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Lean Startup in Design Consulting:Lessons Learned.Martina Schell ~ @polaroidgrrlJohanna Kollmann ~ @johannakollInteraction 13, Toronto

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Photo by Ed Stevenson:http://www.flickr.com/photos/estevenson/2641282945

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Lean Startup?

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Photo by Betsy Weber: h3p://www.flickr.com/photos/betsyweber/6719464859/Eric Ries @ericries

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Photo by Jason Rodman: h3p://www.flickr.com/photos/jrodmanjr/2775877760/“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”~ @ericries

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Photo by A.N.M: h3p://www.flickr.com/photos/6af6af/5568691571/

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Get out of the building!Photo by h3p://steveblank.fi/press.htmlSteve Blank @sgblank

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“Three central principles to Lean Startup are Photo by Salim Virani: h3p://www.flickr.com/photos/saintsal/6038112680/in/photostream~ Salim Virani @saintsalhttp://www.saintsal.com/2012/12/the-­‐history-­‐of-­‐leanstartup-­‐and-­‐how-­‐to-­‐make-­‐sense-­‐of-­‐it-­‐all/-­‐ the importance of measuring the big picture. “-­‐ the culture of continuous improvement and-­‐ the goal of minimising waste,

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Setup Make Finish

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Can we build businesses and products through consulting projects?

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Setup

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Photo by Adam Fagen: h3p://www.flickr.com/photos/afagen/3362070803/

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Problem/Solution FitProduct/Market FitScaleAdapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’

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Founder?

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Photo by Anders Zakrisson h3p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/

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BusinessDesignTechnology

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Photo by Helen: h3p://www.flickr.com/photos/blue_ruin_1/5667672924/

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Make

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Photo by eelke dekker http://www.flickr.com/photos/eelkedekker/4505350122/

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BuildMeasureLearnPhoto by RDECOM http://www.flickr.com/photos/rdecom/7336886600/

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Manuel Rosso, Food on the Table

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BuildMeasureLearnPhoto by RDECOM http://www.flickr.com/photos/rdecom/7336886600/

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CC Image credit: ts smallImage by http://adamsavage.com/images/pix/mythbusters.jpg

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Source http://leanstartupmachine.com/

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Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/

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Photo by @polaroidgrrl Assumption / Hypothesis How you tested it Who with What you’ve learned What you’re going to do next Keep track of your:

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Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/

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Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/

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Finish

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Photo by Rudi Riet:h3p://www.flickr.com/photos/rudiriet/109718350/

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Support? Coaching.

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Photo by: h3p://www.flickr.com/photos/herr_e_aus_b/8290177683/

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Conclusion

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Thinking about things as business changes everything.

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My role as a consultant is tohelp the client learn.

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Certainty is a closing of the mind. ~ Milton GlaserIImage credit: miltonglaser.com

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Resources:Eric Ries: The Lean StartupAsh Maurya: Running Lean: Iterate from Plan A to a Plan That WorksSteve Blank: The Four Steps to the EpiphanyBrant Cooper & Patrick Vlaskovits: The Entrepreneur’s Guide to Customer DevelopmentSalim Virani: www.saintsal.comJanice Fraser: http://www.slideshare.net/clevergirlLane Halley: http://www.slideshare.net/lanehalleyGiff Constable: http://giffconstable.com/Jeff Gothelf: http://www.jeffgothelf.com/blog/...and many others!