcoming step towards market 30% the size of China's, is failing to expand at development. the rate analysts say is needed for the The recent introduction of Credit Default government to meet its target of building Swaps or CDS products to cover the credit risk infrastructure. for corporate bonds is yet another positive To conclude, it could be said that much more move in this direction. CDS would further has to be done. Financial reforms like raising increase investor‟s interest in corporate bonds the Foreign Institutional Investment caps and and would be beneficial for the development introducing CDS are just a few initiatives in of the corporate bond market in India. that direction. __________________________________________________________ __________________________________ 14 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 18. Challenges of Communicating with a Global Workforce |Sushma C S (PGDM–HR 10-12) Globalization and its effects on the corporate this challenge only by adopting new business have changed the relationship approaches for communicating with the global between employer and employee. workforce. Creating an alignment of corporate goals and values become tougher when it has to be done across cultures and borders. It will have to be kept in mind that failure of communication strategy will have a catastrophic effect on the business outcome. With the bar of proficiency rising, the employees need to be trained adequately to take on the challenges of working in a The traditional relationship has ended due to distributed environment. English might prove changes in management practices which are to be helpful while dealing with clients and driven by changes in the environment of the customers in the USA and other English- business. Any kind of organizational change- speaking nations. The same skill fails to from introduction of new workforce program impress when it comes to European nations. to a change in business strategy like a merger Training in other languages becomes a or acquisition requires effective challenge to aid the employee and facilitate communication and trickling down of him to handle meetings or unexpected matters information from the top level to the lower with confidence. Recruitment for a global rungs of employees. With the advent of workforce also entails a similar challenge technology one can see the changes in every where segmenting the targets into clusters and sector of management. Although tailoring the communication for each specific communication has penetrated several levels group needs to be taken care of. due to the use of internet and people perpetually being online, it is still a topic of The HR department comes into focus for the concern not just for the Human Resources development of a framework or strategy to Department, but also for the senior ensure communication in a global scenario. management. Reinforcing the business strategies, policies and procedures is required in order to drive the With the rise of global economy and spread of message to a global workforce. But it should businesses around the world, teams and be made sure that these are in sync with the managers need to communicate around the culture of the workplace and does not hurt any world and not just around the corner. Around religious or traditional sentiments. Bringing all 70% of the global workforces are knowledge the departments and support staff on the same workers and they need to be sustained to have page becomes necessary in order to achieve a competitive edge. The organizations face the goals. The local business heads and the HR challenges in terms of linguistic, cultural, teams should be actively involved so that they religious, social and time-zone differences can completely understand the business among the global workforce. They can surpass 15 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 19. messages and effectively relay it to their local role when it comes to communication across colleagues. They can also help in maintaining boundaries. Although technology has helped the consistency of the messages that leave the to reduce the impact of time-zone differences, head office and reach the regional offices. it greatly depends on the infrastructure available at the various offices. Efficient One of the issues that keep re-surfacing in infrastructure needs to be built in order to every business is that of engaging the make the maximum use of technology for employees for better productivity. Employee communication. The future-looking managers engagement in a global workforce attains usually take full advantage of today‟s greater importance because it becomes technologies in order to conquer the language necessary to work in sync with employees and culture barrier. Innovations in technology spread across the world. An engaging have facilitated the ability to offshore many workforce not only increases the bottom-line, back-offices and call center services. Though but it also helps in better retention of high- this resulted in reduction of operating performing employees. Hence, effective expenses, it has given rise to the necessity to communication gets to make or train employees in various culture- break the situation. Aligning the related soft skills to cater a varied communication strategy with the customer base. objectives of the organization becomes a priority task for the In an international business management. Communication is scenario, virtual teams have one of the drivers of employee become a norm and communicating engagement and if done with them is a challenging aspect effectively, it can work wonders of the business. A standard format for the organization. With