Westside is a chain of retail stores operated by Trent Ltd. as India's largest lifestyle retailer. Started in 1998 with 49 stores currently across 28 cities, Westside aims to be a one-stop shop catering to various customer needs. The store sizes range from 15,000-30,000 sq. feet with annual sales of Rs. 543 cr. in 2010. Westside targets upper middle and lower upper income families through affordable fashion and a broad product range including apparel, accessories, home goods and more. Promotion strategies include brand ambassador Yuvraj Singh and membership programs while stores are typically located in malls near competitors.
3. Mission Statement- “To be the most preferred and consistently profitable lifestyle retailer.”
4. A word on Westside Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores. Started by Mrs. Simone Tata after acquiring Littlewoods. Today, it has reached 28 cities with 49 stores. Currently headed by Noel Tata. Designed to cater to shopping needs of various customers.
5. Contd… Ahmedabad Jabalpur Pune Bangalore Jaipur Raipur Chandigarh Kanpur Rajkot Chennai Kolkata Surat Delhi Ludhiana Vadodara Gurgaon Lucknow Jammu Ghaziabad Mangalore Noida Mumbai Hubli Mysore Hyderabad Nagpur Indore Nashik
6. Contd… The store sizes range between 15000-30000 sq. feet. Annual Sales for 2010 was Rs. 543 cr. With net profit of Rs. 40 cr.
7. Features Designed to be one-stop shop for complete family. Offers broad product variety. There is huge price band.
8. STP of Westside Segmentation and Targeting Demographic Family Economic Upper middle and lower upper class Psychographic Lifestyle types.
9. STP of Westside 2. Positioning Initially started off with “Fashion at affordable price”
10. Westside as a “Brand” The name itself gives an upbeat feel. The stores are designed to convey this message.
28. Place strategy Contd… Product availability mainly depends on the city of operations. Opening of exclusive store to women, keeping in mind that, women form the biggest and most loyal customer base for them.
31. Club west card membership to retain the customers.
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34. Problems faced by Westside- Target customer base changed over a period of time. Not much shelf-space is given to the International brands. Customer preferences are changing from in-house labels to international brands.
