Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned
Given at Interaction 13, 28 Jan 2013 with Johanna Kollmann. As fast, user-centered development gains acceptance, many startups have successfully adopted a Lean Startup philosophy. But, why is it that many agencies and their clients still struggle to apply this methodology to larger-scale projects? What can – and should – consulting firms learn and embrace from startups? In this presentation, Martina Schell from Method and Johanna Kollman from Sidekick Studios will discuss the evolution of a product development philosophy for clients and agencies. Drawing from their experience leading UX and product design at startups, in-house, and now at consultancies, they will explore how they have applied Lean Startup methodologies in a consulting context. Are interaction designer and product people who apply Lean Startup the next big thing in consulting, or is it just another buzzword? Expect war stories and hear personal anecdotes about what has or hasn't worked, and judge for yourself.
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Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned
- 1. Lean Startup in Design Consulting: Lessons Learned. Martina Schell ~ @polaroidgrrl Johanna Kollmann ~ @johannakoll Interaction 13, Toronto
- 3. Photo by Ed Stevenson:http://www.flickr.com/photos/estevenson/2641282945
- 5. Photo by Betsy Weber: h3p://www.flickr.com/photos/betsyweber/6719464859/ Eric Ries @ericries
- 6. Photo by Jason Rodman: h3p://www.flickr.com/photos/jrodmanjr/2775877760/ “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” ~ @ericries
- 7. Photo by A.N.M: h3p://www.flickr.com/photos/6af6af/5568691571/
- 8. Get out of the building! Photo by h3p://steveblank.fi/press.html Steve Blank @sgblank
- 9. “Three central principles to Lean Startup are Photo by Salim Virani: h3p://www.flickr.com/photos/saintsal/6038112680/in/photostream ~ Salim Virani @saintsal http://www.saintsal.com/2012/12/the-‐history-‐of-‐leanstartup-‐and-‐how-‐to-‐make-‐sense-‐of-‐it-‐all/ -‐ the importance of measuring the big picture. “ -‐ the culture of continuous improvement and -‐ the goal of minimising waste,
- 11. Can we build businesses and products through consulting projects?
- 12. Setup
- 13. Photo by Adam Fagen: h3p://www.flickr.com/photos/afagen/3362070803/
- 14. Problem/Solution Fit Product/Market Fit Scale Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’
- 15. Founder?
- 16. Photo by Anders Zakrisson h3p://www.flickr.com/photos/anders-‐zakrisson/4982281184/
- 18. Photo by Helen: h3p://www.flickr.com/photos/blue_ruin_1/5667672924/
- 19. Make
- 20. Photo by eelke dekker http://www.flickr.com/photos/eelkedekker/4505350122/
- 21. Build MeasureLearn Photo by RDECOM http://www.flickr.com/photos/rdecom/7336886600/
- 22. Manuel Rosso, Food on the Table
- 23. Build MeasureLearn Photo by RDECOM http://www.flickr.com/photos/rdecom/7336886600/
- 24. CC Image credit: ts smallImage by http://adamsavage.com/images/pix/mythbusters.jpg
- 26. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
- 27. Photo by @polaroidgrrl Assumption / Hypothesis How you tested it Who with What you’ve learned What you’re going to do next Keep track of your:
- 28. Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/
- 29. Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/
- 30. Finish
- 32. Photo by Rudi Riet:h3p://www.flickr.com/photos/rudiriet/109718350/
- 35. Conclusion
- 36. Thinking about things as business changes everything.
- 37. My role as a consultant is to help the client learn.
- 38. Certainty is a closing of the mind. ~ Milton Glaser IImage credit: miltonglaser.com
- 39. Resources: Eric Ries: The Lean Startup Ash Maurya: Running Lean: Iterate from Plan A to a Plan That Works Steve Blank: The Four Steps to the Epiphany Brant Cooper & Patrick Vlaskovits: The Entrepreneur’s Guide to Customer Development Salim Virani: www.saintsal.com Janice Fraser: http://www.slideshare.net/clevergirl Lane Halley: http://www.slideshare.net/lanehalley Giff Constable: http://giffconstable.com/ Jeff Gothelf: http://www.jeffgothelf.com/blog/ ...and many others!