better for communication helps to negate leadership interaction, which includes CEO the absence of physical contact. Effective visits to various business units across the implementation of all these approaches globe, the organization can hope to have an depends on training, acceptance of protocols engaging workforce which is committed to the and the personal initiative taken by employees organization. But engaging a global workforce to make it a success. The global workforce is entails many challenges. Employee expanding and re-shaping every moment, thus engagement programs that work for one set of emphasizing the importance and participation employees in a country might prove to be of management in effective communication. useless with employees of another country. It Consistent transfer of knowledge, expertise requires thorough research into the cultural and critical capabilities is the most important and geographical details of each region to factor for the success of an MNC. HR know the employees. Things that motivate becomes the key resource for transferring employees in India who are collectivistic in these capabilities across the business units. nature will be different to those in the USA Sourcing of right people to fill overseas who are individualistic in nature. The positions, effective reporting systems for dependency of employee engagement on international assignments and preservation of culture needs has to be driven home by the both explicit and tacit knowledge will make management in order to succeed in retaining the task easier. employees. Communication across the business units and departments makes the Ultimately, the most successful companies in situation much more complex for the the world of business will be the one who can management. Technology plays an inevitable recognize the primary importance of effective communication in a workforce. 16 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 20. INTERNATIONAL LOGISTICS – FACTORS AND TREND SETTERS | M Iqbal (PGDM–IB 10-12) Introduction top are C.H. Robinson Worldwide, Con-way, Alexander and Baldwin, Hub Group etc. Globalization paved way for a myriad of Among the Indian top feature TNT Express, companies opening up in their foreign outlook. AFL, Gati, Safexpress, Ashok Leyland etc. The aftermath of the culmination of the Industrial Revolution witnessed large-scale Theory production of commodities and services. Many developed nations produced surplus quantities When we talk about logistics or supply chains, thereby creating friction in demand. However we ought to know the two basic types of advancement in technology (particularly supply chain models- Responsive and Efficient transportation) and communication enabled supply chains. Responsive type generally what is called Globalization, a breakthrough caters to the innovative products like jewelry, phenomenon that broadened the horizons of computer hardware, laptops, sanitary ware etc. hundreds of thousands of firms. Initially that have strict delivery timelines. In this case, Foreign Trade was seen as a potential cost, optimization of resources like labour and competitive edge for companies, which later transport overheads and route-economics are transpired to be just another feather in the hat of companies, which now is just an order- qualifying feature of companies. Every other company nowadays is interested in the overseas. Subsequently, logistics and logistics firms are trade-offs. Efficient supply chain type on the in the limelight, focus on them is gradually other hand has opposite features. Delivery increasing when considering the best timelines are relaxed but efficiency in the practicable business options. Another supply chain in terms of cost, labor and other significant merit of the logistics industry (or in resources is vital. Examples are fundamental that case any service industry) is that the commodities like food items having long inventory like trucks, carriers, containers etc. shelf-life, almost all FMCG products, (if owned) is a major asset that depreciates electronics (not on order) etc. Most of the top insignificantly over time, revenues are end logistics companies have tactically come consistent, and demand fluctuations are up with an integration of both types and have relatively less. In the long run at least, this area done wonders. Such companies manage to promises decent enough prosperity, if provide solutions to any and every logistics established well. European Union, U.S and issue in the country. They are better explained China have the highest money in foreign trade, in terms of another type of supply chain- a with $320 billion, $240 billion and $220 flexible one. billion respectively. There are 17 logistics companies in the Fortune 500, a tremendous In a nutshell, deciding the best in the logistics increase from 7 a decade earlier. Some at the industry is however an exacting pursuit. It 17 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 21. depends on the products to be transported. Trend Setter 2: Con-way, Inc There are several parameters on which companies can be evaluated on, like infrastructure of the company, providing end- to-end solution, type of supply chain (responsive or efficient), niche, prominence The International Freight and Logistics giant and growth etc. However, as argued by Con-way Inc. is again an inspiration, with Malcolm Gladwell in his book „Blink‟, a „thin- 400,000 customers and about 30,000 slicing‟ approach by narrowing down the employees, specialized in LTL (less-than- parameters to a suitable and optimum filter truckload) to full truckload and truck based on the concerned interests would rather brokerage. The strength of