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Pomp Forum Joe Pulizzi Publishing Is The New Marketing
1.
www.p-m.si www.pomp-forum.si Joe
Pulizzi, Junta42 4/3/2010 Slovenia
2.
Content Marketing: Publishing
is the New Marketing Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers
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Your Corporate Content
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Why is this
important?
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So, what does
all this mean?
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So, what does
all this mean?
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Traditional Marketing
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Traditional Marketing Challenges
800-555-1234 Annoying Salesperson
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Advertising is a
Luxury Content is Survival
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The B.E.S.T Process
“ Create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put this plan into action.” - Napoleon Hill
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thinkMoney
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90% of Readers
Have Acted on Information
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Over Six Million
Opt-Ins Best R&D Activity for P&G
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One Million Visitors
#1 Marketing Effort
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Online Survey Tools
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Twitter Search (search.twitter.com)
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#3 The Secret
Sauce
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Your Knowledge Their
Needs
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Your Knowledge Their
Needs Content That Makes You Interesting
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Expand the Reach
of Presentations
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#7 Develop the
Content Calendar
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The Motivational Conclusion
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Joe Pulizzi [email_address]
(216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!
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