Con-way reflects in make decision-making easier. the dominant share of freight and Trend Setter 1: Ashok-Leyland transportation services on the U.S-Mexico route. They also provide a wide range of order winning innovative solutions to business strategies, accelerated order cycle times, tight supply-chain-control, reduced costs, improved inventory fulfillment etc. They have employed Ashok Leyland pulled in an 89% increase in the global 3PL solutions that address the most the net profits and 72% increase in the complex supply chain challenges. This is their revenues. Ashok Leyland is related to logistics competency and they justify it by excelling in as being a major player in the transportation of executing their strengths. Lean logistics with army equipment and military artillery for the emphasis on mistake proofing and reducing Indian Army. Serving as a co-chairman for and route-overlap has been their key area of years for Ashok Leyland, Mr. Hinduja had put proficiency. Con-way is an example of in tireless efforts in founding a long-term consistent change-adapting firm, precisely the relationship with the Indian Army, which bore flexible approach that we discussed earlier in fruit finally. A couple of years ago, Ashok this passage. Leyland went into a common venture with Japanese auto giant Nissan Motors which will Final word share a common manufacturing facility in Supply Chain management has taken a totally Chennai. With this, Ashok Leyland novel stance in the recent years with the metamorphosed into a powerhouse of vehicle advent of technological procedures of tracking production with more than 75,000 vehicles and GPS. Internationally, if one is looking at produced yearly. This enabled it to flourish in making a mark, latest practices need to be the logistics industry. The Comet 1611 truck deployed on the logistics front. Optimization is largely serves the logistics requirements. a result of a real-time visibility into the supply Ashok Leyland is an example of an Indian and delivery chain. The „one-size-fits-all‟ company setting world-class standards and approach is getting more and more obsolete leveraging itself to justify its status quo. and uneconomical. International companies are seeking a keenly tailor-made process for every business situation, simultaneously leveraging a legacy of supply chain experience and a deep bench of technology innovators. 18 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 22. Alumni Speak!!! |Editor: Atul Sinha (PGDM-IB 10-12) a long road ahead where I aspire to walk & run but never stop and for me the wheels which are and shall take me ahead are my basics & concepts learnt at SIMSR. Over the last seven years how have you leveraged your learning pertaining to IB? For two years we learnt concepts in international markets, cultures, business Ms. Kirti Shukla, alumnus of PGPIB (2002- requirements, policies, documentation, 04), is currently Manager-API Commercial strategies and much more. I was lucky to get a Global Sourcing at Sandoz Pvt. Ltd. She has campus placement & started with International also worked with Torrent Pharmaceuticals as marketing in pharmaceutical industry. So, Assistant Manager (2004-2006). Post- what all I learnt, I got a chance to relate from graduation in International Business led her to day one of my job. start her career in international marketing involving global markets. Of course in the beginning you need time to fit in the system and actually contribute but the Following is the excerpt from an interview background is what helps to excel. Switching with her. from Torrent Pharmaceuticals to Sandoz Pvt. Ltd was convenient because the profile of What were your expectations when you global sourcing here required a person who joined PGPIB at SIMSR in 2002? knew International Business and had worked The maximum percentage of students pursuing in international markets. I had both, thanks to MBA aspires to be well placed, I was no PGPIB & SIMSR. different. Yes, a course in IB somehow gave Today in global sourcing, I am responsible for wings to my dreams of getting a job which strategic sourcing and my understanding of the takes me across the world. PGPIB was a very export policies, export terms and shipping young course when I joined and we were just procedures gives me added advantage in the 3rd batch. Being a fresher, just out of negotiating with vendors & making relevant college, I was naïve to the corporate world and source plans for the business. The case studies for me SIMSR was an institute which I hoped & projects we did during the course on would help me learn basic concepts and pre- cultural attributes, international markets & requisites of business & for sure get me a job. global issues helped me picking up the global Today I can proudly & happily say that being business faster and today when I travel across in IB was one of the best things that happened the globe & interact with stakeholders of my to me. Even though the course was new, the project, who sit in various countries of the faculty was excellent & they guided us to the world, I feel it‟s easier because of my IB direction of forming a plinth strong enough to background. build our futures in the competitive corporate I think what helped the most in moving my world. I am still new to the industry & there is career was recognition which I carry being a 19 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 23. student of SIMSR and the IB course that was a confident that my learning and my attitude will step to catch up the escalator of international help me achieve my objectives. business. I still have lots to learn but I feel What do feel you should be the capabilities make your own groups and discuss them. and skills PGDM (IB) students should When applying for jobs try and focus on develop while at SIMSR? profiles being offered. Developing something what you have is easier rather than starting Education at a management college is all about from scratch, hence don‟t rush or panic if you concepts & application. Read! That‟s the buzz find difficult changing your sector or your word for everyone - journals, business package is not great, see what comes your way magazines, articles on international markets, and how best you can shape out of it. countries, current issues, biographies of entrepreneurs are a great source of learning. I believe, getting a job is easier but sustaining it & growing in it is what needs efforts. So the Also, stay positive and try to get less first job you get is not the end but the distracted. Don‟t just stick to the college beginning and from there how you mould your assignments, try and solve case studies career is all up to you. available on various websites and magazines, 20 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 24. International News |James Ganesh (PGDM-IB 10-12) Many important events took place in Africa in counterparts. Notably Chinese and Indian the last one year from unrest in Egypt to firms are operating in African continent with Libya`s demand for a separate nation, South different business strategies. Sudan which was recently formed from Sudan. A report by the Norwegian People's Aid shows foreign and domestic companies have acquired large amount of rural land through leases with communities and government institutions, at least a tenth of Southern Sudan. Security analysts and humanitarian organizations warned that even as reconstruction gains a footing, this is exposing the country to possible food problems and conflicts in the coming years. Over the past four years, foreign South Sudan got independence on July 9, 2011 interests sought or acquired 2.64 million following nearly 50 years of war with Sudan hectares (26,400 sq. km) in the agriculture, and millions of deaths. Independence for forestry and bio fuel sectors alone; an area that South Sudan was declared six years after it is larger than the whole of Rwanda. As per signed a peace agreement in 2005 to end a World Bank`s report, Africa‟s population is decade-long war with Sudan. Abyei is very expected to reach 1.4 billion by 2025 and most rich in oil resources and thus is the of the arable land in Africa is already leased to controversial region between Sudan and South multibillionaires all over the world. Sudan; it is still not decided to which country the Abyei region belongs. It is already reiterated by Omer Al-Bashir of Sudan that any attempt by the new state in South Sudan to impose a unilateral reality in the hotly- contested region Abyei could potentially lead to a war with the South. Official language of the country is English as it is one of the largest spoken international Now the point is that how the African language and official language in many countries‟ government will put some polices to countries including India. develop the people of the country rather than Sudan has planned to join the East Africa feeding world population at the expense of its league and India is also planning to have an own people. MNEs need a close watch on the agreement with East African countries. South policies especially distributive risk in the Sudan is very rich in oil resources and African countries. But chances of a agriculture. Indians and Chinese firms have catastrophic political risk are less as African already invested a lot in African markets. countries started giving importance to However, the Indian companies are spending a international relations and trade. lot on training local people than their Chinese 21 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 25. MNEs operating in Africa must have a holistic approach in conducting business and must include local people in the operation of the business and should concentrate more on training and developing the local community to have long term presence in African countries. “South Sudan gained independence from Sudan as an outcome of a peace deal that ended Africa's longest-running civil war” _________________________________________________________________________________ Did you know? Bretton Woods Agreement An agreement among IMF countries to promote exchange-rate stability and to facilitate the international flow of currencies Calvo Doctrine A foreign policy doctrine that states that the country in which an investment is located has jurisdiction over that investment disputes if any arising with foreign currency are required to be resolved in national courts under national government. 22 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 26. Sir Richard Branson |Swati Moolchandani, Swetaleena Das (PGDM–IB 11-13) rules and regulations, and seeing the energy of student activism in the late 60's, he decided to start his own student newspaper and it was an overnight success. This was the stepping stone in his entrepreneurial journey. Richard Branson has created one of the most recognizable brands in the world. In Britain where he focuses much of his attention, Branson has managed to "Virginize" a very wide range of products and services. The variety of business includes Virgin Atlantic, Virgin Megastores, Virgin Books, Virgin Credit Card, Virgin Holidays, Virgin Trains, V2 Music, Virgin Active and Virgin A billionaire businessman, Sir Richard Galactic. Branson is the founder and CEO of the mega- corporation known as the Virgin Group. There are plenty more businesses that wear the Branson is a harbinger of the Virgin publicity Virgin name throughout the world and there machine and has made himself one of the best- will probably be more to come as Branson is known businessmen around the world. always looking for an interesting business to start. One important element in Branson's success is his belief in delegation. His Virgin Richard Branson was born on July 18, 1950, in record company, now divested, was a perfect Blackheath, London. Branson was educated at example of how he organizes his many Scaitcliffe School (now Bishopsgate School) ventures. until the age of thirteen. He then attended Stowe School until the age of sixteen. Branson is also inclined towards philanthropy Although he had suffered from dyslexia since and various initiatives taken by him are a an early age but that did not come in his way testimony to it. He's pledged the next ten years to showcase his ability to connect with people. of profits from his transportation empire (an “Virgin Group is an organization driven on informality and information, one that is bottom heavy rather than strangled by top level management.” While in school, he scored terribly in IQ tests amount expected to reach $3 billion) to the and memorizing words were a nightmare for development of renewable alternatives to him. Frustrated with the rigidity of school carbon fuels. Another initiative of his is called 23 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 27. the Virgin Earth Challenge, where a cash “Losing My Virginity: How I've Survived, award of $25 million prize goes to the Had Fun” and “Made a Fortune Doing individual who comes up with an Business My Way” to name a few. economically viable solution to the greenhouse During his career his efforts have been gas problem. recognized and awarded. He has been felicitated with esteemed awards like an Branson is also known for his unique character honorary degree of Doctor of Technology and leadership styles, one who is not afraid to from Loughborough University in 1993. take risks, and believes that people are the Branson was awarded with the Knighthood in foundation to company's success. He is truly 1999 for his contribution to entrepreneurship. of the people, by the people, for the people- In January 2011 Branson was also awarded the showing traits of a democratic leader. He German Media Prize (organized by "Media carries a notebook in his pocket all the time Control Charts"), previously handed to former just in case he hears something interesting U.S. president Bill Clinton and the Dalai from people that he interacts with on any level Lama. be it an employee, friend, business partner or a Branson is full of passion and believes in complete stranger. He feels that good ideas living life to the fullest. Since 1985 he has can come from anywhere and anytime. He has been getting his adrenaline rushes through said before, however, in spite of the above world record breaking attempts by boat and facts, he always maintained the authority to hot air balloon. Several distance and speed take top decisions which involved high risk records have been attempted and achieved, but and long term impact. He also stresses on the his attempt to be the first person to importance of being a regular guy and making circumnavigate the world in a hot air balloon your employees feel important. He feels that was never achieved. Branson makes each record attempt a media event with his Virgin praise goes much farther than criticism and he logo prominently displayed during every likes to make sure his people that work with launch, which has been an excellent source of him are taken care of. One example of this was free advertising and brand placement for when he won a lawsuit against British Airlines Virgin. and was awarded $500,000 he divided the compensation amongst his staff. "Sometimes I do wake up in the mornings and feel like I've just had the most incredible Richard Branson has also pen down his dream. I've just dreamt my life."- Richard thoughts and life experiences in books. Some Branson of his best books include “The Adventure of Business”, “Branson on Branson”, ----------------------------------------------------------------------------------------- --------------------------------------------------- 24 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 28. Events at International Business Society @SIMSR On 7th July 2011, we had the privilege of attending an interactive session with Mr. Prabhakar Dalal, Executive Director at EXIM bank. Mr. Dalal with his varied experience and expertise on Indian Banking Sector enriched our learning to a very large extent. He also shared with us anecdotes which were not only relevant but also served as food for thought, for students who would be future managers. He also took up questions pertaining to the topics covered and attended them in great detail from a government institution‟s standpoint. Mr. Prabhakar Dalal with Prof. C. P. Joshi We had with us at SIMSR, Mr. KCP Patnaik; Commissioner of Income Tax Department, to talk on International Transfer Pricing and International Taxation on 23rd July 2011. His vast knowledge of the subject augmented our classroom learning, and as students of International Business we could relate even better with the topics he touched upon. The students also enthusiastically interacted with him, getting better insights into International Transfer Pricing. Prof. CP Joshi, Program Coordinator, PGDM (IB) and Dr. R. K. Pattnaik, Faculty SIMSR participated in this interaction. Mr.K.C.P.Patnaik 25 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
  • 29. 26 | e - G l o b u z z , V o l I I I s s u e I J u l y - S e p t ‟ 1 1
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